United States
Jordan_The_Stallion8 is a U.S.-based food and lifestyle creator who built a mega-tier following across TikTok, Instagram, and YouTube primarily through recipe-driven content delivered with a personality-forward, highly watchable style.
Total Followers +3.6%
45.3M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
20.1M followers · 44% of audience
Engagement
15.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $196K–$432K / IG post
Forbes named Jordan Howlett among its 2026 Top Creators, crediting his food content and brand partnerships for $12.4 million in annual earnings — part of a historic year where the top 50 creators collectively crossed $1 billion.
Howlett plays Chief Gordon alongside Jason Bateman in State Farm Insurance's Batman-themed ad campaign, marking a deliberate pivot toward on-screen acting beyond his viral TikTok persona.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +267K +1.3% | +8K +0.1% | +69K +0.4% | +344K |
| Last 30 days | +1.1M +5.6% | +102K +1.8% | +414K +2.1% | +1.6M |
| Last 90 days | +1.8M +9.0% | +273K +4.9% | +1.1M +5.4% | +3.1M |
| Last 365 days | +1.8M +9.0% | +273K +4.9% | +1.1M +5.4% | +3.1M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| BJ's Restaurants Food & Beverage / Dining | Sponsored content | TikTok | Long-term | — |
| NFL Sports / Entertainment | Sponsored content | TikTok | Long-term | — |
| Babbel Education / Tech | Channel sponsor | TikTok | Long-term | — |
Jordan_The_Stallion8 is a U.S.-based food and lifestyle creator who built a mega-tier following across TikTok, Instagram, and YouTube primarily through recipe-driven content delivered with a personality-forward, highly watchable style. Her TikTok and Instagram bios both direct viewers to recipes, and her content mix — anchored by food while extending into everyday lifestyle moments — has produced an engagement rate roughly ten times the category median, a signal that her audience doesn't just scroll past but actively responds. Brand partnerships spanning BJ's Restaurant, the NFL, and language-learning platform Babbel indicate a creator whose reach cuts across food, entertainment, and mainstream consumer categories. She manages brand deals through Greenlight Group.
Her audience skews strongly female and concentrates in the 18–34 bracket, with the overwhelming majority based in English-speaking markets — the U.S., U.K., Canada, and Australia — giving brand partners a clean, high-purchasing-power demographic with minimal geographic scatter. The occasional K-pop and Japanese food crossover content suggests cultural range beyond a purely domestic food lane, which broadens her appeal to lifestyle and travel advertisers as well. With consistently strong platform growth and rate-card positioning at the upper end of the mega-influencer tier, Jordan_The_Stallion8 sits well-placed as food and lifestyle content continues to command premium sponsorship budgets.
Jordan_The_Stallion8 reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage / Dining, Sports / Entertainment, Education / Tech, a clear signal of fit for brands in those categories. Demonstrated partners include BJ's Restaurants and NFL. Engagement on TikTok runs around 15.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage / Dining and related categories, Jordan_The_Stallion8 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jordan_The_Stallion8's tier (Mega, 45.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jordan the Stallion8 is primarily a food and recipe creator, with their TikTok and Instagram bios explicitly directing followers to recipe content linked below. Their cooking videos consistently pull engagement far above the platform norm, suggesting a highly involved audience that saves and revisits the recipes. The creator's Instagram is also categorized under Art, which likely reflects the visually polished presentation style of their food content.
BJ's Restaurant & Brewhouse is one of Jordan the Stallion8's confirmed brand partners, with the creator tagging sponsored posts using #bjsrestaurantpartner. The partnership is a natural fit given the creator's food-focused audience of tens of millions, placing BJ's directly in front of viewers already primed for dining and recipe content.
Yes, Jordan the Stallion8 holds an NFL brand partnership, tagging sponsored posts with #nflpartner and #nflkickoff during football season campaigns. The deal reflects the NFL's broader strategy of reaching younger, lifestyle-oriented audiences through mega-reach creators who may not cover sports directly but command massive, highly engaged followings.
Jordan the Stallion8 has partnered with Babbel, the language-learning app, tagging sponsored posts with #babbel. Babbel routinely targets lifestyle and food creators to introduce language learning to audiences who wouldn't seek it out on their own, and Jordan the Stallion8's cross-platform reach makes them a high-value placement for that kind of awareness campaign.
Jordan the Stallion8 has tagged posts with #straykids — the hashtag associated with the globally popular K-pop group — alongside their standard food content. This likely reflects a genuine fan interest in Stray Kids, and tapping into the hashtag exposes their videos to a massive, highly active K-pop fanbase that overlaps closely with the 18–24 demographic that already dominates Jordan the Stallion8's audience.
Green Light Group (greenlightgroup.co) manages business and brand partnership inquiries for Jordan the Stallion8, with the contact email listed directly in both their TikTok and Instagram bios. Brands behind partnerships like the BJ's Restaurant, NFL, and Babbel deals would route through this contact to initiate campaigns.
A recent Jordan the Stallion8 post tagged グルメ大学【JAPAN】 — Gourmet University Japan — a well-known Japanese food account, signaling a crossover with Japanese cuisine or an active international food collaboration. This kind of global food interest fits a creator whose audience spans the United States, United Kingdom, Canada, and Australia.
Jordan the Stallion8's TikTok engagement runs more than ten times above the category median — a genuinely unusual figure at the Mega tier, where engagement typically falls as follower counts grow. Recipe and food content is naturally save-heavy and comment-driven, which inflates engagement metrics, but the gap between Jordan the Stallion8 and the category average points to an unusually loyal and interactive community built around their specific cooking style.
Jordan the Stallion8 has accumulated over 45 million combined followers across TikTok, YouTube, and Instagram, placing them firmly in the Mega tier of digital creators. TikTok and Instagram each account for a large share of that audience, while their YouTube channel draws strong engagement relative to its size and has been growing steadily.
Jordan the Stallion8 is based in the United States, which is also where roughly two-thirds of their audience is located. Beyond the U.S., they have notable reach in the United Kingdom, Canada, and Australia — all English-speaking markets well matched to food and recipe content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@jordan_the_stallion8 · TikTok
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.