United States
Joe Pompliano is a U.S.-based sports business journalist and newsletter operator who has built a following around the financial and strategic forces that shape professional sports.
Total Followers -0.2%
187K
Across Instagram, TikTok
Primary Platform
YouTube
121K followers · 65% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.4K–$6.1K / IG post
Joe Pompliano expanded his media footprint by teaming up with Yahoo Finance to host the Yahoo Finance Sports Report, broadening his reach beyond his own channels and newsletter.
Pompliano's sports-business podcast, launched in 2021, reached the 500-episode milestone, covering topics from athlete investments to broadcasting rights deals.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -48 -0.0% | -79 -0.1% | +0 +0.0% | -127 |
| Last 30 days | -218 -0.2% | -191 -0.3% | +0 +0.0% | -409 |
| Last 90 days | +0 +0.0% | +205 +0.3% | +0 +0.0% | +205 |
| Last 365 days | +0 +0.0% | +205 +0.3% | +0 +0.0% | +205 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Rhoback Athletic apparel | Channel sponsor | TikTok | Long-term | — |
| TickPick Ticketing / live events | Channel sponsor | TikTok | Long-term | — |
| Tennis Channel Sports media | Long-term partnership | TikTok | Long-term | — |
Joe Pompliano is a U.S.-based sports business journalist and newsletter operator who has built a following around the financial and strategic forces that shape professional sports. Operating under the Joepompshow brand across Instagram and TikTok, he applies a business-reporter lens to mainstream sports stories — unpacking why FIFA makes the decisions it does, explaining the real estate and financing logic behind stadium projects like Cleveland's underground arena concept, or tracing the hedge fund connections behind a high-profile coaching hire. His content thrives in short-form video, translating dense sports-business reporting into digestible takes, and he anchors the brand with a three-times-weekly newsletter that converts casual viewers into regular readers.
His audience skews toward millennial and Gen Z adults in English-speaking markets, with the United States comprising the core of his reach. Engagement rates run comfortably above the category median, suggesting genuine interest in the niche rather than passive scrolling. A partnership with Rhoback, an athletic performance apparel brand, reflects his positioning at the crossroads of sports culture and business-minded content — a natural fit for activewear labels targeting educated sports fans. With World Cup 2026 content already prominent in his feed, Pompliano is well positioned to expand reach during the tournament cycle as brand interest in soccer's growing U.S. audience intensifies.
Joepompliano reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Athletic apparel, Ticketing / live events, Sports media, a clear signal of fit for brands in those categories. Demonstrated partners include Rhoback and TickPick. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Athletic apparel and related categories, Joepompliano offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Joepompliano's tier (Mid, 187K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Joe Pompliano runs a sports business newsletter that goes out three times a week, breaking down the financial and business forces behind major sports stories — stadium deals, ownership moves, league economics, and sponsor money. Sign-up links are promoted across his social media bios. It is one of the main products he directs his audience toward alongside his video content.
Yes — his TikTok bio advertises 20% off Rhoback gear, confirming an active partnership with the performance apparel brand. Rhoback specializes in athletic polos and activewear, making it a natural fit for a creator whose audience overlaps sports fans and business professionals.
TickPick is one of his named hashtag partners, and the collaboration fits naturally with his sports-focused audience. TickPick is a fee-free ticket marketplace, so the partnership makes sense for fans who want to attend the live events joepompliano covers.
Yes, joepompliano has a formal content partnership with the Tennis Channel, which he signals with the #tennischannelpartner hashtag. Tennis business and major tournament coverage appear alongside his broader sports and finance content.
Joepompliano highlighted the Cleveland Browns' plan to construct their new stadium almost entirely underground, describing the concept as 'insane.' He framed it through the lens of sports real estate and stadium economics, which is his signature approach to NFL stories.
Yes — joepompliano reported that Pochettino's appointment as USMNT head coach was heavily shaped by the influence of two hedge fund investors, rather than being a straightforward federation decision. Pulling back the curtain on who actually holds financial power behind major sports moves is a core part of his content style.
The 2026 FIFA World Cup is one of his most heavily hashtagged topics, and he has been posting regularly about the tournament's business, ticketing economics, and behind-the-scenes storylines. With the tournament hosted across the United States, Canada, and Mexico, it is a centerpiece of his sports-business coverage heading into and throughout the event.
Joepompliano focuses exclusively on the business side of sports — covering stadium financing, ownership dynamics, sponsor deals, and the financial decisions driving major leagues and events. He does not post traditional game recaps or score-based highlights, which is what distinguishes him from most sports creators.
Joe Pompliano posts across YouTube (his primary platform), Instagram, and TikTok, with a combined following approaching the low-to-mid six figures across all three. The large majority of his audience is based in the United States, with smaller but notable audiences in Canada, the UK, and Australia.
Joepompliano is based in the United States, and roughly three-quarters of his audience is also American. His content leans toward US sports business stories but regularly extends to global events like the FIFA World Cup and international tennis tournaments.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@joepompliano · YouTube
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