Last updated just now · Jul 25, 2026, 5:38 PM
Food & Travel United Kingdom

Jolly

Full Creator Stats Live · Updated 2026-07-25

Jolly is a UK-based YouTube duo made up of best friends Josh and Ollie, who built their channel around a deceptively simple premise: traveling the world to try local food, then sharing those experiences with friends back in Britain.

NicheFood & Travel TierMega Engagement3.7%

Total Followers +0.7%

6.3M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

5.4M followers · 85% of audience

Engagement

3.7%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $3.3K–$8.2K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-07-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 5,370,000 +30K 3.7% 5.4 2 days ago
Instagram 163,803 +17K 4.5% 2.8 today
TikTok 812,300 +0 6.5% 3 10 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +10K +0.2% +12K +7.3% +0 +0.0% +22K
Last 30 days +30K +0.6% +17K +10.6% +0 +0.0% +48K
Last 90 days +71K +1.3% +27K +16.5% +0 +0.0% +98K
Last 365 days +71K +1.3% +27K +16.5% +0 +0.0% +98K

Audience Demographics

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-5929981.1M2.7M4.4M6M Jul 26Oct 25Jan 24Apr 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jul 2026
Sponsored content YouTube Jul 2026
Sponsored content YouTube Jun 2026
Sponsored content YouTube Jun 2026
Sponsored content YouTube May 2026
Sponsored content YouTube Long-term
Sponsored content YouTube Long-term
Background

About Jolly

Jolly is a UK-based YouTube duo made up of best friends Josh and Ollie, who built their channel around a deceptively simple premise: traveling the world to try local food, then sharing those experiences with friends back in Britain. Josh is also known as a co-creator of the Korean Englishman channel, and that background in cross-cultural storytelling carries directly into Jolly's format — warm, curiosity-driven, and built on genuine friendship chemistry rather than polished presentation. The channel's food-and-travel content spans everything from Italian cheese tours to Texas BBQ cookouts, and the duo has developed a knack for landing high-profile celebrity appearances, with recent videos featuring Jason Momoa and Jon Favreau lending the channel a broader entertainment appeal beyond its food-travel roots.

Jolly's audience skews young adult and leans female, with a notably international spread — the United States accounts for the largest viewer share, followed by the UK and a meaningful South Korean segment that reflects Josh's long-standing cultural ties to that market. Engagement sits well above category norms for a channel of this scale, suggesting an audience that has followed the duo personally rather than discovered them algorithmically. The sponsor mix — including Revolut, BetterHelp, Olipop, and travel eSIM provider Saily — reflects positioning as an internationally mobile, wellness-adjacent lifestyle brand suitable for products that travel alongside their audience. With Instagram showing strong recent growth and celebrity-anchored content lifting their mainstream visibility, Jolly appears to be in an expansion phase, pushing beyond niche food-travel into broader lifestyle entertainment.

Brand fit

Why brands partner

Jolly reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Freelance / Marketplace, Education / Language Learning, a clear signal of fit for brands in those categories. Demonstrated partners include Saily and BetterHelp. Engagement on YouTube runs around 3.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Jolly's tier (Mega, 6.3M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Are Jolly the same people as Korean Englishman?

Yes — Josh and Ollie from Jolly also run the Korean Englishman channel, which is focused specifically on Korean food and culture. Jolly is their second channel, expanding that same reaction-and-food format to destinations across the globe, and the two channels share a large crossover audience.

Who are Josh and Ollie from Jolly?

Josh and Ollie are Joshua Carrott and Oliver Kendal, two British best friends who travel the world trying local food together. Their channel's signature move is not just eating the food themselves but bringing it back to share with friends and family in the UK and filming their reactions.

Why does Jolly have so many fans in South Korea?

Jolly's deep connection to South Korea through their Korean Englishman channel has built a substantial Korean fanbase over many years. Josh Carrott has strong personal ties to Korea, and the channels regularly feature Korean food and culture in a way that resonates closely with Korean audiences.

What world record did Jolly attempt with Jason Momoa?

Josh and Ollie documented a world record attempt alongside Jason Momoa in a video released in 2026, tied to Momoa's brand Pride of Gypsies. It was a standout moment for the channel, blending their food-and-travel format with one of Hollywood's most recognizable faces.

Did Jolly really eat fish and chips with Jon Favreau?

Yes — Josh and Ollie posted a video titled 'We tried the Fanciest Fish & Chips (ft. Jon Favreau)', featuring the filmmaker and actor best known for Iron Man and the movie Chef. It fits their format of tackling quintessentially British food alongside well-known guests.

Did Jolly do an Italy food tour?

Yes, Jolly documented an Italian food tour under the hashtag #jollyinitaly, exploring regional Italian cuisine in their signature two-Brits-abroad style. Italy is one of several major international destinations they have covered as the channel has expanded well beyond its Korean food origins.

What was the Jolly Fiverr claymation video?

Jolly partnered with Fiverr and used the platform to commission an actual claymation video, tagging it #fiverrclaymation and #ihiredfiverr. Rather than a straightforward ad read, they made the sponsorship part of the content itself by going through Fiverr's freelance marketplace to produce a creative piece, showing the service in real use.

Do Jolly bring food back home to the UK for people to try?

Yes — bringing international food back to share with friends and family in the UK is one of Jolly's defining content formats, described directly in their YouTube bio. Filming the genuine reactions of people tasting an unfamiliar cuisine for the first time gives the channel a warm, communal feel that separates it from solo food-travel vlogging.

How many YouTube subscribers does Jolly have?

Jolly has well over five million subscribers on YouTube, placing them firmly in the Mega creator tier. YouTube is their primary platform, where they consistently maintain engagement rates well above the typical benchmark for channels of their size.

Who sponsors Jolly's YouTube videos?

As of mid-2026, Jolly's YouTube channel has featured integrations with Saily, BetterHelp, Revolut, Olipop, and Odoo. Earlier notable partnerships included Rosetta Stone and Fiverr, both of which tied naturally into the channel's travel and international-culture identity.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 25, 2026, 5:38 PM · Slug: jolly

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