Japan
Known to his audience as じょにぃ (Jonii), this Japan-rooted creator built his YouTube channel around a dual identity: IT-sector manager by profession and self-directed investor since 2005.
Total Followers +0.0%
13K
Across YouTube
Primary Platform
YouTube
13K followers · 100% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 12,600 | +0 | 3.3% | — | 3 years ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -100 -0.8% | +0 +0.0% | +0 +0.0% | -100 |
| Last 365 days | -100 -0.8% | +0 +0.0% | +0 +0.0% | -100 |
Daily follower snapshots from CreatorDB's longitudinal index.
Known to his audience as じょにぃ (Jonii), this Japan-rooted creator built his YouTube channel around a dual identity: IT-sector manager by profession and self-directed investor since 2005. He began publishing regularly from 2019, producing Japanese-language content that bridges personal finance and everyday life — covering stock market recaps, iDeCo pension planning, tax deductions, and bookkeeping basics framed around household budgets. His hashtag footprint and video topics point clearly to a base in Singapore, where he lives as an expat, and a recurring thread of content addresses the financial realities of overseas postings — including how駐在員 (corporate assignees) navigate dual salary arrangements and foreign cost-of-living.
Despite a micro-tier subscriber base, Jonii's engagement rate runs well above the category median, suggesting a tight-knit audience of Japanese retail investors and expats who return for practical, experience-grounded guidance rather than entertainment. His content mix — investment fundamentals alongside Apple gadgets, F1, and Singapore daily life — positions him as a generalist lifestyle voice within a finance-first frame, appealing to Japanese professionals living or considering living abroad. The channel has been dormant for several years as of 2026, meaning the existing audience represents an accumulated niche rather than an active growth story; any reactivation would likely find a receptive base already primed for fintech, brokerage, or expat-services brand partnerships.
Jonny04 reaches an audience concentrated in Japan primarily through YouTube, and is best activated via long-form YouTube integrations. As a finance creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Japan-focused brands in finance and related categories, Jonny04 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jonny04's tier (Micro, 13K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Based on his content signals — including hashtags like #シンガポール, #海外生活 (overseas life), and references to Singapore-specific shops like FairPrice and Donki — Jonny04 appears to be based in Singapore as a Japanese expat. This overseas perspective heavily shapes his personal finance and lifestyle content, including videos on expat salary arrangements and day-to-day life abroad.
Jonny04 works as a manager (管理職) at an IT company, and he runs his YouTube channel as a side project alongside that career. He's open about this dual life in his channel description, positioning himself as a working professional who shares investing knowledge rather than a full-time content creator.
Jonny04 began investing back in 2005, giving him roughly two decades of hands-on market experience before he ever started posting finance videos. He began taking YouTube seriously in 2019, so his content draws on well over a decade of real investing history rather than purely theoretical knowledge.
Yes — Jonny04 has created content specifically about iDeCo, including a YouTube Short walking through what happens if you start contributing at age 20 and run the account all the way to 65. It's one of the more concrete, numbers-driven examples of his approach to breaking down Japanese tax-advantaged investment accounts for everyday viewers.
Yes, Jonny04 has tackled the so-called "urban legend" of expat workers (駐在員) receiving salary from both a Japanese parent company and a local overseas subsidiary at the same time. Content like this reflects his Singapore expat perspective and makes his channel particularly useful for Japanese professionals working abroad.
He does — one of his videos applies簿記 (Japanese bookkeeping) concepts to personal household finances, which is a fairly distinctive angle in the personal finance YouTube space. Rather than generic budgeting advice, he frames family money management through the same accounting lens used in business.
Yes, he's covered specific and often overlooked Japanese tax tips, including the fact that ceramic dental treatments — which aren't covered by health insurance — can still qualify for 医療費控除 (medical expense deductions). These short-form tax tips appear to be a recurring format on his channel, aimed at helping viewers maximize deductions they didn't know existed.
Investing and personal finance are his core focus, but his channel description explicitly lists F1 racing, gadgets, gaming, and travel as additional interests he covers. Apple products like the MacBook Air appear among his gadget content, reflecting his background as an IT professional.
As of mid-2026, the channel has not seen a new upload in several years, making it effectively dormant. Despite the inactivity, his existing videos on iDeCo, Japanese tax deductions, and expat finance continue to attract a niche audience, which is reflected in his above-average engagement rate for a channel his size.
Jonny04's YouTube channel sits in the Micro tier, with just over 12,000 subscribers. What stands out is that his engagement rate runs more than double the typical category median for channels his size, suggesting a loyal and genuinely interested core audience despite the relatively modest subscriber count.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jonny04 · YouTube
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