Joe Felz

Joe Felz is a U.S.-based personal finance and investing creator known primarily for his Instagram content. He simplifies budgeting, investing, and wealth-building topics for a Gen Z and younger Millennial audience. His combined following across Instagram and TikTok is approaching one million.

His Instagram handle is @joefelz. That account is his primary platform and hosts the majority of his total following. He also maintains a TikTok presence under the same handle.

As of mid-2026, Joe Felz has approximately 740K followers on Instagram and around 244K on TikTok, putting his combined total just under one million. His Instagram account is growing at a steady pace month over month.

Felz focuses on personal finance and investing education, covering topics such as budgeting, stock market basics, and wealth-building strategies. His content is delivered in short-form formats — reels and quick video explainers — designed to make financial concepts approachable. The accessible style is a key driver of his above-average engagement.

Felz posts an 8.4% engagement rate on Instagram and roughly 8.6% on TikTok. Both figures sit dramatically above the Finance category median of approximately 1.5%. That gap indicates an unusually active and responsive community relative to peers in the niche.

Felz's audience profile and niche make him a natural partner for fintech platforms, investing apps, and personal-finance tools. His content history aligns with banking and credit products as well. Specific campaign details are not publicly disclosed, but his category fit points consistently toward financial-services and wealth-management brands.

Joe Felz is based in the United States. The large majority of his audience is also U.S.-located, with additional reach across other English-speaking Western markets. His content is produced primarily in English.

His audience skews male and leans heavily toward Gen Z and younger Millennials, the demographic most actively seeking personal finance guidance. The community is concentrated in the U.S. but includes meaningful secondary audiences in other English-speaking Western markets. Full demographic breakdowns are available to CreatorDB subscribers.

Yes — his niche, audience age profile, and engagement levels make him a strong candidate for fintech and investing-platform campaigns. Younger male audiences in the U.S. are a primary target demographic for many fintech products, and Felz's engagement rate well above category baseline suggests his followers act on content. Adjacent verticals like insurance, credit, and wealth management are also reasonable fits.

At the Mid-tier level, the Finance category typically sees engagement rates around 1.5%; Felz's 8.4% places him well ahead of that baseline. That outperformance suggests a tightly knit community rather than a broad, passive following. For brands prioritising audience responsiveness over raw reach, that trade-off can be more valuable than a larger but less engaged creator.