Joshua Weissman

His full legal name is Joshua Weissman — the handle @joshuaweissman is simply his real name used directly. He has never operated under a separate stage name or alias across any of his platforms.

'But Cheaper' is the series most associated with his brand, in which he recreates popular fast-food and restaurant items at home for a fraction of the retail cost. The format's combination of practical value and competitive framing drove much of his early subscriber growth on YouTube.

Weissman has published two cookbooks. His debut, 'An Unapologetic Cookbook', came out in 2021. His follow-up, 'Texture Over Taste', was released in late 2023 and debuted on the New York Times bestseller list, marking a significant milestone for a creator-led food title.

Joshua Weissman is from the United States, raised in Texas. His American upbringing and familiarity with fast-food culture are recurring reference points throughout his content, particularly in his restaurant-recreation videos.

His recent brand partnerships include All-Clad Cookware, Vitamix, and KitchenAid Stand Mixer in the kitchenware space, alongside HelloFresh and Bob's Red Mill in food and beverage. The roster reflects a consistent focus on products that align naturally with his hands-on cooking content.

Across all platforms, Joshua Weissman has approximately 20 million followers. YouTube is his largest individual platform at over 10.6 million subscribers, with TikTok adding roughly 7 million and Instagram contributing around 2.4 million.

His headline engagement rate sits at approximately 3.3% against a cooking-category median of around 1.5%, meaning he effectively doubles the typical benchmark for creators in his niche. On TikTok specifically, his engagement rate climbs considerably higher, well into double digits.

Weissman is active primarily on YouTube, which remains his largest and most-established platform, but he also maintains significant presences on TikTok (7 million followers) and Instagram (approximately 2.4 million). His content strategy adapts across formats, from long-form tutorial videos to short-form recipe clips.

His content centres on home cooking with a competitive or deconstructive angle — most famously recreating fast-food and restaurant dishes from scratch, often cheaper or of higher quality than the original. He also covers technique-driven cooking, ingredient deep dives, and food science concepts accessible to a general audience.

Yes. His second cookbook, 'Texture Over Taste', debuted on the New York Times bestseller list following its late-2023 release. The achievement distinguishes him from most food creators who have attempted the crossover into traditional publishing, and has reinforced his positioning as a serious figure in the broader food-media landscape.