France
Jordan, known online as JOYCA, is a French creator who built his identity around a dual role: beatmaker and entertainer.
Total Followers +0.1%
10.4M
Across YouTube, Instagram
Primary Platform
YouTube
6.9M followers · 66% of audience
Engagement
6.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $42K–$99K / IG post
A video posted with creator Seb, 'Devine qui c'est', drew criticism from fans over the use of AI-generated visuals. JOYCA responded publicly and pledged to commission human artists for future similar content.
Part of a joint content series with MrBeast, the track hit 959,000 equivalent streams in its first week. The duo's stated goal was 15 million streams — the threshold for a French gold record — with revenues going to UNICEF.
The Joyca x Picard collection marked a consumer product move for the creator, extending his brand into the food retail space.
Working with his agency Webedia, JOYCA launched a structured live schedule — bi-weekly fan Q&A sessions and weekly music-themed streams with a surprise guest each Thursday.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.1% | -2117 -0.1% | +0 +0.0% | +8K |
| Last 30 days | +10K +0.1% | -3881 -0.1% | +0 +0.0% | +6K |
| Last 90 days | +51K +0.7% | -9525 -0.3% | +0 +0.0% | +41K |
| Last 365 days | +51K +0.7% | -9525 -0.3% | +0 +0.0% | +41K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Revolut Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Saily Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Holy Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Ultra Premium Direct Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Dyson Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Coca-Cola (Coke Studio) Beverage | Sponsored content | YouTube | 2024–2025 | — |
| Garnier Skincare / Beauty | Sponsored content | 2024–2025 | — | |
| Narta Personal Care | Sponsored content | 2024–2025 | — | |
| Whatnot E-commerce / Live Shopping | Channel sponsor | YouTube | 2024–2025 | — |
Jordan, known online as JOYCA, is a French creator who built his identity around a dual role: beatmaker and entertainer. Based in France, he developed a following on YouTube by blending music production credibility with high-energy, group-format challenge videos. His signature content — structured games like "Trouve la règle" or "Le dilemme parfait" filmed with prominent French creators such as Lena Situations, Djilsi, Bigflo et Oli, and Maxime Biaggi — has become a reliable engine for viral reach within the French-speaking internet. His TikTok presence under the handle @joycaledelire extends this entertainment-first posture to short-form, while a Spotify catalogue keeps the beatmaker side of the brand alive alongside the YouTube output.
JOYCA's audience skews heavily male and concentrates in the 18–34 age bracket, with the vast majority based in France and francophone Belgium — a tightly defined cultural footprint that gives brand partners unusually direct access to French-speaking young men. His engagement sits well above category norms, signalling a community that participates rather than passively scrolls. His sponsor mix reflects this positioning: Holy (functional drinks), Revolut (fintech), Dyson, and Ultra Premium Direct cover lifestyle, personal finance, and everyday spending categories that resonate with his core demographic. As French-language entertainment content on YouTube continues to consolidate around a handful of mega-tier names, JOYCA's combination of music producer authenticity, collaborative group formats, and strong male-skewing engagement makes him a durable fixture for brands seeking reach within the French 18–34 male segment.
JOYCA reaches an audience concentrated in France primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Beverage, Skincare / Beauty, Personal Care, a clear signal of fit for brands in those categories. Demonstrated partners include Revolut and Saily. Engagement on YouTube runs around 6.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at JOYCA's tier (Mega, 10.4M combined followers, France). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
JOYCA's real name is Jordan. He built his online brand around the name JOYCA, and his own YouTube channel describes him as 'Jordan Aka JOYCA.' He is based in France and creates content primarily in French for a predominantly French-speaking audience.
Yes — JOYCA identifies as both, and his YouTube bio reads 'Jordan Aka JOYCA Beatmaker/Youtuber.' Music production is a core part of his identity, not just a side hobby, and he releases beats and tracks that fans can stream separately from his video content.
Yes, JOYCA releases music on Spotify under the name Joyca. His Instagram bio explicitly directs followers there, making it clear that his beatmaking career runs in parallel with his YouTube and social media work rather than being kept behind the scenes.
JOYCA's TikTok handle is @joycaledelire, distinct from his @joyca branding on other platforms. He has also made videos reacting to things he bought after seeing them on TikTok, so the platform clearly feeds directly into his YouTube content ideas.
JOYCA runs a dedicated casting and production Instagram account at @prod_joyca, which he lists directly in his main Instagram bio under 'Compte insta casting.' It suggests he manages talent or project casting separately from his personal creator channel, hinting at a broader production operation.
TROUVE LA RÈGLE — French for 'Find the Rule' — is a deduction-style group challenge where participants must figure out a hidden rule by watching examples and making guesses. JOYCA plays it with fellow French creators including Djilsi, Maxime Biaggi, Billy, and Mathieu, and it has become one of his signature collaborative video formats.
Yes, Lena Situations appeared alongside JOYCA in a 'TROUVE LE GÂTEAU' video on his channel. The collab brought together two of France's most-followed creators and is a good example of how JOYCA uses food and game-based challenge formats to drive high-profile crossover content.
Yes, the French rapper duo Bigflo et Oli joined JOYCA and Djilsi for a 'LE DILEMME PARFAIT' challenge video. JOYCA regularly brings in well-known French musicians and public figures for his group-format videos, bridging the YouTube entertainment space with the French music scene.
Yes, Dyson sponsored a YouTube integration with JOYCA in April 2026. His recent brand partnerships also include Revolut, Saily, Holy, and Ultra Premium Direct, spanning finance, travel tech, energy drinks, and premium goods — a varied portfolio that reflects his broad mainstream appeal.
Yes, JOYCA has partnered with Whatnot, the livestream shopping platform, as indicated by the #whatnotpartner tag appearing among his most-used content hashtags. Whatnot partnerships typically involve live selling or unboxing events, which sits naturally alongside his entertainment-driven, product-reactive content style.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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