Juliusroberts

Julius Roberts published The Farm Table, a cookbook built around the seasonal, produce-led cooking he practises on his English smallholding. It extends the philosophy of his social media content — using what you grow, raise, or forage — into accessible recipes for home cooks. He links to it directly from his Instagram bio.

Julius Roberts farms on a smallholding in Dorset, in the southwest of England. The rural setting is central to his entire content identity, dictating the seasonal ingredients he cooks with and the farming and gardening work he documents throughout the year.

Yes, Julius Roberts trained and worked as a professional chef — including time in London kitchens — before leaving city life to run a smallholding in the English countryside. That professional background is what separates his farm cooking from typical homesteading content; the technique and flavour instincts are clearly those of a trained cook, not just a keen amateur.

Julius Roberts has a partnership with Škoda, specifically promoting their electric vehicle range. The collaboration appears across his Instagram content and aligns naturally with his rural, countryside lifestyle positioning. He labels these posts with the #ad hashtag as required.

Julius Roberts runs a proper smallholding, which means both kitchen gardening and livestock. His content features animals including pigs and chickens alongside vegetable beds and orchards, reflecting a full farm-to-table cycle rather than purely growing produce.

FT Weekend — the Financial Times' Saturday supplement — is closely associated with Julius Roberts, with the hashtag appearing among his most-used. FT Weekend has a prominent food and lifestyle section, and his seasonal cooking approach and English rural life story fit precisely the kind of profiles and recipes they commission.

Yes, fishing is part of Julius Roberts' broader countryside lifestyle content and sits alongside his farming, gardening, and cooking. It fits his overarching ethos of sourcing food as directly as possible — whether from the land or from the water.

#SundayService is a recurring content format Julius Roberts uses on Instagram, typically centred on a generous, unhurried Sunday cook — seasonal roasts, slow braises, or vegetable-heavy feasts built for cooking for a crowd. It's become one of his most recognisable ongoing themes and consistently drives strong engagement.

Julius Roberts lists YouTube as his primary platform, but his largest and most active audience has built up on Instagram, where he sits firmly in the Macro tier and runs engagement well above the category average. In practice, Instagram functions as his main discovery engine, while YouTube houses longer-form cooking and farm videos for viewers who want to go deeper.

Over half of Julius Roberts' audience is based in the United States — a striking figure for a creator so rooted in the English countryside. His appeal there almost certainly reflects strong American cultural fascination with British rural life, heritage cooking, and the farm-to-table aesthetic — the same pull that drives US interest in English country gardens, seasonal produce, and slow, thoughtful food.