United States
Julissa Prado is a Los Angeles-based Latina entrepreneur and the founder of Rizos Curls, a curly hair care brand she built to serve an underrepresented consumer segment.
Total Followers +0.0%
229K
Across Instagram, TikTok
Primary Platform
168K followers · 73% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.4K–$8.4K / IG post
The brand launched three new formulas to complement its bestselling Gloss + Repair Mask (released early 2026), completing a full repair haircare routine.
Prado announced the milestone on LinkedIn, noting the brand remains entirely self-funded after nine years in business.
Essence featured Prado discussing hair transformation as identity work, spotlighting Rizos Curls as one of the country's top-performing textured haircare brands.
The Hispanic Heritage Foundation honored Prado at Washington D.C.'s Warner Theater, recognizing her journey building Rizos Curls into a nationally celebrated, multi-million-dollar business.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +34 +0.0% | +0 +0.0% | +0 +0.0% | +34 |
| Last 30 days | -17 -0.0% | +98 +0.2% | +0 +0.0% | +81 |
| Last 90 days | -219 -0.1% | +506 +0.8% | +0 +0.0% | +287 |
| Last 365 days | -219 -0.1% | +506 +0.8% | +0 +0.0% | +287 |
Daily follower snapshots from CreatorDB's longitudinal index.
Julissa Prado is a Los Angeles-based Latina entrepreneur and the founder of Rizos Curls, a curly hair care brand she built to serve an underrepresented consumer segment. Growing up as a first-generation Latina, she identified a gap in products formulated for natural curl patterns — particularly for Latinas and women of color — and launched Rizos Curls to address it. The brand earned a spot on the Inc. 5000 list of fastest-growing private companies and secured retail placement at Ulta Beauty, milestones that cemented her reputation as both a beauty founder and a credible business voice beyond the creator space.
Julissa_Prado reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Hair Care / Beauty, Beauty Retail, a clear signal of fit for brands in those categories. Demonstrated partners include QuickBooks and Rizos Curls. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Hair Care / Beauty and related categories, Julissa_Prado offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Julissa_Prado's tier (Mid, 229K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rizos Curls is a curly and textured hair care brand founded by Julissa Prado, built around the needs of people with natural curl patterns. Prado launched it as a Latina entrepreneur and has grown it into a nationally recognized beauty brand, using her own social platforms to share both the products and the real work behind building the business.
Yes — Julissa Prado has used the #inc5000 hashtag in connection with Rizos Curls, indicating the brand has been recognized on the Inc 5000 list of America's fastest-growing private companies. She regularly highlights this milestone as a core part of the brand's entrepreneurial story.
Julissa Prado has tagged #ultabeautyworld in her content, signaling a retail relationship with Ulta Beauty. Landing shelf space at a major national beauty retailer marks a significant step for Rizos Curls beyond its direct-to-consumer roots.
Glossy Rizos appears to be a dedicated product line within Rizos Curls that Julissa Prado promotes using the branded hashtags #glossyrizos and #glossystar. The naming suggests it focuses on adding shine and definition to curly styles, consistent with the brand's overall curl-enhancement positioning.
Juicy Curl Summer is a seasonal campaign Julissa Prado has run for Rizos Curls, promoting summer-ready curly hair products under the hashtag #juicycurlsummer. It's a good example of how she uses branded seasonal drops to rally her community and create buzz around new or featured products.
Yes — the brand name Rizos Curls uses the Spanish word for curls, and Julissa regularly weaves Mexican and Latin cultural themes into her content, including hashtags like #mexico. Her entrepreneurial story is closely tied to building a hair care brand that centers Latina women and the curly-hair community.
Julissa Prado's primary identity on social media is as the founder of Rizos Curls, not just a beauty creator, so a partnership with QuickBooks is a natural fit for her entrepreneur-forward brand. The collaboration speaks directly to her business-minded followers and reinforces her positioning as a founder who openly shares the operational reality of running a growing company.
Julissa Prado posts a mix of Rizos Curls product content, behind-the-scenes looks at running her business, and founder-focused storytelling — think product sample meetings, campaign launches, and milestone celebrations. Her captions frequently reference the day-to-day grind of being a business owner, giving her feed a personal, unfiltered voice rather than a purely promotional feel.
Julissa Prado is based in Los Angeles, California, which she references directly in her Instagram bio as the home base of Rizos Curls. LA's large, multicultural beauty community makes it a natural fit for a brand built around curly and textured hair across ethnicities.
Julissa Prado sits in the mid-tier range across Instagram and TikTok combined, with Instagram as her primary platform. What stands out beyond raw follower count is her engagement rate, which runs well above the category median — a strong signal that her audience of curl-community members and entrepreneurship followers is genuinely invested in what she shares.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@julissa_prado · Instagram
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