United States
Joe Pompliano — known across platforms as Joe Pomp — has built a recognizable presence at the intersection of sports and business, translating the financial mechanics behind leagues, stadiums, and front-office decisions into digestible short-form content.
Total Followers -0.2%
187K
Across Instagram, TikTok
Primary Platform
121K followers · 65% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.4K–$6.1K / IG post
Pompliano teamed up with Yahoo to host a regular sports-business vodcast distributed via Yahoo Finance and Yahoo Sports, expanding his reach beyond owned channels.
The weekly sports-business podcast, active since 2021, crossed the 500-episode mark — a durability milestone for an independent creator-hosted show in a competitive niche.
Pompliano's Substack-based Huddle Up newsletter has grown to 125,000+ weekly subscribers, with his wider content operation surpassing 2 billion impressions and 25 million YouTube views.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -97 -0.1% | +0 +0.0% | +0 +0.0% | -97 |
| Last 30 days | -242 -0.2% | -92 -0.1% | +0 +0.0% | -334 |
| Last 90 days | +1K +0.9% | +99 +0.1% | +0 +0.0% | +1K |
| Last 365 days | +1K +0.9% | +99 +0.1% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Joe Pompliano — known across platforms as Joe Pomp — has built a recognizable presence at the intersection of sports and business, translating the financial mechanics behind leagues, stadiums, and front-office decisions into digestible short-form content. His approach leans analytical: rather than covering games, he covers the deals, the valuations, and the power structures underneath them — explaining, for instance, how a hedge-fund connection shaped a high-profile coaching hire or why FIFA's commercial calculus rarely aligns with fan interests. A three-times-weekly newsletter anchors his operation, giving him a direct-to-audience distribution channel that sits independent of any single platform and signals the media-company ambition behind the creator-first surface.
Joepompliano reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Apparel / Activewear, Sports Media, Ticketing / Live Events, a clear signal of fit for brands in those categories. Demonstrated partners include Rhoback and Tennis Channel. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Apparel / Activewear and related categories, Joepompliano offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Joepompliano's tier (Mid, 187K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Joe Pompliano runs a sports business newsletter that goes out three times a week, breaking down the financial and business forces behind major sports stories — stadium deals, ownership moves, league economics, and sponsor money. Sign-up links are promoted across his social media bios. It is one of the main products he directs his audience toward alongside his video content.
Yes — his TikTok bio advertises 20% off Rhoback gear, confirming an active partnership with the performance apparel brand. Rhoback specializes in athletic polos and activewear, making it a natural fit for a creator whose audience overlaps sports fans and business professionals.
TickPick is one of his named hashtag partners, and the collaboration fits naturally with his sports-focused audience. TickPick is a fee-free ticket marketplace, so the partnership makes sense for fans who want to attend the live events joepompliano covers.
Yes, joepompliano has a formal content partnership with the Tennis Channel, which he signals with the #tennischannelpartner hashtag. Tennis business and major tournament coverage appear alongside his broader sports and finance content.
Joepompliano highlighted the Cleveland Browns' plan to construct their new stadium almost entirely underground, describing the concept as 'insane.' He framed it through the lens of sports real estate and stadium economics, which is his signature approach to NFL stories.
Yes — joepompliano reported that Pochettino's appointment as USMNT head coach was heavily shaped by the influence of two hedge fund investors, rather than being a straightforward federation decision. Pulling back the curtain on who actually holds financial power behind major sports moves is a core part of his content style.
The 2026 FIFA World Cup is one of his most heavily hashtagged topics, and he has been posting regularly about the tournament's business, ticketing economics, and behind-the-scenes storylines. With the tournament hosted across the United States, Canada, and Mexico, it is a centerpiece of his sports-business coverage heading into and throughout the event.
Joepompliano focuses exclusively on the business side of sports — covering stadium financing, ownership dynamics, sponsor deals, and the financial decisions driving major leagues and events. He does not post traditional game recaps or score-based highlights, which is what distinguishes him from most sports creators.
Joe Pompliano posts across YouTube (his primary platform), Instagram, and TikTok, with a combined following approaching the low-to-mid six figures across all three. The large majority of his audience is based in the United States, with smaller but notable audiences in Canada, the UK, and Australia.
Joepompliano is based in the United States, and roughly three-quarters of his audience is also American. His content leans toward US sports business stories but regularly extends to global events like the FIFA World Cup and international tennis tournaments.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@joepompliano · Instagram
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