Jon Hernández is a Barcelona-based Spanish science communicator who built his channel, La Inteligencia Artificial, around a self-described obsession with AI that began roughly two years before his current following took shape.
Total Followers +6.2%
1.1M
Across YouTube, Instagram
Primary Platform
YouTube
807K followers · 77% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.9K–$12K / IG post
Published 27 May 2026 via Editorial Planeta, the book explains AI's real-world impact on work and society for a general Spanish-speaking audience. It is his first major publishing deal.
Selected as the inaugural speaker at the two-day human resources congress (Apr 23–24), urging companies to integrate AI into core processes immediately rather than treat it experimentally.
The widely-shared interview in El Español's tech section sparked debate after he argued AI would displace remote roles — including fellow YouTubers — within a year, naming customer service, copywriting, and admin as first casualties.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +4K +0.5% | +588 +0.2% | +0 +0.0% | +5K |
| Last 30 days | +54K +6.7% | +11K +4.4% | +0 +0.0% | +65K |
| Last 90 days | +104K +12.9% | +23K +9.5% | +0 +0.0% | +127K |
| Last 365 days | +104K +12.9% | +23K +9.5% | +0 +0.0% | +127K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| S.C. CyberGhost S.A. Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| InfoJobs Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| PLAUD.AI Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| HubSpot Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| HeyGen Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
Jon Hernández is a Barcelona-based Spanish science communicator who built his channel, La Inteligencia Artificial, around a self-described obsession with AI that began roughly two years before his current following took shape. Operating primarily in Spanish, he covers artificial intelligence as a beat in the journalistic sense — rapid-fire news explainers, tutorial walkthroughs, and commentary on developments from OpenAI and the wider industry — publishing at a pace that keeps his YouTube channel among the faster-growing in the Spanish-language tech space. A newsletter and a publishing deal with Editorial Planeta signal that his ambitions extend beyond video, positioning him as a broader media figure in the Spanish AI-education space.
Jonhernandezia reaches an audience concentrated in ESP primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include InfoJobs and PLAUD.AI. Engagement on YouTube runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ESP-focused brands in tech and related categories, Jonhernandezia offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jonhernandezia's tier (Macro, 1.1M combined followers, ESP). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jon Hernández's content regularly features the hashtags #editorialplaneta and #planetadelibros, pointing to a book he has published with Editorial Planeta, one of Spain's largest publishing houses. The project appears tied to his 'La hostia que viene' content theme, which frames AI as the defining technological wave of our time.
La hostia que viene — roughly meaning 'the massive thing that's coming' in colloquial Spanish — is a recurring content theme and publishing project Jon Hernández built around the AI revolution. His consistent use of that hashtag alongside #editorialplaneta and #planetadelibros links it to a book released through Editorial Planeta aimed at making the AI wave understandable to everyday Spanish speakers.
Yes, Jon Hernández runs an AI-focused newsletter that he promotes directly in his Instagram bio, inviting followers to sign up and stay current on artificial intelligence developments. It's designed for Spanish speakers who want curated AI news without having to sift through technical sources themselves.
In his own YouTube bio, Jon Hernández says that AI crossed his path roughly two years ago and 'made his head explode.' That initial shock turned into a full-on passion for absorbing everything happening in the space and sharing it with a Spanish-speaking audience that was largely being left out of the global conversation.
Jon Hernández published a video about an open-source AI model that users can run locally on their own machine, bypassing the content filters built into cloud-based services like ChatGPT. The 'sin censura' angle — running AI entirely offline without restrictions — is a recurring topic on his channel as locally-run models have become more powerful and accessible.
PLAUD.AI is an AI-powered voice recorder and meeting transcription device that uses large language models to automatically summarize and organize spoken content. Jon Hernández has sponsored the product on YouTube, which fits naturally given that his audience is actively looking for practical AI tools they can use day-to-day.
Jon Hernández published a dedicated video breaking down everything about ChatGPT-6 ASTRA in under eight minutes, positioning himself as a go-to fast-explainer for major OpenAI releases in Spanish. He also covered the internal OpenAI power dynamics around ASTRA, showing he blends product explainers with industry news commentary.
Jon Hernández uses the #podcast hashtag across his content, indicating he produces or regularly contributes to podcast-format episodes alongside his YouTube channel. His longer-form AI news breakdowns and commentary videos lend themselves naturally to a podcast format for his audience.
Jon Hernández's YouTube channel has featured sponsorships from HubSpot, HeyGen, Hostinger, PLAUD.AI, and InfoJobs. The lineup spans CRM software, AI video generation, web hosting, and recruitment — all products relevant to the tech-curious, professionally minded Spanish speakers who make up his core audience.
Jon Hernández is based in Barcelona, Spain, which he lists in his Instagram bio, and Spain makes up the largest share of his viewership. Beyond Spain, his channel draws strong audiences from Mexico, Argentina, and the United States, making him one of the more widely followed Spanish-language AI educators across the Americas as well.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@la_inteligencia_artificial · YouTube
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