Data refreshed Oct 2, 2026 · 3:30 PM UTC
Music 🏳 —

Justin Bieber

Full Creator Stats Live · Updated 2026-10-02

Justin Bieber is a creator with a presence on Instagram (286,341,881 followers), YouTube (79,400,000 followers), TikTok (31,100,000 followers).

NicheMusic TierMega Engagement4.5%

Total Followers -0.0%

396.8M

Across Instagram, YouTube, TikTok

Primary Platform

Instagram

286.3M followers · 72% of audience

Engagement

4.5%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $2.3M–$5.2M / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-10-02
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 286,341,881 -229K 4.5% 4 2 days ago
YouTube 79,400,000 +199K 5.4% — 3 months ago
TikTok 31,100,000 -103K 4.1% — 9 months ago

Growth Trend

Last 365 days
WindowInstagramYouTubeTikTokCombined
Last 7 days -85903 -0.0% +0 +0.0% +0 +0.0% -85903
Last 30 days -229074 -0.1% +199K +0.3% -102630 -0.3% -133204
Last 90 days -629952 -0.2% +603K +0.8% +0 +0.0% -26512
Last 365 days -629952 -0.2% +603K +0.8% +0 +0.0% -26512

Audience Demographics

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-224197579.8M161.8M243.8M325.8M Oct 4Jan 3Apr 4Jul 3Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Founder / owned brand Instagram 2018–present —
Long-term ambassador Instagram Long-term —
Background

About Justin Bieber

Justin Bieber is a creator with a presence on Instagram (286,341,881 followers), YouTube (79,400,000 followers), TikTok (31,100,000 followers). Their content sits in the music space. Their Instagram bio reads: "@SKYLRK". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Justin Bieber reaches its audience primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Drew House and Calvin Klein. Engagement on Instagram runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Apparel and related categories, Justin Bieber offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Justin Bieber's tier (Mega, 396.8M combined followers, —). Pulled from CreatorDB's category benchmarks.

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Benchmark rates per post, Reel, video and integration — across every platform.

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Frequently Asked Questions

What disease did Justin Bieber have that paralyzed part of his face?

Justin Bieber was diagnosed with Ramsay Hunt syndrome in 2022, a rare neurological condition caused by the varicella-zoster virus that left part of his face temporarily paralyzed. He went public with the diagnosis via video, explaining why he had to pause his touring schedule, and the condition became one of the most-covered health stories in pop music that year.

Why did Justin Bieber cancel the Justice World Tour?

Justin Bieber suspended and ultimately did not complete the Justice World Tour after his Ramsay Hunt syndrome diagnosis made it medically impossible to perform at that level. The tour had been one of the most anticipated runs of his career, supporting his Justice album, before the health crisis forced it off the road entirely.

What is Drew House and did Justin Bieber actually found it?

Drew House is Justin Bieber's own streetwear and lifestyle brand, which he co-founded in 2018 and continues to own and operate. Built around oversized basics and a smiley-face logo, it functions as a standalone business independent of his music career and is one of the more credible artist-owned fashion labels in the industry.

Is Justin Bieber still a Calvin Klein ambassador?

Yes, Justin Bieber holds a long-term ambassador relationship with Calvin Klein, one of the most prominent deals in his brand portfolio. His Calvin Klein campaigns, which first drew wide attention in the mid-2010s, helped establish him as a recognizable face in fashion well beyond the music industry.

Who is Justin Bieber married to?

Justin Bieber is married to Hailey Baldwin Bieber, the model and daughter of actor Stephen Baldwin. They had a courthouse wedding in 2018 followed by a larger formal ceremony in 2019, and Hailey has since gone professionally by Hailey Bieber.

Does Justin Bieber have any kids?

Yes, Justin and Hailey Bieber welcomed their first child, a son named Jack Blues Bieber, in August 2024. Hailey had announced her pregnancy earlier that year, and the arrival drew significant attention across all of their social platforms given the couple's global profile.

Did Justin Bieber do a collab with Garena Free Fire?

Yes, Justin Bieber partnered with Garena's Free Fire mobile battle royale game in a campaign marketed under the FFXJB label, tied to the game's fifth anniversary. The collaboration brought a Bieber-themed in-game experience to Free Fire's enormous player base, which skews heavily toward Southeast Asia and Latin America — regions where Bieber also has a massive audience.

What is the HONEST music video Justin Bieber is promoting?

"HONEST" is a Justin Bieber music video he has been actively pushing as a current release, referenced in his TikTok bio as available now. It represents his continued activity as a recording artist following the Justice album era, even as public attention on his health and personal life has remained high.

Where was Justin Bieber born and how did he get discovered?

Justin Bieber was born and raised in London, Ontario, Canada, where he began posting YouTube cover videos as a young teenager. Talent manager Scooter Braun found those videos online, connected him with R&B star Usher, and signed him to a record deal that launched one of the fastest rises in modern pop music history.

How many Instagram followers does Justin Bieber have?

Justin Bieber has well over 280 million followers on Instagram, placing him consistently among the most-followed individual accounts on the entire platform. His engagement rate runs significantly above the category average for musicians operating at that scale, which is rare for accounts with audiences that size.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 2, 2026, 3:30 PM UTC · Slug: justin-bieber

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