United States
Melani is a US-based creator, author, and community builder who turned candid midlife conversations into a multi-platform movement.
Total Followers +0.1%
3.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
82K followers · 2% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $28K–$65K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +204 +0.3% | +699 +0.0% | +0 +0.0% | +903 |
| Last 30 days | +605 +0.7% | +2K +0.1% | +0 +0.0% | +3K |
| Last 90 days | +0 +0.0% | +21K +0.9% | +0 +0.0% | +21K |
| Last 365 days | +0 +0.0% | +21K +0.9% | +0 +0.0% | +21K |
Daily follower snapshots from CreatorDB's longitudinal index.
Melani is a US-based creator, author, and community builder who turned candid midlife conversations into a multi-platform movement. Operating under the handle @justbeingmelani, she began with unfiltered videos about marriage, motherhood, and everyday home life before finding her defining focus in perimenopause and menopause — topics largely absent from mainstream social media at the time. Her "We Do Not Care Club™" evolved from a simple rallying cry for women done suffering in silence into a full brand ecosystem: a merchandise line, a New York Times bestselling book, and a People Creator of the Year recognition that confirmed her crossover into mainstream cultural relevance.
Her audience skews overwhelmingly female and concentrates in millennial and Gen X age bands — demographics chronically underserved by traditional influencer marketing yet commanding meaningful purchasing power. Hashtags like #blackwomenover40 reflect a particular resonance with Black women navigating midlife, though her reach extends across the UK, Canada, and Australia. Recent content touching on GLP-1 medications and weight loss broadens her health-and-wellness footprint beyond hormonal health alone. With a coloring book and a documentary concept both in development, and TikTok engagement running well above platform norms, she is positioned as a high-value partner for health, wellness, and lifestyle brands targeting women in their late thirties through fifties — a segment attracting growing advertiser attention.
Justbeingmelani reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Lifestyle / Merch / Community, a clear signal of fit for brands in those categories. Demonstrated partners include We Do Not Care Club™. Engagement on YouTube runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Lifestyle / Merch / Community and related categories, Justbeingmelani offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Justbeingmelani's tier (Macro, 3.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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The We Do Not Care Club™ is a movement and sisterhood community founded by Melani (Justbeingmelani) that encourages women — especially those in midlife — to stop suffering in silence and speak openly about perimenopause, menopause, motherhood, and everyday life. It has grown into a multi-platform community with its own merchandise line available at wedonotcareclub.com, a New York Times bestselling book, and millions of women who identify as WDNC members.
Melani authored a New York Times bestselling book titled The Official We Do Not Care Club, which expands on the mission of her signature movement. The book is centered on giving women permission to speak openly about perimenopause, menopause, midlife struggles, and the experiences women have long been expected to keep quiet.
Yes — People magazine named Justbeingmelani their Creator of the Year, a recognition tied directly to the explosive growth of the We Do Not Care Club™ and her role in bringing perimenopause and midlife womanhood into mainstream conversation. The honor reflects how her unfiltered, community-driven content resonated far beyond a niche health audience.
Melani has shared that she had no idea women produce testosterone until she began researching her own perimenopausal symptoms, and that for a long time she blamed herself for changes she didn't understand. She now uses that revelation as a teaching moment on her platforms, explaining how declining testosterone affects midlife women's energy, mood, libido, and overall health — topics she says too many women are never told about.
Melani has publicly shared content about her GLP-1 weight loss journey, making it a recurring topic alongside her broader midlife health conversations. GLP-1 receptor agonists have become a significant talking point in her community because of how they intersect with the weight changes many women experience during perimenopause, and she discusses them with the same openness she brings to all her health content.
Yes — Melani has released a coloring book connected to the We Do Not Care Club™ brand, which she actively promotes through her Instagram. It is part of her broader merchandise and community-building strategy, sitting alongside apparel and other WDNC products available at wedonotcareclub.com.
The WDNC™ Sisterhood Incident Report is a signature recurring content format Justbeingmelani uses to call out the relatable frustrations and situations her community of women deals with — written and delivered like a mock official report for comedic effect. It is one of her most shareable formats because it captures the no-nonsense, humor-forward voice that defines the We Do Not Care Club™.
Melani has teased the concept in a lighthearted post imagining herself directing a We Do Not Care Club™ documentary and joking that her family would suffer through it. As of the available information, no formal documentary release has been confirmed, but her audience responded enthusiastically to the idea and the WDNC movement certainly has the story behind it.
Justbeingmelani is active on Instagram, TikTok, and YouTube, with Instagram and TikTok being her most engaged platforms and home to the bulk of her We Do Not Care Club™ sisterhood community. Her overall audience across all platforms reaches into the millions, with the United States making up the majority of her following.
Melani's content is made primarily for women navigating midlife — covering perimenopause, menopause, motherhood, and the emotional weight that comes with all of it — with a particular focus on Black women over 40. Her audience is overwhelmingly female and spans the United States, United Kingdom, Canada, and beyond, united by the We Do Not Care Club™ philosophy of refusing to suffer in silence.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@justbeingmelani · YouTube
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