United States
Joe Amabile is a US-based content creator and entrepreneur best known from his appearances on ABC's Bachelor franchise, where he earned the enduring nickname 'Grocery Store Joe' after his fan-favorite run on The Bachelorette and Bachelor in Paradise.
Total Followers -0.1%
960K
Across Instagram
Primary Platform
YouTube
960K followers · 100% of audience
Engagement
5.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $14K–$34K / IG post
Amabile publicly shared his diagnosis after doctors discovered a blueberry-sized lesion during an MRI. He documented the journey across social media leading up to the procedure.
On their 'Not Married to This' podcast, Joe shared that producers reached out about the Summer House spinoff before the couple ultimately passed.
The weekly pop culture and relationship podcast is distributed via SiriusXM and available on Apple Podcasts and Spotify, joining Ashley Iaconetti and other Bachelor Nation talent on the Unwell roster.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 959,834 | -576 | 5.8% | 1.4 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -480 -0.1% | +0 +0.0% | +0 +0.0% | -480 |
| Last 30 days | -576 -0.1% | +0 +0.0% | +0 +0.0% | -576 |
| Last 90 days | +41K +4.3% | +0 +0.0% | +0 +0.0% | +41K |
| Last 365 days | +41K +4.3% | +0 +0.0% | +0 +0.0% | +41K |
Daily follower snapshots from CreatorDB's longitudinal index.
Joe Amabile is a US-based content creator and entrepreneur best known from his appearances on ABC's Bachelor franchise, where he earned the enduring nickname 'Grocery Store Joe' after his fan-favorite run on The Bachelorette and Bachelor in Paradise. His family background in the grocery business — he operates stores in the Chicago area — gave rise to that nickname and explains the supermarket category that still follows his social profiles. Beyond reality television, he has built a persistent Instagram presence approaching one million followers, driven by personality-forward lifestyle content that trades on the warmth and relatability that first made him a standout among Bachelor Nation audiences.
His audience skews heavily female and concentrates in the 18–34 age bracket, a demographic profile entirely consistent with the Bachelor franchise's core viewership and the parasocial loyalty it tends to generate. He extends his brand into long-form audio through the 'Not Married to This' podcast, co-hosted with his partner, which deepens audience connection beyond the scroll. His engagement rate sits well above the category median, a signal that followers are genuinely invested rather than passively accumulated. With rate-card positioning in the upper mid-tier, Amabile is a practical fit for lifestyle, food, entertainment, and relationship-adjacent brands targeting millennial and Gen Z women — a commercially durable niche as long as reality television continues to mint loyal fandoms.
Joeamabile1 reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Joeamabile1 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Joeamabile1's tier (Mid, 960K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Joe Amabile earned the nickname Grocery Joe during his appearance on Becca Kufrin's season of The Bachelorette in 2018, a direct reference to the grocery store his family owns in the Chicago area. The name became one of the most recognized in Bachelor Nation and remains a core part of his brand and online identity to this day.
Grocery Joe appeared on Season 14 of The Bachelorette, which starred Becca Kufrin and aired in summer 2018. He was eliminated relatively early but resonated so strongly with fans that producers invited him straight into Bachelor in Paradise the same season.
Yes — Joe Amabile joined Bachelor in Paradise Season 5 in 2018 and quickly became one of the most beloved cast members of that run. He entered into a relationship with Kendall Long during the show, and the two continued dating after filming wrapped.
Yes, Joe Amabile and Kendall Long, who got together on Bachelor in Paradise, confirmed their split after dating for a couple of years following the show. Joe has since spoken openly about his relationship status, a theme that appears to carry into his podcast.
Yes — Joe Amabile competed on Dancing with the Stars Season 27 in fall 2018, riding the wave of Bachelor in Paradise fame into yet another reality TV appearance. That season became one of the most controversial in the show's history over its public vote outcome, though Grocery Joe remained a fan favorite throughout his time on it.
Not Married to This is a podcast that Joe Amabile hosts and promotes through his Instagram. The title leans into his well-known single status and Bachelor franchise history, fitting naturally with his candid, relatable content style and his audience of mostly millennial women.
The Amabile family grocery business in the Chicago area is the origin story behind the Grocery Joe nickname that made him a household name during his Bachelorette debut. While he has since expanded into full-time content creation and podcasting, the grocery store background remains a defining and frequently referenced part of his public identity.
As of his active social presence, Joe Amabile is not married — something he leans into openly, even naming his podcast Not Married to This. His personal life and relationship status have been a source of ongoing public curiosity since his Bachelor franchise days.
Joe Amabile is from the Chicago area, where his family operates the grocery store that inspired his famous nickname. His Midwest roots have been a consistent part of his down-to-earth, approachable persona across his Bachelor appearances and social content.
Joe Amabile has built an Instagram following approaching one million people, a substantial platform for a reality TV personality turned full-time creator and podcast host. His engagement rate runs well above the typical benchmark for accounts his size, reflecting a genuinely active and loyal fanbase rather than passive follower counts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@joeamabile1 · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.