United States
Josh Brueckner is a US-based lifestyle and family content creator best known as one half of the 'Jatie' brand — a couple-content identity built around his relationship and now marriage to his wife Katie.
Total Followers -0.2%
956K
Across Instagram
Primary Platform
YouTube
956K followers · 100% of audience
Engagement
9.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $14K–$33K / IG post
The Jatie Vlogs couple announced a second pregnancy in February 2025 and welcomed daughter Summer Rae in August 2025, continuing their family-focused content arc.
Brueckner returned to combat sports as part of a Misfits Boxing cruiserweight tournament, stopping FaZe Temperrr (Thomas Oliveira) and setting up a potential showdown with Le'Veon Bell. He cited KSI as a dream opponent.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 955,994 | -2K | 9.3% | 3.3 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -574 -0.1% | +0 +0.0% | +0 +0.0% | -574 |
| Last 30 days | -2103 -0.2% | +0 +0.0% | +0 +0.0% | -2103 |
| Last 90 days | -7744 -0.8% | +0 +0.0% | +0 +0.0% | -7744 |
| Last 365 days | -7744 -0.8% | +0 +0.0% | +0 +0.0% | -7744 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Boss Boxing Sports / Fitness | Brand ambassador | Long-term | — | |
| Vital Proteins Health / Wellness | Sponsored content | Long-term | — |
Josh Brueckner is a US-based lifestyle and family content creator best known as one half of the 'Jatie' brand — a couple-content identity built around his relationship and now marriage to his wife Katie. The portmanteau name, combining their first names, anchors a shared content universe that has migrated across YouTube, Instagram, and short-form video, chronicling their relationship milestones, wedding (held at Lake Como, Italy), and the birth of their daughter Skye Mae in late 2023. Alongside the family narrative, Josh maintains an identity as a competitive athlete affiliated with Boss Boxing, which adds a fitness and training dimension to an otherwise relationship-forward channel mix.
His Instagram audience skews heavily toward young women aged eighteen to thirty-four — a demographic profile typical of couple and family lifestyle creators — and his engagement rate runs well above the category median, suggesting a genuinely invested community rather than a passive following built on viral moments. The 'vitalpartner' hashtag signals a health and wellness brand relationship consistent with his athlete positioning, and his rate card reflects the commercial value that comes with high-trust, niche-loyal audiences. As the Brueckner family grows, Josh is well placed to deepen partnerships in parenting, fitness, and lifestyle categories, particularly with brands targeting millennial and Gen Z women seeking aspirational but relatable family content.
Joshbrueckner reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Sports / Fitness, Health / Wellness, a clear signal of fit for brands in those categories. Demonstrated partners include Boss Boxing and Vital Proteins. Engagement on YouTube runs around 9.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Sports / Fitness and related categories, Joshbrueckner offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Joshbrueckner's tier (Mid, 956K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jatie is a portmanteau of Josh and Katie — his wife's name is Katie Brueckner, formerly Katie Betzing. The blended name became the couple's shared content brand, most recognizable through their Jatie Vlogs YouTube channel, where they document their life together.
Josh Brueckner is married to Katie Brueckner, a fitness influencer and content creator who built her own following before the two became a couple. Their relationship, engagement, and wedding have all been central storylines in their shared Jatie content.
Josh and Katie Brueckner got married in Lake Como, Italy, which they celebrated with the hashtags #jatiewedding and #lakecomo. Lake Como is a sought-after luxury destination wedding location, and the event was documented for their fans across social media.
Josh and Katie's daughter is named Skye Mae Brueckner, born on September 5, 2023. Josh shared the announcement on Instagram noting she arrived with quite the birth story, and the post became one of his most emotionally resonant pieces of content.
The Boss Boxing (@thebossboxing) is the boxing brand Josh is affiliated with, and he identifies himself as an athlete in his Instagram bio. Boxing is a core pillar of his personal identity and shows up alongside his family and lifestyle content.
The Jatie Journey is the overarching content narrative that Josh and Katie have built around their shared life — covering dating, marriage, pregnancy, birth, and raising their daughter Skye. It signals that their brand is deliberately evolving from a couple channel into a full family lifestyle platform.
Yes, the #vitalpartner hashtag appearing among Josh's top Instagram posts indicates an ambassador relationship with Vital Proteins, a popular collagen and protein supplement brand. The partnership aligns naturally with his athlete identity and the health-conscious leanings of his predominantly female audience.
Brand deal inquiries for the Jatie brand are handled through Jake Rosen Entertainment, which is listed as the management contact directly in Josh's Instagram bio. They represent both Josh and the broader Jatie commercial enterprise.
Josh's content — marriage milestones, a Lake Como wedding, pregnancy, birth stories, and girl-dad moments — maps almost perfectly onto the emotional content that drives engagement among women aged 18 to 34. His Instagram engagement runs dramatically above the category average, which suggests that audience is genuinely invested rather than passive.
Josh Brueckner's primary platform listed is YouTube, where the Jatie Vlogs channel lives as the home for longer-form family content. His largest and most active presence, however, is on Instagram, where he is approaching one million followers and posts regularly about family milestones, fitness, and life with Katie and Skye.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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