Last updated just now · Sep 2, 2026, 2:06 PM
Finance & Investing Japan

Jonny04

Full Creator Stats Live · Updated 2026-09-02

Known to his audience as じょにぃ (Jonii), this Japan-rooted creator built his YouTube channel around a dual identity: IT-sector manager by profession and self-directed investor since 2005.

NicheFinance & Investing TierMicro Engagement3.3%

Total Followers +0.0%

13K

Across YouTube

Primary Platform

YouTube

13K followers · 100% of audience

Engagement

3.3%

vs. 1.5% category median

Sponsorship Tier

Micro

Est. — / IG post

Quick facts
  • 13K combined followers across 1 platform.
  • Micro creator tier — Japan.
  • 3.3% headline engagement.
  • Active since .
  • Posts in English.

Performance Across Platforms

Updated 2026-09-02
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 12,600 +0 3.3% 3 years ago

Growth Trend

Last 365 days
WindowYouTubeCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 90 days -100 -0.8% +0 +0.0% +0 +0.0% -100
Last 365 days -100 -0.8% +0 +0.0% +0 +0.0% -100

Audience Demographics

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13K13K13K13K13K Sep 10Dec 8Mar 8Jun 5Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Jonny04

Known to his audience as じょにぃ (Jonii), this Japan-rooted creator built his YouTube channel around a dual identity: IT-sector manager by profession and self-directed investor since 2005. He began publishing regularly from 2019, producing Japanese-language content that bridges personal finance and everyday life — covering stock market recaps, iDeCo pension planning, tax deductions, and bookkeeping basics framed around household budgets. His hashtag footprint and video topics point clearly to a base in Singapore, where he lives as an expat, and a recurring thread of content addresses the financial realities of overseas postings — including how駐在員 (corporate assignees) navigate dual salary arrangements and foreign cost-of-living.

Despite a micro-tier subscriber base, Jonii's engagement rate runs well above the category median, suggesting a tight-knit audience of Japanese retail investors and expats who return for practical, experience-grounded guidance rather than entertainment. His content mix — investment fundamentals alongside Apple gadgets, F1, and Singapore daily life — positions him as a generalist lifestyle voice within a finance-first frame, appealing to Japanese professionals living or considering living abroad. The channel has been dormant for several years as of 2026, meaning the existing audience represents an accumulated niche rather than an active growth story; any reactivation would likely find a receptive base already primed for fintech, brokerage, or expat-services brand partnerships.

Brand fit

Why brands partner

Jonny04 reaches an audience concentrated in Japan primarily through YouTube, and is best activated via long-form YouTube integrations. As a finance creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Japan-focused brands in finance and related categories, Jonny04 offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Jonny04's tier (Micro, 13K combined followers, Japan). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is Jonny04 (じょにぃ) living in Singapore?

Based on his content signals — including hashtags like #シンガポール, #海外生活 (overseas life), and references to Singapore-specific shops like FairPrice and Donki — Jonny04 appears to be based in Singapore as a Japanese expat. This overseas perspective heavily shapes his personal finance and lifestyle content, including videos on expat salary arrangements and day-to-day life abroad.

What is Jonny04's real job besides making YouTube videos?

Jonny04 works as a manager (管理職) at an IT company, and he runs his YouTube channel as a side project alongside that career. He's open about this dual life in his channel description, positioning himself as a working professional who shares investing knowledge rather than a full-time content creator.

When did Jonny04 start investing in stocks?

Jonny04 began investing back in 2005, giving him roughly two decades of hands-on market experience before he ever started posting finance videos. He began taking YouTube seriously in 2019, so his content draws on well over a decade of real investing history rather than purely theoretical knowledge.

Does Jonny04 explain iDeCo (個人型確定拠出年金) on his channel?

Yes — Jonny04 has created content specifically about iDeCo, including a YouTube Short walking through what happens if you start contributing at age 20 and run the account all the way to 65. It's one of the more concrete, numbers-driven examples of his approach to breaking down Japanese tax-advantaged investment accounts for everyday viewers.

Does Jonny04 cover Japanese expat salary topics like dual-company pay?

Yes, Jonny04 has tackled the so-called "urban legend" of expat workers (駐在員) receiving salary from both a Japanese parent company and a local overseas subsidiary at the same time. Content like this reflects his Singapore expat perspective and makes his channel particularly useful for Japanese professionals working abroad.

Does Jonny04 use bookkeeping (簿記) to teach household budgeting?

He does — one of his videos applies簿記 (Japanese bookkeeping) concepts to personal household finances, which is a fairly distinctive angle in the personal finance YouTube space. Rather than generic budgeting advice, he frames family money management through the same accounting lens used in business.

Does Jonny04 explain tax tips like medical expense deductions on YouTube?

Yes, he's covered specific and often overlooked Japanese tax tips, including the fact that ceramic dental treatments — which aren't covered by health insurance — can still qualify for 医療費控除 (medical expense deductions). These short-form tax tips appear to be a recurring format on his channel, aimed at helping viewers maximize deductions they didn't know existed.

Does Jonny04 only post about investing, or does he cover other topics too?

Investing and personal finance are his core focus, but his channel description explicitly lists F1 racing, gadgets, gaming, and travel as additional interests he covers. Apple products like the MacBook Air appear among his gadget content, reflecting his background as an IT professional.

Is Jonny04's YouTube channel still active in 2026?

As of mid-2026, the channel has not seen a new upload in several years, making it effectively dormant. Despite the inactivity, his existing videos on iDeCo, Japanese tax deductions, and expat finance continue to attract a niche audience, which is reflected in his above-average engagement rate for a channel his size.

How big is Jonny04's YouTube channel?

Jonny04's YouTube channel sits in the Micro tier, with just over 12,000 subscribers. What stands out is that his engagement rate runs more than double the typical category median for channels his size, suggesting a loyal and genuinely interested core audience despite the relatively modest subscriber count.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 2, 2026, 2:06 PM · Slug: jonny04

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