United Kingdom
Joshua Patterson, known by the handle @joshuapatterson_jp, is a United Kingdom-based public figure whose Instagram content centres on endurance challenges, high-altitude expeditions, and personal advocacy.
Total Followers -0.1%
425K
Across Instagram
Primary Platform
425K followers · 100% of audience
Engagement
0.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.4K–$15K / IG post
The UK endurance athlete ran 26.2 miles on Cerro Uturuncu, a stratovolcano in south-western Bolivia, at 19,711 ft — where oxygen levels are less than half those at sea level. The challenge, 'Sky's the Limit,' was dedicated to his late godson Archie and raised funds for The Baby Loss Club charity.
Multiple outlets reported the record attempt, with kit partner Thrudark and Stubble & Co publishing detailed accounts. Patterson aimed to raise £35,000 for The Baby Loss Club, funding 1,000 therapy sessions for bereaved parents.
The influencer marketing agency highlighted Patterson as a standout creator blending ultra-endurance sport with mental health advocacy, noting his background as a former pro rugby player and Made In Chelsea cast member.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 424,785 | -552 | 0.3% | — | 10 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -552 -0.1% | +0 +0.0% | +0 +0.0% | -552 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Joshua Patterson, known by the handle @joshuapatterson_jp, is a United Kingdom-based public figure whose Instagram content centres on endurance challenges, high-altitude expeditions, and personal advocacy. His hashtag footprint points to marathon running, a documented expedition to Bolivia's Uturuncu volcano, and world-record attempts, suggesting a creator who has built his public profile around physically demanding feats. He is also visibly connected to the UK baby loss community, giving his platform an emotional dimension that clearly distinguishes him from straightforward adventure or fitness creators.
His audience is predominantly female and concentrated in the 18–34 age bracket, with a strong UK core supplemented by a notable Chilean and Peruvian following that directly reflects his South American expedition content. A confirmed Oakley Meta partnership grounds him credibly within the performance sports and outdoor gear space, while Belle PR representation provides the infrastructure for structured mid-tier brand deals. With the account showing limited recent activity as of late 2026 and engagement running below category benchmarks, his near-term trajectory will hinge on whether a return to consistent posting can re-engage an audience whose loyalty currently appears to be in a holding pattern.
Joshuapatterson_Jp reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 0.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in fitness and related categories, Joshuapatterson_Jp offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Joshuapatterson_Jp's tier (Mid, 425K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Joshua Patterson's Instagram hashtags — #uturuncu, #bolivia, #worldrecord, and #marathon used together — point to a world record attempt involving running on or near Uturuncu, one of the Andes' highest volcanic peaks sitting above 6,000 metres. Completing any marathon-distance challenge at that altitude would represent an extreme high-altitude endurance feat. This appears to be one of the defining public moments of his career as a public figure.
Joshua Patterson uses the hashtag #babylossclub on Instagram, a community tag specifically associated with parents and families who have experienced infant or baby loss. He pairs it with #r41m and #marathon, suggesting a fundraising run or named campaign tied to that cause. This advocacy angle appears to be a significant and personal part of his public identity alongside his extreme endurance content.
The hashtag #r41m appears across Joshua Patterson's Instagram posts alongside #babylossclub and #marathon, indicating it is a named running challenge or fundraising campaign — most likely connected to raising awareness or funds around infant and baby loss. The specific format of the challenge is not publicly detailed in full, but it sits at the intersection of his endurance running and his advocacy work.
Yes — Joshua Patterson's Instagram content includes #oakleymetapartner, confirming an official partnership with Oakley tied to their Meta smart glasses collaboration. Oakley Meta partnerships are typically extended to athletes and active lifestyle creators who align with the brand's performance identity. It is one of the named commercial relationships visible across his posts.
Austria features in Joshua Patterson's Instagram hashtag history alongside his marathon and extreme endurance tags, indicating he completed at least one running event or challenge there. His content reflects a broader pattern of international endurance travel, with Bolivia and Austria among the most prominently documented destinations. The specific event tied to his Austria visit is not publicly detailed.
Joshua Patterson's Instagram bio directs all enquiries to info@bellepr.co.uk, placing him with Belle PR for his commercial and media work. Belle PR is a UK-based talent and public relations agency that manages partnerships and collaborations on his behalf. Any brand deal or sponsorship approach would go through that agency.
As of late 2026, Joshua Patterson's last Instagram upload was approximately ten months prior, meaning his account has been inactive for most of the year. No public statement has been made explaining the extended pause. His follower count has remained above 400,000 despite the hiatus, though his engagement has been notably affected by the inactivity.
Joshua Patterson posts as a public figure focused on extreme endurance challenges, marathon running, world record attempts, and advocacy — particularly around the baby loss community. His content spans international challenge events in locations like Bolivia and Austria, alongside awareness campaigns tied to #babylossclub. His audience skews female and is concentrated in the 25–34 age group.
Joshua Patterson is based in the United Kingdom, and nearly half his Instagram audience is also UK-located. He travels internationally for his endurance challenges, with Bolivia and Austria among the countries that feature prominently in his content.
Joshua Patterson has built a following of over 400,000 on Instagram, placing him in the mid-tier of UK-based creators. His audience is primarily drawn from the UK, Chile, and the United States. Despite a lengthy break from posting through much of 2026, his overall follower count has remained relatively stable.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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