Canada
Justin Agustin is a Canadian certified personal trainer and fitness content creator who has built a multi-million follower presence by occupying a…
Total Followers +0.4%
4.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
545K followers · 12% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $25K–$59K / IG post
Justin Agustin shared he was included on Favikon's ranking of notable Canadian content creators, recognizing his growth as a fitness influencer.
Justin and his family established The Nalie Foundation to support young women navigating metastatic breast cancer, continuing the legacy of his sister Nalie, who passed away in 2022 after a nine-year journey.
The subscription fitness app is now streamable on Apple TV, Android TV, Roku, and FireTV, broadening access for his beginner and senior audience beyond mobile.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.4% | +2K +0.1% | +0 +0.0% | +4K |
| Last 30 days | +9K +1.7% | +10K +0.5% | +0 +0.0% | +19K |
| Last 90 days | +29K +5.4% | +0 +0.0% | +0 +0.0% | +29K |
| Last 365 days | +29K +5.4% | +0 +0.0% | +0 +0.0% | +29K |
Daily follower snapshots from CreatorDB's longitudinal index.
Justin Agustin is a Canadian certified personal trainer and fitness content creator who has built a multi-million follower presence by occupying a deliberately underserved corner of the fitness space: workouts designed for beginners, seniors, and people recovering their relationship with movement. Rather than targeting performance athletes or advanced lifters, Agustin leans into low-impact, accessible routines — a positioning that runs through every platform he operates on, from short-form TikTok clips to longer YouTube tutorials. His content voice is encouraging without being patronizing, and recurring series like marathon preparation adaptations and circulation-focused band workouts reflect a genuine interest in functional, everyday fitness rather than aesthetic transformation. He has also launched his own branded resistance band line under the handle @beginnerbands, extending his brand into physical products that align directly with his content philosophy.
Agustin's audience skews slightly male and spans a notably wide age range, with a meaningful share of viewers aged 35 and older — an unusual demographic for a fitness creator and a direct reflection of his senior-friendly, low-barrier content. The bulk of his viewership is concentrated in English-speaking markets, particularly the United States, Canada, and the United Kingdom. His engagement rates run well above category norms across all three platforms, suggesting an audience that is genuinely invested rather than passively scrolling, which makes him a compelling partner for health and wellness brands seeking conversion over reach. His own digital products — a fitness app and structured beginner courses sold through his website — indicate a creator actively building recurring revenue beyond sponsorships. As the broader fitness industry pivots toward longevity, mobility, and inclusive wellness, Agustin's positioning as a trusted entry point for non-athletes gives him durable brand-fit with supplement, telehealth, and consumer health categories.
Justin Agustin reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. Engagement on YouTube runs around 5.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Justin Agustin's tier (Macro, 4.7M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Justin Agustin Fitness app is his own platform where beginners, seniors, and people of all ability levels can follow structured workout programs guided by Justin himself. It sits alongside his free YouTube and TikTok content as a more comprehensive, step-by-step resource for people who want a coached experience rather than individual videos.
Beginner Bands (@beginnerbands) is a brand Justin Agustin has featured and promoted in his content, focusing on leg compression bands that support circulation by encouraging gentle muscle contractions. The product fits directly into his niche of accessible, low-impact wellness tools for people who sit for long periods or want gentle circulatory support.
Yes — seniors are explicitly one of Justin Agustin's core audiences alongside total beginners and people at all ability levels. His workouts are built around gentle, low-impact movement that accommodates older adults, people returning to exercise after a long break, and anyone who finds mainstream fitness content too intense or intimidating.
Justin Agustin has mentioned that some of his signature routines were originally developed as part of his own marathon preparation. He found those same movement patterns useful for general fitness and adapted them into beginner-friendly formats, which gives his programming real athletic credibility beyond just instructional theory.
Through justinagustin.com, Justin Agustin offers structured Beginner Courses designed for people who are new to exercise or restarting after a significant gap. These paid programs give followers a more progressive, curriculum-style path compared to the individual workout videos he posts for free across his social channels.
His content is specifically built for people who find conventional fitness painful or inaccessible, making it one of the more relevant options for anyone managing knee discomfort, joint issues, or post-injury recovery. Justin consistently emphasizes gentle, low-impact movement and modifications as the entry point rather than pushing through pain.
Treadmill-based routines are a recurring part of Justin Agustin's content — he even uses the hashtag #treadmillthoughts to tag that category of video. He originally incorporated treadmill work into his own marathon training and has since shaped those sessions into beginner-accessible formats for his audience.
Justin Agustin focuses almost entirely on low-impact, beginner-friendly movement — walking-based routines, gentle strength exercises, and mobility work rather than HIIT or heavy lifting. He publishes a mix of short-form quick workouts on TikTok and Instagram Reels alongside longer tutorial-style videos on YouTube.
Justin Agustin is based in Canada, though the large majority of his audience is located in the United States. His English-language content also draws significant followings in the United Kingdom and India, reflecting broad international reach within the beginner fitness space.
Justin Agustin sits firmly in the Macro creator tier with a combined following of over four million across YouTube, Instagram, and TikTok. His engagement rates run well above the fitness category average, which signals an unusually active community — especially notable given that beginner-focused fitness audiences tend to be highly motivated and return regularly for guidance.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@justinagustin · YouTube
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