United States
Jordan Matter is a creator with a presence on YouTube (37,000,000 followers), Instagram (2,496,472 followers), based in United States.
Total Followers +1.5%
39.5M
Across YouTube, Instagram
Primary Platform
YouTube
37M followers · 94% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $30K–$70K / IG post
The father-daughter duo will develop scripted, unscripted, and animated series starring Salish, plus consumer products and experiential offerings. Their back-catalog will also land on Netflix later in 2026.
Matter shared his content framework with kids-media industry executives at Kidscreen Summit (Feb. 22–25), drawing on his channel's 33 billion minutes watched.
Jordan co-founded the dermatologist-developed line with daughter Salish and beauty executive Julia Straus. The debut sold out rapidly and the in-person launch at American Dream mall far exceeded expectations.
The back-to-back wins cement the channel's dominance in kids and family entertainment. Salish took home the solo Female Creator of the Year award at age 15 in 2025.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +200K +0.5% | +0 +0.0% | +0 +0.0% | +200K |
| Last 30 days | +611K +1.7% | +0 +0.0% | +0 +0.0% | +611K |
| Last 90 days | +2M +5.4% | +5K +0.2% | +0 +0.0% | +2M |
| Last 365 days | +2M +5.4% | +5K +0.2% | +0 +0.0% | +2M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Sephora SA Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| CrunchLabs Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
Jordan Matter is a creator with a presence on YouTube (37,000,000 followers), Instagram (2,496,472 followers), based in United States. Their content sits in the family & kids space. Their YouTube bio reads: "My daughter has taken over my channel!". The full audience and engagement breakdown is below.
Jordan Matter reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a family creator they map naturally to brands targeting that space. Demonstrated partners include Sephora SA and CrunchLabs. Engagement on YouTube runs around 1.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Jordan Matter's tier (Mega, 39.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jordan Matter and his family star in a Netflix show that climbed as high as number two in the world on the platform. The show extends the Matter family's YouTube brand into long-form streaming, with his daughter Salish at the center of the storytelling, much like she is on their YouTube channel.
Salish Matter is Jordan Matter's daughter and has become the breakout star of his YouTube channel, which now explicitly bills itself as hers in its own bio. She has grown into a creator in her own right, with the channel's content increasingly built around her challenges, friendships, and adventures rather than Jordan's original photography work.
Jordan Matter and his family won the Kids Choice Award in both 2024 and 2025, making them back-to-back winners. The consecutive wins reflect the massive family fanbase they have built through challenge videos and emotional family content on YouTube.
Yes, Jordan Matter built his early career as a professional photographer, best known for his book Dancers Among Us, which featured ballet dancers posed in unexpected everyday public settings. His Instagram still officially lists him as a photographer, even as his YouTube presence has evolved into one of the largest family entertainment channels on the platform.
Sincerely Yours is a brand that Jordan Matter co-founded, listed prominently in his Instagram bio alongside his Netflix show and Kids Choice wins. It represents his work as a creator-entrepreneur beyond the YouTube camera, extending the Matter family brand into a standalone venture.
Hudson Matter is Jordan Matter's son and a recurring presence in the family's YouTube videos alongside his sister Salish. The two siblings often appear together in challenges, competitions, and emotional storytelling videos that anchor the channel's content formula.
Yes, Salish Matter runs her own YouTube channel independently of Jordan's, where she has built a large following in her own right. She covers challenges, lifestyle content, and collaborations with friends, mirroring the style popularized on the Jordan Matter channel but aimed squarely at her own fanbase.
Confirmed recent brand partners include CrunchLabs, the science kit subscription company founded by Mark Rober, and Sephora, the global beauty retailer. Given his position in the Mega creator tier, Jordan Matter's sponsorship partnerships sit among the highest-value deals in the family content space.
Jordan Matter's channel has evolved from photography showcase content into family-focused challenge and emotional storytelling videos — think boys vs. girls dream sleepovers, best friends vs. couples truth challenges, and nostalgia-driven childhood memory recreations. Salish and Hudson Matter are now the main on-camera personalities, with Jordan more often playing the orchestrating parent role.
Jordan Matter has well over 35 million subscribers on YouTube, placing him firmly in the Mega creator tier and among the largest family entertainment channels on the platform. His channel maintains consistent growth with engagement running above the family content category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jordanmatter · YouTube
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