United States
Joe Rogan is a creator with a presence on Instagram (19,695,707 followers), YouTube (21,000,000 followers), based in United States.
Total Followers +0.3%
40.7M
Across Instagram, YouTube
Primary Platform
19.7M followers · 48% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $197K–$433K / IG post
TIME recognized Rogan on its 2026 creators list, noting JRE's run as the most popular podcast in the U.S. throughout 2025 and into Q1 2026, per Edison Research.
Speculation spread on social media that Rogan could replace Anderson Cooper on '60 Minutes'; CBS News publicly shot down the claim as false.
Forbes/Edison Research confirmed JRE's top spot for Q1 2026. Breakout episodes included Matt Damon & Ben Affleck in January, plus Theo Von discussing the Iran war, which drew over 3 million YouTube views.
The Joe Rogan Experience was Spotify's top global podcast for the sixth consecutive year, while also claiming the #1 spot on Apple and YouTube's 2025 lists — a cross-platform sweep Rogan had never achieved before.
Liver King was taken into custody in Austin after posting a series of threatening messages directed at Rogan on Instagram, according to ABC News and Fox News.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -9848 -0.1% | +0 +0.0% | +0 +0.0% | -9848 |
| Last 30 days | +24K +0.1% | +101K +0.5% | +0 +0.0% | +124K |
| Last 90 days | -202866 -1.0% | +101K +0.5% | +0 +0.0% | -102066 |
| Last 365 days | -202866 -1.0% | +101K +0.5% | +0 +0.0% | -102066 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| BetterHelp Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| ARMRA Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| DraftKings Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| ZipRecruiter Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| BlueChew Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
Joe Rogan is a creator with a presence on Instagram (19,695,707 followers), YouTube (21,000,000 followers), based in United States. Their content sits in the podcast & comedy space. Their Instagram bio reads: "Dragon Believer". The full audience and engagement breakdown is below.
Joe Rogan reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a podcast creator they map naturally to brands targeting that space. Demonstrated partners include BetterHelp and ARMRA. Engagement on Instagram runs around 1.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Joe Rogan's tier (Mega, 40.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Joe Rogan's exclusive deal with Spotify — reportedly one of the largest podcast contracts ever signed — came to an end in late 2024, after which the Joe Rogan Experience returned to YouTube and other platforms alongside Spotify. The exclusive had run since 2020 and pulled the JRE off YouTube entirely for several years, so the return to multi-platform distribution was a major moment for longtime fans who had moved away from Spotify.
Yes. In October 2024, Joe Rogan invited Donald Trump onto the Joe Rogan Experience for a multi-hour conversation and publicly endorsed him for president at the end of the episode. The episode drew tens of millions of views and was widely discussed as one of the most consequential media appearances of the entire 2024 campaign.
In early 2022, Neil Young gave Spotify an ultimatum: remove Joe Rogan's podcast or lose his music catalog, citing what he called the spread of COVID-19 vaccine misinformation on the JRE. Spotify chose to keep Rogan, Young pulled his music, and the standoff sparked a much larger public debate about platform responsibility for podcast content.
Yes, Joe Rogan has been a UFC color commentator since the late 1990s and continues to call fights. His recent social media posts reference events like UFC 329 and tag fellow commentators Daniel Cormier and Jon Anik, confirming he's still actively on the mic as of mid-2026.
Joe Rogan holds black belts in Brazilian jiu-jitsu, most notably under Eddie Bravo — founder of 10th Planet Jiu-Jitsu — and also under Jean Jacques Machado. BJJ is a central part of Rogan's daily life and comes up constantly on the podcast, particularly when guests include fighters or martial artists.
Rogan relocated from Los Angeles to Austin, Texas in 2020, publicly citing California's high state income taxes, pandemic-era restrictions, and a desire for what he described as more personal and professional freedom. The move became a high-profile example of a broader wave of entertainers and tech figures leaving California during that period.
As of mid-2026, confirmed sponsors on the JRE include DraftKings, BetterHelp, ZipRecruiter, ARMRA, and BlueChew. The lineup — spanning sports betting, mental health services, job recruitment, and men's health — reflects the show's predominantly male, working-age audience and Rogan's well-known practice of reading ad copy himself in his own voice rather than using pre-produced spots.
Eddie Bravo is the founder of 10th Planet Jiu-Jitsu and one of Rogan's closest longtime friends — Rogan earned his BJJ black belt directly under Bravo's system. Bravo is also known for holding unconventional views on topics like the flat earth theory, which has made his JRE appearances some of the most shared and meme-referenced episodes in the show's history.
The JRE has surpassed 2,500 episodes, with recent installments numbered in the mid-2500s as of mid-2026. The show launched around 2009, and Rogan has maintained a consistent publishing cadence ever since, giving it one of the largest back catalogs of any podcast in the format.
Yes, Joe Rogan hosted Fear Factor on NBC, a stunt-based reality competition where contestants completed dangerous or deliberately disgusting challenges for prize money. He fronted the original run from 2001 to 2006 and returned for a revival season in 2011–2012 before the show was cancelled a second time.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@joerogan · Instagram
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