Justin Bieber was born in Stratford, Ontario, Canada, and discovered by manager Scooter Braun through YouTube videos at age 13, quickly landing a deal through Island Records with Usher's mentorship.
Total Followers -0.0%
396.9M
Across Instagram, YouTube, TikTok
Primary Platform
286.4M followers · 72% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $2.3M–$5.2M / IG post
Reports indicate discussions about adding Bieber to the halftime lineup at MetLife Stadium on July 19. He and Hailey also attended the FIFA World Cup Opening Ceremony, where he delivered a surprise VIP performance.
His Friday-night headline set marked a major return to the global stage. Old catalog albums re-entered the UK Official Albums Streaming chart in the aftermath, with Forbes calling it his most dramatic streaming surge ever.
His first major public performance in four years. Nominations spanned Album of the Year and Best Pop Vocal Album (Swag), Best R&B Performance ("Yukon"), and Best Pop Solo Performance ("Daisies").
The R&B/synth-pop follow-up featured Tems, Bakar, and Eddie Benjamin. In the US, it was combined with SWAG for chart tracking, pushing the combined project back into the Billboard 200 top ten.
Swag debuted at No. 2 on the Billboard 200, becoming his biggest-streaming debut ever according to Rolling Stone. The album was teased via cryptic global billboards and dropped with minimal advance notice.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -114564 -0.0% | +103K +0.1% | +0 +0.0% | -11344 |
| Last 30 days | -257768 -0.1% | +199K +0.3% | -90190 -0.3% | -149458 |
| Last 90 days | -687382 -0.2% | +699K +0.9% | +0 +0.0% | +11K |
| Last 365 days | -687382 -0.2% | +699K +0.9% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
Justin Bieber was born in Stratford, Ontario, Canada, and discovered by manager Scooter Braun through YouTube videos at age 13, quickly landing a deal through Island Records with Usher's mentorship. He became a defining pop act of the 2010s, with his 2015 album Purpose marking a pivotal artistic reset after years of intense tabloid scrutiny. His 2021 record Justice extended his pop-R&B direction before a Ramsay Hunt syndrome diagnosis in 2022 interrupted the accompanying world tour and sharply curtailed his public output — reflected in a prolonged gap in Instagram activity despite his audience remaining deeply engaged.
Justin Bieber reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Drew House and Calvin Klein. Engagement on Instagram runs around 3.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Justin Bieber's tier (Mega, 396.9M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
SKYLRK is Justin Bieber's new music venture, which he references in his Instagram bio as his primary identity heading into this chapter of his career. After a prolonged period away from the spotlight, he began releasing new music under this project — including tracks like Speed Demon and Honest — signaling a deliberate creative reset rather than a return to his previous major-label sound.
Yes, Justin Bieber publicly revealed in June 2022 that he had been diagnosed with Ramsay Hunt syndrome, a rare neurological condition caused by a viral reactivation that damaged nerves near his ear and resulted in partial facial paralysis. He posted a video showing the effects on his face to explain why he had suddenly stopped performing, and the diagnosis prompted him to step back from public life for an extended period to focus on his health.
The Justice World Tour was paused in mid-2022 and ultimately cancelled after his Ramsay Hunt syndrome diagnosis made it medically impossible for him to continue performing night after night. Beyond the immediate neurological condition, Bieber also cited the need to prioritize his broader physical and mental well-being, and the remaining tour dates were officially scrapped rather than rescheduled.
Drew House is a streetwear and lifestyle clothing brand that Justin Bieber co-founded in 2018. The brand is named after his middle name, Drew, and is built around an intentionally relaxed, gender-neutral aesthetic — oversized fits, muted tones, and a simple smiley-face logo — reflecting his personal off-duty style.
Justin Bieber has been a long-term brand ambassador for Calvin Klein, most visibly fronting their underwear and fragrance campaigns in high-profile global ad shoots. The partnership has stretched across multiple years, making him one of the most recognizable faces the brand has attached to its core denim and underwear lines.
Yes, Justin Bieber and Hailey Baldwin legally married in September 2018 and held a larger wedding ceremony in September 2019, with Hailey taking the name Hailey Bieber. The couple have remained together through several high-profile health scares on both sides, including Hailey's stroke-like episode in 2022 and Justin's Ramsay Hunt syndrome diagnosis the same year.
Justin Bieber was born and raised in Stratford, Ontario, Canada. He relocated to the United States after being discovered as a teenager and has been based there throughout his career, though he retains strong ties to Canada and Canadian identity.
Justin Bieber was discovered by talent manager Scooter Braun, who stumbled across his YouTube videos in 2008 while Bieber was a young teenager posting covers of R&B and pop songs. Braun arranged for him to meet Usher, which led to a recording deal with RBMG Records and one of the fastest rises to global fame in pop music history.
Yes, Justin Bieber partnered with the mobile battle royale game Garena Free Fire for a special in-game crossover event, promoted through hashtags like #FFxJB and tied to Free Fire's fifth anniversary celebrations. The collaboration included exclusive in-game content themed around Bieber and was pushed across his social media channels to his global fanbase.
Honest is a recent Justin Bieber track that he promoted with a dedicated music video, which he highlighted in his TikTok bio at the time of its release. The song is part of his return to active music-making under the SKYLRK project, and the accompanying video was shared across his platforms as one of his first major content pushes after a long period of relative silence.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lilbieber · Instagram
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