Brazil
João Kepler is a Brazilian entrepreneur, angel investor, author, and television presenter who has built one of the most recognizable personal brands in Brazil's startup and new-economy ecosystem.
Total Followers +0.4%
1.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
23K followers · 2% of audience
Engagement
7.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$35K / IG post
In a special centennial episode, Kepler was interviewed by SBT Brasil host Cesar Filho, reversing the usual dynamic to tell his own story from Belém to angel investing. The show launched in August 2023.
The edutainment podcast-talk show hybrid continues airing every Wednesday at 6:30 PM on SBT News YouTube, now well past its 125th episode with prominent Brazilian entrepreneurs as guests.
His LinkedIn and Medium profiles confirm he now hosts two programs, broadening his reach beyond the SBT News ecosystem into BMC News with a focus on intelligent capital and the future of business.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +751 +0.1% | +0 +0.0% | +751 |
| Last 30 days | +617 +2.7% | +5K +0.4% | +0 +0.0% | +5K |
| Last 90 days | +2K +7.1% | +28K +2.3% | +109 +0.1% | +30K |
| Last 365 days | +2K +7.1% | +28K +2.3% | +109 +0.1% | +30K |
Daily follower snapshots from CreatorDB's longitudinal index.
João Kepler is a Brazilian entrepreneur, angel investor, author, and television presenter who has built one of the most recognizable personal brands in Brazil's startup and new-economy ecosystem. He has published twelve books on entrepreneurship and business, with a combined circulation that reaches into the tens of millions of copies — a scale that established his credibility as an educator long before his digital footprint grew. His role as host of Programa Pivotando on SBT News extended that credibility into broadcast media, giving him a multiplatform presence that spans television, social, podcast, and the live conference circuit. He is also a founding or active figure behind several ventures, including Bossa Invest and Smeedu, making him a practitioner rather than a commentator.
Joaokepler reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 8.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in education and related categories, Joaokepler offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Joaokepler's tier (Macro, 1.5M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Programa PIVOTANDO is a television show hosted by João Kepler on SBT News, the cable news channel operated by Brazil's SBT broadcasting group. The show centers on entrepreneurship and the startup economy, which aligns directly with Kepler's identity as an angel investor and business educator. It makes him one of the few Brazilian digital creators with a regular prime slot on national TV.
According to his own Instagram bio, João Kepler has authored 12 books with over 13 million copies sold. That output puts him among the most widely read entrepreneurship writers in Brazil. His books consistently revolve around digital business, new economy thinking, and practical guidance for founders.
João Kepler produces content under the hashtag #pitchreact, where he reacts to and evaluates entrepreneur pitches in a format similar to a startup investor panel. It draws directly on his background as a practicing angel investor and resonates strongly with aspiring Brazilian founders who want an experienced perspective on their ideas. It is one of his most distinctive recurring content formats across platforms.
Yes — João Kepler explicitly identifies as an anjo-investidor (angel investor) across every one of his social profiles, and his Instagram bio lists multiple investment-related ventures he is involved with, including BossaInvest and EquityGroup.br. His content routinely covers venture capital mechanics, early-stage funding, and startup evaluation in the Brazilian market. He is one of the more visible angel investor personalities active in Brazilian creator media today.
BossaInvest (@bossainvest) is one of the investment ventures listed directly in João Kepler's Instagram bio, alongside EquityGroup.br and SMEEdu. Given his stated role as an angel investor focused on Brazil's new economy, BossaInvest sits within the broader ecosystem of business and investment organizations he has built around his personal brand. He references these ventures as part of his active professional identity, not just past affiliations.
SMEEdu (@smeedu) is one of the companies listed in João Kepler's Instagram bio alongside BossaInvest and EquityGroup.br. The name points toward an education-focused venture aimed at small and medium enterprises, which fits squarely with his role as an educator, speaker, and mentor to Brazilian entrepreneurs. It forms part of the multi-venture platform he has built around the entrepreneurship education space.
Pai de empreendedores translates literally as 'Father of entrepreneurs' and is part of João Kepler's official YouTube channel identity. He uses it to express his stated mission of mentoring, guiding, and elevating the mindset of Brazilian business owners and founders — positioning himself not merely as an investor or author, but as a formative figure in their entrepreneurial journey. It reflects the nurturing, educator-first angle he layers on top of his investor credentials.
Nova economia — Portuguese for 'new economy' — is João Kepler's shorthand for the digital-first, startup-driven business environment defined by venture capital, platform businesses, and technology entrepreneurship. He uses the concept as a framework throughout his content, books, and TV work to help Brazilian founders understand how modern markets differ from traditional ones. It is effectively the central organizing idea behind his entire brand.
João Kepler is active on Instagram, YouTube, and TikTok, with Instagram carrying his largest audience and highest engagement volume. His YouTube channel hosts longer-form entrepreneurship content and educational series, while TikTok carries shorter clips. Beyond social media, he also maintains a regular television presence through Programa PIVOTANDO on SBT News.
João Kepler is Brazilian, and the overwhelming majority of his audience is also based in Brazil. He creates all content in Portuguese and his focus on Brazilian startup culture, local investment ecosystems, and domestic media like SBT News keeps his brand firmly rooted in the Brazilian market. A small share of his audience comes from other Portuguese-speaking countries and the Brazilian diaspora abroad.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@joaokepler · YouTube
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