Known online by her creator brand الجوهرة (Al-Jawahira, Arabic for 'The Jewel'), this Riyadh-based Saudi creator built a cross-platform audience across Instagram, TikTok, and YouTube through Arabic-language lifestyle vlogging rooted firmly in daily Saudi life.
Total Followers +0.7%
1.5M
Across Instagram, YouTube, TikTok
Primary Platform
221K followers · 15% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.4K–$11K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +155 +0.1% | +0 +0.0% | +1K +0.2% | +2K |
| Last 30 days | +3K +1.4% | +961 +0.2% | +7K +0.8% | +11K |
| Last 90 days | +12K +5.5% | +3K +0.7% | +612 +0.1% | +16K |
| Last 365 days | +12K +5.5% | +3K +0.7% | +612 +0.1% | +16K |
Daily follower snapshots from CreatorDB's longitudinal index.
Known online by her creator brand الجوهرة (Al-Jawahira, Arabic for 'The Jewel'), this Riyadh-based Saudi creator built a cross-platform audience across Instagram, TikTok, and YouTube through Arabic-language lifestyle vlogging rooted firmly in daily Saudi life. A law graduate by education, she pivoted toward content creation as her primary platform, documenting Riyadh's dining scene, personal milestones, room makeovers, and social moments with a candid, diary-style approach. Her content blend — food vlogs, trending audio clips, city guides, and intimate personal updates — keeps her output feeling accessible rather than produced, which is a deliberate part of her appeal.
Her audience skews young and overwhelmingly Saudi, reflecting the hyper-local nature of her content; the vast majority of her followers are based in the Kingdom, giving her strong regional relevance for brands targeting Saudi Gen Z and millennial consumers. Engagement rates running roughly double the category median signal a notably active community for a creator at her follower scale, and her TikTok channel — her largest and most active platform — continues to register steady growth. With YouTube uploads having slowed in recent months, her content strategy appears to be consolidating around short-form and Reels. For Saudi lifestyle, food, and consumer brands seeking authentic Arabic-language reach with a young Riyadh-centric audience, her positioning is well-defined and commercially actionable.
Jnjooh reaches an audience concentrated in SAU primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a vlog creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For SAU-focused brands in vlog and related categories, Jnjooh offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jnjooh's tier (Macro, 1.5M combined followers, SAU). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
الجوهرة فلوقر translates from Arabic as The Jewel Vlogger, and it is Jnjooh's established content brand rather than a legal name. She uses it consistently across her YouTube bio, TikTok bio, and her dedicated hashtag #الجوهره_فلوقر, making it the primary identity her audience searches for and recognises.
Yes — Jnjooh identifies herself as a law graduate directly in her Instagram bio with the graduation cap emoji. Despite completing her legal education, she built a full-time career as a vlogger and content creator in Riyadh rather than entering legal practice.
Shaden (@shadenbd) is Jnjooh's closest friend, described in one post as رفيقة القلب — her heart companion. Jnjooh shared highly personal and emotionally charged content centred on Shaden's wedding, which became one of the most prominent and widely-engaged storylines across her recent posts.
Jnjooh's Snapchat handle is jnjooh99, which she lists in both her Instagram and TikTok bios. It functions as one of her main direct-contact points alongside the Saudi phone number she publicly shares for brand collaboration enquiries.
On TikTok — her largest platform by audience size — Jnjooh focuses specifically on food vlogs (فلوقات اكل), reviewing restaurants and cafés around Riyadh. Her Instagram and YouTube content is broader, covering personal milestones, room reveals, travel moments, and location guides across the city.
Jnjooh's tagged brand content includes the Atoor Joy perfume label (عطورجوى) and the Qahwati coffee brand (قهوتى), alongside restaurant and dining promotions under the elite dining tag مطاعمنخبة. She has also created content around Riyadh seasonal events, including the Diriyah festival circuit.
Yes — Jnjooh posted a video joining the viral Small Cappuccino dance trend, tagging it under #ترند (trending) along with her wedding-season content. It reflected her habit of blending platform-wide audio and dance trends into her personal vlogging feed, which consistently drives strong engagement above the category average.
Jnjooh shared a room reveal post captioned اخيرا جهزت غرفتي الجديدة — 'I finally set up my new room' — showing the finished result of decorating her new space. Home and personal-space content sits alongside her restaurant reviews and life documentation as a recurring theme in her feed.
Jnjooh is based in Riyadh, and the city is central to her content identity — she regularly uses the hashtag #اماكن_الرياض (places in Riyadh) to point her audience toward spots she has visited or reviewed. The overwhelming majority of her following is Saudi-based, giving her content strong local relevance.
By raw audience size, TikTok is Jnjooh's largest platform — her following there is considerably larger than on Instagram or YouTube. Instagram, however, functions as her primary brand-partnership hub, running above the category engagement median and carrying the highest rate-card value for sponsored posts and Reels.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jnjooh · Instagram
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