Joeachilles1

As of his YouTube bio, joeachilles owns a 2019 BMW M2 Competition Manual built as a semi-track car, a 2025 BMW G99 M5 Touring, and a 2025 BMW F900 GS Adventure Bike for motorcycle content. His stated dream car is the Porsche 911 S/T in 992 generation — one of the most driver-focused Porsches in recent memory.

Yes — joeachilles has held a Michelin UK brand ambassador role continuously since 2022 and has extended it through at least 2026, making it one of the longest-running partnerships in UK automotive YouTube. The deal spans both his car and motorcycle content, which aligns well with Michelin's tyre range across vehicle types.

Yes, his bike content lives under a separate Instagram account and channel called @twowheelsachilles, kept distinct from his main car-focused output. This lets viewers follow whichever side of his content interests them without the two niches competing on the same feed.

Drive Torque is a podcast that joeachilles co-hosts, focused on cars and automotive culture. He promotes it through his Instagram bio alongside his main YouTube channel, making it part of a broader media presence that extends beyond video content.

Yes — one of his notable videos covers the G80 BMW M3 "marriage process," filmed on-site at BMW Group Plant Munich in Germany. Factory access at that level is relatively rare for independent creators and points to a close working relationship with BMW.

Joeachilles explicitly brands his content as "non clickbait YouTube videos", positioning himself against the sensationalist thumbnails and exaggerated titles common in automotive YouTube. His output leans toward in-depth reviews, real-world long-distance tests, and timed 0–60 runs rather than drama-driven formats.

GT85 is a widely used multi-purpose lubricant and penetrating spray, popular in the UK for both car and bike maintenance. Joeachilles became a GT85 brand ambassador in 2025, a natural fit given his content covers performance cars and motorcycles where detailing and maintenance regularly feature.

Joeachilles has listed the Porsche 911 S/T (992) as his dream car. The 911 S/T is a rare, lightweight, naturally aspirated variant of the 992 generation, regarded as one of the purest driver's Porsches built in years — very on-brand for a creator who centres his content on performance driving.

Alongside his long-running Michelin UK and GT85 ambassador roles, joeachilles has featured integrations with carVertical (vehicle history reports), Racebox (performance timing devices), Carly (BMW diagnostics app), Rimgard (alloy wheel protection), and regtransfers (private number plates). The sponsor mix is tightly matched to his performance car audience.

Joeachilles is based in the United Kingdom, though the majority of his YouTube audience actually comes from the United States, reflecting the global reach of English-language performance car content. His viewership skews heavily male and covers a wide age range from young enthusiasts through to more established drivers in their forties and beyond.