Data refreshed Sep 27, 2026 · 8:25 PM UTC
Music 🏳 —

Justin Bieber

Full Creator Stats Live · Updated 2026-09-27

Justin Bieber was born in Stratford, Ontario, Canada, and discovered by manager Scooter Braun through YouTube videos at age 13, quickly landing a deal through Island Records with Usher's mentorship.

NicheMusic TierMega Engagement4.5%

Total Followers -0.0%

396.9M

Across Instagram, YouTube, TikTok

Primary Platform

Instagram

286.4M followers · 72% of audience

Engagement

4.5%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $2.3M–$5.2M / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-09-27
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 286,409,175 -258K 4.5% 3.5 9 days ago
YouTube 79,400,000 +199K 5.4% — 2 months ago
TikTok 31,100,000 -90K 4.1% — 9 months ago

Growth Trend

Last 365 days
WindowInstagramYouTubeTikTokCombined
Last 7 days -114564 -0.0% +103K +0.1% +0 +0.0% -11344
Last 30 days -257768 -0.1% +199K +0.3% -90190 -0.3% -149458
Last 90 days -687382 -0.2% +699K +0.9% +0 +0.0% +11K
Last 365 days -687382 -0.2% +699K +0.9% +0 +0.0% +11K

Audience Demographics

Premium
Premium insight

See who's actually watching

Age, gender, country and language splits — for every creator in our index.

Start free trial

14-day free trial

-235408279.7M161.7M243.7M325.8M Sep 28Dec 28Mar 29Jun 28Now
Click a platform to toggle · hover the dots for exact values

Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Justin Bieber

Justin Bieber was born in Stratford, Ontario, Canada, and discovered by manager Scooter Braun through YouTube videos at age 13, quickly landing a deal through Island Records with Usher's mentorship. He became a defining pop act of the 2010s, with his 2015 album Purpose marking a pivotal artistic reset after years of intense tabloid scrutiny. His 2021 record Justice extended his pop-R&B direction before a Ramsay Hunt syndrome diagnosis in 2022 interrupted the accompanying world tour and sharply curtailed his public output — reflected in a prolonged gap in Instagram activity despite his audience remaining deeply engaged.

Brand fit

Why brands partner

Justin Bieber reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Drew House and Calvin Klein. Engagement on Instagram runs around 3.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Justin Bieber's tier (Mega, 396.9M combined followers, —). Pulled from CreatorDB's category benchmarks.

Premium insight

See what they actually charge

Benchmark rates per post, Reel, video and integration — across every platform.

Start free trial

14-day free trial

Top Recent Content click to view

Last 60 days · tap a row to play

Want to Work With Creators Like Justin Bieber?

The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.

Frequently Asked Questions

What is SKYLRK and is it Justin Bieber's new music project?

SKYLRK is Justin Bieber's new music venture, which he references in his Instagram bio as his primary identity heading into this chapter of his career. After a prolonged period away from the spotlight, he began releasing new music under this project — including tracks like Speed Demon and Honest — signaling a deliberate creative reset rather than a return to his previous major-label sound.

Does Justin Bieber have Ramsay Hunt syndrome?

Yes, Justin Bieber publicly revealed in June 2022 that he had been diagnosed with Ramsay Hunt syndrome, a rare neurological condition caused by a viral reactivation that damaged nerves near his ear and resulted in partial facial paralysis. He posted a video showing the effects on his face to explain why he had suddenly stopped performing, and the diagnosis prompted him to step back from public life for an extended period to focus on his health.

Why did Justin Bieber cancel the Justice World Tour?

The Justice World Tour was paused in mid-2022 and ultimately cancelled after his Ramsay Hunt syndrome diagnosis made it medically impossible for him to continue performing night after night. Beyond the immediate neurological condition, Bieber also cited the need to prioritize his broader physical and mental well-being, and the remaining tour dates were officially scrapped rather than rescheduled.

What is Drew House and did Justin Bieber actually start it?

Drew House is a streetwear and lifestyle clothing brand that Justin Bieber co-founded in 2018. The brand is named after his middle name, Drew, and is built around an intentionally relaxed, gender-neutral aesthetic — oversized fits, muted tones, and a simple smiley-face logo — reflecting his personal off-duty style.

What is Justin Bieber's deal with Calvin Klein?

Justin Bieber has been a long-term brand ambassador for Calvin Klein, most visibly fronting their underwear and fragrance campaigns in high-profile global ad shoots. The partnership has stretched across multiple years, making him one of the most recognizable faces the brand has attached to its core denim and underwear lines.

Is Justin Bieber still married to Hailey Bieber?

Yes, Justin Bieber and Hailey Baldwin legally married in September 2018 and held a larger wedding ceremony in September 2019, with Hailey taking the name Hailey Bieber. The couple have remained together through several high-profile health scares on both sides, including Hailey's stroke-like episode in 2022 and Justin's Ramsay Hunt syndrome diagnosis the same year.

Where is Justin Bieber originally from?

Justin Bieber was born and raised in Stratford, Ontario, Canada. He relocated to the United States after being discovered as a teenager and has been based there throughout his career, though he retains strong ties to Canada and Canadian identity.

How did Justin Bieber get discovered?

Justin Bieber was discovered by talent manager Scooter Braun, who stumbled across his YouTube videos in 2008 while Bieber was a young teenager posting covers of R&B and pop songs. Braun arranged for him to meet Usher, which led to a recording deal with RBMG Records and one of the fastest rises to global fame in pop music history.

Did Justin Bieber do a collaboration with Garena Free Fire?

Yes, Justin Bieber partnered with the mobile battle royale game Garena Free Fire for a special in-game crossover event, promoted through hashtags like #FFxJB and tied to Free Fire's fifth anniversary celebrations. The collaboration included exclusive in-game content themed around Bieber and was pushed across his social media channels to his global fanbase.

What is Justin Bieber's song Honest about?

Honest is a recent Justin Bieber track that he promoted with a dedicated music video, which he highlighted in his TikTok bio at the time of its release. The song is part of his return to active music-making under the SKYLRK project, and the accompanying video was shared across his platforms as one of his first major content pushes after a long period of relative silence.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 27, 2026, 8:25 PM UTC · Slug: justinbieber

Are you Justin Bieber?

If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.

Email hello@creatordb.app →