United States
Josetty Hurtado is a bilingual Peruvian-American digital creator splitting her life between Los Angeles and Las Vegas, where she documents beauty, lifestyle, and personal wellness for a predominantly female, English- and Spanish-speaking audience across Instagram and TikTok.
Total Followers -0.1%
1.6M
Across Instagram, TikTok
Primary Platform
904K followers · 58% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
The Peruvian-American influencer was invited by Sony Pictures to the Karate Kid: Legends red-carpet event, where she was filmed by renowned Glambot cinematographer Cole Walliser. Her charismatic appearance drew viral comparisons to Jennifer Lopez on social media.
With TikTok going dark in the US on January 19, 2025, Hurtado — who had built over 600K TikTok followers — publicly announced plans to deepen her Instagram presence and migrate part of her community to Red Note, the Chinese alternative platform.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -181 -0.0% | +133 +0.0% | +0 +0.0% | -48 |
| Last 30 days | -1266 -0.1% | -331 -0.1% | +0 +0.0% | -1597 |
| Last 90 days | -4522 -0.5% | -795 -0.1% | +0 +0.0% | -5317 |
| Last 365 days | -4522 -0.5% | -795 -0.1% | +0 +0.0% | -5317 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Pixi Beauty Beauty / Cosmetics | Sponsored content | 2025–2026 | — | |
| SlimFit MD Wellness Health & Wellness / Weight Loss | Sponsored content | 2025–2026 | — |
Josetty Hurtado is a bilingual Peruvian-American digital creator splitting her life between Los Angeles and Las Vegas, where she documents beauty, lifestyle, and personal wellness for a predominantly female, English- and Spanish-speaking audience across Instagram and TikTok. Her content blends makeup, skincare, and hair tutorials with candid personal storytelling — most notably an ongoing, openly documented weight-loss journey using GLP-1 therapy, which has drawn a loyal community around her transparency on the topic. The dual-language framing of her brand — "The world through my eyes" in both English and Spanish — signals a deliberate effort to bridge Latina identity with a mainstream US lifestyle audience.
Her brand partnerships reflect a mid-market beauty positioning: ongoing relationships with subscription beauty platform Ipsy and Pixi Beauty suggest consistent demand from accessible, everyday beauty labels rather than luxury or prestige names. With the large majority of her following concentrated in the United States and a rate card placing her firmly in the macro tier, she occupies a useful niche for brands seeking multicultural reach without fully committing to Spanish-language media buys. As GLP-1 wellness content continues to expand as a category, her early and personal investment in that space positions her for further growth in health-adjacent sponsorships alongside her established beauty lane.
Josetty1 reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, Health & Wellness / Weight Loss, a clear signal of fit for brands in those categories. Demonstrated partners include Pixi Beauty and SlimFit MD Wellness. Engagement on Instagram runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty / Cosmetics and related categories, Josetty1 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Josetty1's tier (Macro, 1.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Josetty1's real name is Josetty Hurtado, which she tags in her own posts using the hashtag #JosettyHurtado. She goes by the handle @josetty1 across both Instagram and TikTok.
Yes, Josetty Hurtado proudly identifies as Peruvian, often captioning posts with "Peruana Power" and the Peruvian flag emoji. She's based in the United States — splitting time between California and Las Vegas — but her Peruvian heritage is a recurring theme in her personal content.
Josetty1 lists both locations in her bios, describing herself as based in California / Las Vegas. Her content reflects both environments, mixing the lifestyle of Los Angeles with the energy of Las Vegas.
Josetty1 has been publicly documenting a tirzepatide (GLP-1) weight loss journey, sharing weekly progress updates with her followers. She has tagged @slimfitmdwellness as her wellness provider throughout this process.
Slimfit MD Wellness is the medical wellness partner Josetty1 credits in her ongoing GLP-1 and tirzepatide weight loss content. She tags them directly in progress update posts, making them one of her most prominently featured brand collaborators in that health space.
Josetty1 has worked with Ipsy and Pixi Beauty, both of which appear by name in her posts and hashtags. Her beauty content covers makeup, skincare, and hair, making her a natural fit for those kinds of brand partnerships.
Josetty1 posts bilingually in both English and Spanish, often writing captions in both languages within the same post — for example, her bio tagline "The world through my eyes 💕 El mundo a través de mis ojos" appears in both. This reflects her Peruvian background and her reach across both English- and Spanish-speaking audiences.
Yes, Josetty1 is active on TikTok under the same handle @josetty1. She has built a substantial following there as well and cross-promotes her TikTok directly from her Instagram bio.
Josetty1's content spans beauty, skincare, lifestyle, and personal wellness, including her ongoing GLP-1 weight loss journey and occasional blind box unboxings. She also shares personal life moments and travel content, giving her feed a mix of aspirational lifestyle and relatable personal storytelling.
Josetty1's audience is overwhelmingly female, with the largest age groups being women in their twenties and early thirties. The vast majority of her followers are based in the United States, which aligns with her California and Las Vegas presence, though she also draws viewers from the UK, Canada, and Brazil.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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