Jojo-Siwa is a creator with a presence on YouTube (545,000 followers), based in —. Their content sits in the pop music space.
Total Followers +0.4%
545K
Across YouTube
Primary Platform
YouTube
545K followers · 100% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
Siwa swapped her TikTok bio to her birth name Joelle Siwa on New Year's Eve, signalling a fresh rebrand heading into 2026 alongside hints at new music and personal milestones with boyfriend Chris Hughes.
Siwa announced 'The JoJo Siwa Cruise' in partnership with Royal Caribbean, sailing from Port Canaveral June 12–15, 2026, featuring live performances, meet & greets, a dance class, and bow-building workshops.
After previously identifying as lesbian, Siwa's relationship with Love Island UK's Chris Hughes and her revised queer identity sparked wide media coverage about bisexual erasure and celebrity identity pressure.
Siwa was set to perform at the annual LGBTQ+ Back Lot Bash on June 29, 2025 to promote new single 'Bulletproof,' but was pulled from the lineup citing a scheduling conflict.
In response to ongoing criticism that her brand was unclear, Siwa created a separate 'JoJo Siwa (Kids)' Spotify profile to distinguish her children's catalog from her adult pop music.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 545,000 | +2K | 2.5% | — | 2 months ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +872 +0.2% | +0 +0.0% | +0 +0.0% | +872 |
| Last 30 days | +2K +0.4% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +5K +0.9% | +0 +0.0% | +0 +0.0% | +5K |
| Last 365 days | +5K +0.9% | +0 +0.0% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
Jojo-Siwa is a creator with a presence on YouTube (545,000 followers), based in —. Their content sits in the pop music space. Their YouTube bio reads: "Subscribe so you never miss a video". The full audience and engagement breakdown is below.
Jojo-Siwa reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in music and related categories, Jojo-Siwa offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jojo-Siwa's tier (Mid, 545K combined followers, —). Pulled from CreatorDB's category benchmarks.
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JoJo Siwa's full legal name is Joelle Joni Siwa. She was born on May 19, 2003, in Omaha, Nebraska, and has gone by "JoJo" since her early days in the entertainment industry. The nickname stuck through her rise on Dance Moms and her Nickelodeon era.
Starting in the early-to-mid 2020s, JoJo Siwa deliberately moved away from her signature oversized bows, bright colors, and kid-friendly persona to pursue a more mature pop identity. The shift was publicly anchored by her song "Karma," which signaled a full departure from her Nickelodeon era and sparked widespread discussion about her reinvention.
"Karma" is JoJo Siwa's rebrand anthem, designed to mark her transition from a children's entertainment star to an adult pop artist with an edgier, pop-punk-influenced sound. The song and its video generated significant buzz — and some controversy — for how sharply it broke from everything she had previously represented. It remains one of the most-discussed moments in her career.
Yes, JoJo Siwa first gained national recognition as a young competitor on the reality TV series Dance Moms, where she trained under Abby Lee Miller. Her outspoken personality and oversized signature bows made her one of the show's most memorable and marketable cast members, launching her into a broader entertainment career.
The Infinity Heart Tour is JoJo Siwa's live concert tour tied to her adult pop music era. She has actively promoted it through her recent content alongside singles like "Karma," "Guilty Pleasure," and "Choose Ur Fighter," representing her first major touring push as a grown-up artist rather than a children's performer.
JoJo Siwa publicly came out as a member of the LGBTQ+ community in January 2021, making headlines across entertainment media. She has since spoken openly about her identity and has been one of the more visible LGBTQ+ figures in mainstream pop culture throughout the 2020s.
"Serendipity" is one of JoJo Siwa's recent music releases, notable because she promoted it with both a full official music video and a separate official trailer — suggesting a larger visual or cinematic component beyond a standard single. It is part of the ongoing adult pop era that has defined her mid-2020s output, continuing the creative direction she established with "Karma."
Yes, JoJo Siwa competed on Dancing with the Stars alongside professional partner Jenna Johnson, making history as part of the first same-sex pairing the show had featured. It was one of the most talked-about storylines of that season and added another high-profile chapter to her public persona outside of music.
"Bulletproof" is an official music video release from JoJo Siwa's current pop era, available on her YouTube channel. It sits alongside singles like "Guilty Pleasure," "Choose Ur Fighter," and "Serendipity" as part of the body of work she has been building since her public image reinvention, moving firmly into adult pop territory.
JoJo Siwa was born and raised in Omaha, Nebraska, before relocating to Los Angeles to pursue her entertainment career full-time. Despite her American roots, her YouTube audience has grown into a heavily international following, with strong viewership across the United States, India, Indonesia, and Latin America.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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