Last updated just now · Aug 19, 2026, 1:40 PM
Pop Music 🏳 —

Jojo-Siwa

Full Creator Stats Live · Updated 2026-08-19

Jojo-Siwa is a creator with a presence on YouTube (545,000 followers), based in —. Their content sits in the pop music space.

NichePop Music TierMid Engagement2.5%

Total Followers +0.4%

545K

Across YouTube

Primary Platform

YouTube

545K followers · 100% of audience

Engagement

2.5%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. — / IG post

Quick facts
  • 545K combined followers across 1 platform.
  • Mid creator tier — —.
  • 2.5% headline engagement.
  • Active since .
  • Posts in English.
Recent news · 5 items

Performance Across Platforms

Updated 2026-08-19
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 545,000 +2K 2.5% 2 months ago

Growth Trend

Last 365 days
WindowYouTubeCombined
Last 7 days +872 +0.2% +0 +0.0% +0 +0.0% +872
Last 30 days +2K +0.4% +0 +0.0% +0 +0.0% +2K
Last 90 days +5K +0.9% +0 +0.0% +0 +0.0% +5K
Last 365 days +5K +0.9% +0 +0.0% +0 +0.0% +5K

Audience Demographics

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525K530K536K542K547K Aug 20Nov 19Feb 18May 20Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Jojo-Siwa

Jojo-Siwa is a creator with a presence on YouTube (545,000 followers), based in —. Their content sits in the pop music space. Their YouTube bio reads: "Subscribe so you never miss a video". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Jojo-Siwa reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in music and related categories, Jojo-Siwa offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Jojo-Siwa's tier (Mid, 545K combined followers, —). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is JoJo Siwa's real name?

JoJo Siwa's full legal name is Joelle Joni Siwa. She was born on May 19, 2003, in Omaha, Nebraska, and has gone by "JoJo" since her early days in the entertainment industry. The nickname stuck through her rise on Dance Moms and her Nickelodeon era.

Why did JoJo Siwa drop the bow and change her image?

Starting in the early-to-mid 2020s, JoJo Siwa deliberately moved away from her signature oversized bows, bright colors, and kid-friendly persona to pursue a more mature pop identity. The shift was publicly anchored by her song "Karma," which signaled a full departure from her Nickelodeon era and sparked widespread discussion about her reinvention.

What is JoJo Siwa's song "Karma" about?

"Karma" is JoJo Siwa's rebrand anthem, designed to mark her transition from a children's entertainment star to an adult pop artist with an edgier, pop-punk-influenced sound. The song and its video generated significant buzz — and some controversy — for how sharply it broke from everything she had previously represented. It remains one of the most-discussed moments in her career.

Was JoJo Siwa on Dance Moms?

Yes, JoJo Siwa first gained national recognition as a young competitor on the reality TV series Dance Moms, where she trained under Abby Lee Miller. Her outspoken personality and oversized signature bows made her one of the show's most memorable and marketable cast members, launching her into a broader entertainment career.

What is JoJo Siwa's Infinity Heart Tour?

The Infinity Heart Tour is JoJo Siwa's live concert tour tied to her adult pop music era. She has actively promoted it through her recent content alongside singles like "Karma," "Guilty Pleasure," and "Choose Ur Fighter," representing her first major touring push as a grown-up artist rather than a children's performer.

When did JoJo Siwa come out?

JoJo Siwa publicly came out as a member of the LGBTQ+ community in January 2021, making headlines across entertainment media. She has since spoken openly about her identity and has been one of the more visible LGBTQ+ figures in mainstream pop culture throughout the 2020s.

What is JoJo Siwa's "Serendipity" project?

"Serendipity" is one of JoJo Siwa's recent music releases, notable because she promoted it with both a full official music video and a separate official trailer — suggesting a larger visual or cinematic component beyond a standard single. It is part of the ongoing adult pop era that has defined her mid-2020s output, continuing the creative direction she established with "Karma."

Did JoJo Siwa compete on Dancing with the Stars?

Yes, JoJo Siwa competed on Dancing with the Stars alongside professional partner Jenna Johnson, making history as part of the first same-sex pairing the show had featured. It was one of the most talked-about storylines of that season and added another high-profile chapter to her public persona outside of music.

What is "Bulletproof" by JoJo Siwa?

"Bulletproof" is an official music video release from JoJo Siwa's current pop era, available on her YouTube channel. It sits alongside singles like "Guilty Pleasure," "Choose Ur Fighter," and "Serendipity" as part of the body of work she has been building since her public image reinvention, moving firmly into adult pop territory.

Where is JoJo Siwa from originally?

JoJo Siwa was born and raised in Omaha, Nebraska, before relocating to Los Angeles to pursue her entertainment career full-time. Despite her American roots, her YouTube audience has grown into a heavily international following, with strong viewership across the United States, India, Indonesia, and Latin America.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 19, 2026, 1:40 PM · Slug: jojo-siwa

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