United States
Joanna Soh is a Malaysian fitness creator whose channel stands out in the crowded workout-video space largely because of her formal credentials.
Total Followers -0.0%
3.2M
Across YouTube, Instagram
Primary Platform
YouTube
3.1M followers · 96% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $2.4K–$5.9K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -130 -0.1% | +0 +0.0% | -130 |
| Last 90 days | +0 +0.0% | -391 -0.3% | +0 +0.0% | -391 |
| Last 365 days | +0 +0.0% | -391 -0.3% | +0 +0.0% | -391 |
Daily follower snapshots from CreatorDB's longitudinal index.
Joanna Soh is a Malaysian fitness creator whose channel stands out in the crowded workout-video space largely because of her formal credentials. A certified personal trainer through ACE and a Women's Fitness Specialist and Nutrition Coach through NASM, she spent over a decade building a multi-million subscriber YouTube presence around structured workout videos, nutritional guidance, and healthy eating content aimed at everyday women rather than advanced athletes. Her titles — beginner-friendly standing routines, targeted sculpting sessions, and total-body gym workouts — reflect a consistently accessible, instruction-led style. More recently, she completed a Master's degree in Mental Health and Psychological Medicine, deliberately widening her positioning from physical training into the broader mind-body wellness space, a shift visible in both her hashtag language and content framing.
Joanna Soh reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Activewear / Fashion, Health / Wellness, Health Tech / DNA Testing, a clear signal of fit for brands in those categories. Demonstrated partners include guardianmy and JSoh Active. Engagement on YouTube runs around 3.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Joanna Soh's tier (Macro, 3.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Joanna Soh holds a Personal Trainer certification from ACE (American Council on Exercise), a Nutrition Coach credential, and a Women's Fitness Specialist certification from NASM. She has been working professionally in the fitness industry for over a decade, which puts her among the more formally qualified fitness creators on the platform.
Joanna Soh earned a Master of Science in Mental Health and Psychological Medicine. She references this qualification directly in both her YouTube bio and Instagram profile, and it shapes the mind-body connection angle she brings to workout and wellness content beyond pure physical fitness.
Joanna Soh's YouTube channel has not had new uploads in several years as of mid-2026, despite having grown to over 3 million subscribers. She has shifted her active posting to Instagram, where she continues sharing workouts and fitness content on a regular basis, so her back catalog on YouTube still draws views without new uploads.
Yes, Joanna Soh is a Malaysian fitness creator who built one of the largest health and fitness YouTube channels to come out of Southeast Asia. Her sponsored partnership with Guardian Malaysia, one of the region's biggest pharmacy and health-beauty retail chains, reflects how strong her audience presence remains there.
JSOHActive is Joanna Soh's own fitness brand, which she promotes under the hashtag #jsohactive across her workout posts. It functions as the branded identity tied to her active lifestyle and fitness community rather than a generic channel label.
KOSO is a Japanese fermented plant-based drink marketed for gut health and cleansing. Joanna Soh has promoted it using hashtags like #kosodrink and #kosocleanse, fitting naturally alongside her certified nutrition coaching background and her focus on holistic, food-based wellness content.
Joanna Soh has used the #circledna hashtag in her posts, signaling a brand relationship with CircleDNA, a consumer DNA testing company that delivers health, fitness, and nutrition insights from genetic data. The partnership fits her credentialed nutrition and fitness background closely.
Yes, Joanna Soh created an active travel content series in New Zealand, tagging posts with #nzmustdo, #nzbucketlist, #myactivetravels, and the campaign tag #feel100innz. The content blended her fitness identity with destination travel, suggesting a New Zealand tourism partnership.
Joanna Soh regularly produces low-impact, standing-only workout videos designed specifically for beginners, people who are overweight, and seniors — a demographic most fitness creators ignore. Her videos tend to be short and targeted, covering areas like lower abs, arms, and full-body fat burning without requiring a gym.
Joanna Soh's YouTube channel has surpassed 3 million subscribers, placing her firmly in the Macro tier of fitness creators globally. That milestone took her about 10 years to reach, a journey she covered in a dedicated video titled "10 Years on YouTube!! Here's How I Started."
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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