Canada
Jordan is a Canada-based Brazilian Jiu-Jitsu black belt and amateur MMA competitor whose YouTube channel anchors a mid-tier instructional media presence built around combat sports education.
Total Followers +0.5%
473K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
316K followers · 67% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.1K–$5.3K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.3% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +2K +0.6% | +149 +0.1% | +0 +0.0% | +2K |
| Last 90 days | +6K +1.9% | +1K +1.1% | +0 +0.0% | +7K |
| Last 365 days | +6K +1.9% | +1K +1.1% | +0 +0.0% | +7K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| LMNT Ventures Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Gametime Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| XMartial Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Anson Belt Sponsorship | Sponsored content | YouTube | May 2025 | — |
Jordan is a Canada-based Brazilian Jiu-Jitsu black belt and amateur MMA competitor whose YouTube channel anchors a mid-tier instructional media presence built around combat sports education. With an undefeated amateur record entirely by finish, he brings competitive credibility that separates him from purely academic instructors in the crowded online BJJ space. His content centers on rolling and drilling commentary — narrating live sparring or technique sessions in real time — alongside positional tutorials and technique roundups. He also runs a Patreon where subscribers submit questions answered in weekly exclusive video responses, creating a feedback loop that deepens audience retention.
The audience skews almost entirely male and concentrates in the 25–34 bracket, with the United States representing the dominant viewership share — a distribution consistent with English-language martial arts education channels. Engagement runs well above the category median, pointing to a community that actively debates techniques rather than passively watching. The sponsor roster reflects a dual positioning: XMartial anchors him squarely in the BJJ gear market, while LMNT and Anson Belt signal broader crossover into active-lifestyle and men's wellness advertising. As recreational BJJ participation continues its steady climb across North America, Jordan's mix of verifiable competitive credentials and accessible instructional formats positions him to deepen brand relevance in both the core grappling niche and the adjacent fitness market.
Jordanteachesjiujitsu reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include LMNT Ventures and Gametime. Engagement on YouTube runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Jordanteachesjiujitsu's tier (Mid, 473K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Jordan holds a black belt in Brazilian Jiu-Jitsu, the sport's highest rank. That credential is central to his channel's credibility — his tutorials and rolling commentary come from a coach-level understanding of grappling, not just a hobbyist's perspective.
Jordan is an undefeated Amateur MMA Champion with a 7-0 record, and every single win came by finish — no fights went to the judges' scorecards. That all-finishes streak is one of the most distinctive credentials he promotes, setting him apart from BJJ instructors who only compete in grappling.
His Instagram bio lists the 7-0 record as covering both MMA and Muay Thai, meaning his undefeated run spans multiple combat sports formats. This cross-discipline competition background is part of why his channel covers striking instruction alongside BJJ, rather than sticking purely to grappling.
Despite the name, Jordan explicitly teaches BJJ, striking, and full MMA on his channel and Patreon. His background as an undefeated amateur MMA competitor gives his striking content genuine competitive credibility that most BJJ-only channels can't match.
Rolling commentary videos show Jordan live sparring with training partners while providing real-time or voiceover analysis of the techniques, transitions, and decisions happening in the roll. It's one of his signature formats because viewers see techniques applied under real pressure rather than in a controlled drill setting.
Yes, Jordan runs a Patreon where he publishes exclusive weekly videos answering technique and strategy questions submitted by members. If you're stuck on a specific position or concept, you can ask directly and he addresses it in a dedicated video — content that doesn't appear on his public YouTube channel.
Jordan has featured back roller products in his content, with hashtags like #fitbeastbackroller appearing alongside his BJJ posts. For grapplers dealing with the spinal stress that comes with heavy mat time, recovery tool content complements his technique-heavy main channel.
XMartial is a martial arts gear and apparel brand that has sponsored content on Jordan's YouTube channel. It's a natural fit given that his audience is almost entirely made up of combat sports practitioners actively shopping for gis, rash guards, and training equipment.
Beyond XMartial, Jordan's YouTube channel has featured integrations with LMNT electrolytes, BetterHelp online therapy, Anson Belt, and Gametime. The blend of combat sports gear and general wellness brands reflects the broad spending profile of his predominantly adult male audience.
Jordan's channel spans both ends of the skill spectrum — foundational positions like closed guard and side control escapes appear alongside rolling commentary that rewards more experienced eyes. His Patreon is explicitly designed for people stuck on a specific technique, signaling that he actively coaches students at all levels rather than pitching only to advanced practitioners.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jordanteachesjiujitsu · YouTube
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