United States
Julia-Berolzheimer is a creator with a presence on Instagram (1,387,405 followers), TikTok (5,654 followers), based in United States.
Total Followers +0.9%
1.4M
Across Instagram, TikTok
Primary Platform
YouTube
1.4M followers · 100% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $17K–$39K / IG post
Who What Wear published a dedicated feature on her closet, calling her one of the women whose style "subtly reshapes the way you get dressed" for her millions of followers across Instagram, Substack, and ShopMy.
Thomas launched Coreli, an AI-powered link-in-bio alternative that consolidates a creator's blog, Substack, ShopMy, and content into one branded page. Julia replaced her Linktree with a Coreli page and now directs her Instagram audience there.
The collab brought back a curated line of garden and poolside furnishings rooted in her "Charleston charm and sophisticated femininity" aesthetic, including sun loungers and al fresco entertaining pieces.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.1% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +13K +0.9% | +0 +0.0% | +0 +0.0% | +13K |
| Last 90 days | +5K +0.4% | +0 +0.0% | +0 +0.0% | +5K |
| Last 365 days | +5K +0.4% | +0 +0.0% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Parterre (shopparterre) Lifestyle / Home / Florals | Co-founder | Long-term | — | |
| Nordstrom Fashion / Retail | Long-term partnership | Long-term | — | |
| Coreli AI Technology / AI | Founder / owned brand | 2025–present | — |
Julia-Berolzheimer is a creator with a presence on Instagram (1,387,405 followers), TikTok (5,654 followers), based in United States. Their content sits in the fashion & lifestyle space. Their YouTube bio reads: "Polished Maximalist. Fashion-led life w/ a dash of fam, travel & home + Top 10 Fashion & Beauty Substack. Everything I'm up to on my @coreli.ai page ↓". The full audience and engagement breakdown is below.
Julia-Berolzheimer reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Lifestyle / Home / Florals, Fashion / Retail, Technology / AI, a clear signal of fit for brands in those categories. Demonstrated partners include Parterre (shopparterre) and Nordstrom. Engagement on YouTube runs around 2.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Lifestyle / Home / Florals and related categories, Julia-Berolzheimer offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Julia-Berolzheimer's tier (Macro, 1.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Julia Berolzheimer coined Polished Maximalist to describe her signature aesthetic — layered outfits, bold accessories, and a full, curated look executed with a refined, put-together finish rather than stripped-back minimalism. The phrase runs through everything she posts, from packing guides to dinner-look roundups, and has become the lens her entire lifestyle brand is built around.
shopparterre is a brand that Julia Berolzheimer co-founded, listed alongside her personal site juliaberolzheimer.com in her creator bios. It represents one arm of her broader entrepreneurial identity, which she actively distinguishes from her role as a content creator.
Yes, Julia runs a Substack newsletter focused on fashion and beauty that ranks in the top 10 for those categories on the platform. She uses it to go deeper than social posts, giving her audience a more editorial take on style, trends, and the products she actually recommends.
Yes, Julia is a Nordstrom partner, which she signals through the #nordstrompartner and #nordstromas hashtags she regularly uses. Nordstrom collaborations appear woven into her outfit and styling content rather than treated as standalone sponsored posts.
Julia points her Instagram followers to her coreli.ai page as a central hub for everything she is currently working on. Her bio frames it as the go-to destination when followers want a full picture of her entrepreneurial projects beyond what she posts on social.
Yes, Julia has shared detailed suitcase and packing content built around a trip to Gstaad, the Swiss alpine resort, covering cozy layers, easy dinner looks, and hiking outfits. Destinations like Gstaad and Paris appear repeatedly in her content, reflecting a consistent luxury travel thread running through her lifestyle brand.
Julia's TikTok account has been effectively inactive for several years, with no meaningful uploads or audience growth as of mid-2026. She has concentrated almost entirely on Instagram, where she has built an audience well above one million followers.
Her content centers on outfit styling, travel packing guides, accessory recommendations, and fashion finds — all filtered through her polished maximalist aesthetic. She layers in family moments, home content, and travel destinations, positioning the account as a full lifestyle brand rather than a pure fashion feed.
Julia's audience is overwhelmingly female — around four in five followers — and skews toward women in their mid-twenties to mid-thirties, which aligns tightly with her fashion-led, aspirational lifestyle content. The vast majority of her followers are based in the United States, with smaller pockets in the UK and Canada.
Julia is known as much for her entrepreneurial identity as for her style — she co-founded shopparterre, runs a top-ranked fashion and beauty Substack, and operates juliaberolzheimer.com as a founder. That business-first framing, combined with her Polished Maximalist aesthetic, sets her apart from creators who treat fashion content as their sole output.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@julia-berolzheimer · YouTube
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