South Korea
Park Jimin — known professionally as Jimin and on Instagram under the spare handle @j.m — is a South Korean singer, dancer, and member of the global K-pop group BTS, managed by HYBE's Big Hit Music.
Total Followers +0.4%
60.2M
Across Instagram, YouTube
Primary Platform
60M followers · 100% of audience
Engagement
13.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $480K–$1.1M / IG post
Jimin and BTS headlined the first-ever FIFA World Cup Final halftime show, delivering an 11-minute set including 'Dynamite' alongside Madonna, Shakira, and Justin Bieber.
As Dior's global ambassador, Jimin performed in multiple made-to-order looks across the Paris tour dates, turning the stage into a high-fashion moment covered by major style outlets.
The 85-date global tour kicked off in Goyang on April 9, following a Netflix comeback livestream that drew an estimated 18.4 million viewers worldwide.
The travel reality series premiered on Disney+ on December 3, 2025 — the duo's first major project after completing mandatory military service in June 2025.
The donation to the Jeonbuk Office of Education's Love Scholarship Foundation was made without ceremony at Jimin's request, continuing his long-running pattern of anonymous giving to education offices across South Korea.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +258K +0.4% | -1003 -0.4% | +0 +0.0% | +257K |
| Last 90 days | +1.3M +2.1% | -1003 -0.4% | +0 +0.0% | +1.3M |
| Last 365 days | +1.3M +2.1% | -1003 -0.4% | +0 +0.0% | +1.3M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Dior Fashion / Luxury | Brand ambassador | 2023–Long-term | — | |
| Calvin Klein Fashion / Apparel | Brand ambassador | 2023–Long-term | — |
Park Jimin — known professionally as Jimin and on Instagram under the spare handle @j.m — is a South Korean singer, dancer, and member of the global K-pop group BTS, managed by HYBE's Big Hit Music. A Busan native trained in contemporary dance, Jimin built a reputation within BTS for technically demanding choreography and a distinctly expressive performance style. His solo trajectory accelerated with the 2023 release of the album *FACE*, which produced 'Like Crazy' — a track that reached number one on the Billboard Hot 100, marking a milestone for a Korean male solo artist. His Instagram presence, running under his initials, reflects a deliberately understated personal brand: the bio reads simply 'NORMAL,' a studied contrast to the scale of the following it anchors.
Jimin's content leans into candid lifestyle glimpses — pool visits, choreography references, and campaign moments — punctuated by hashtags tied to his ongoing solo rollout under the #ThisIsJimin umbrella. His long-running role as a global ambassador for Dior is one of the more prominent luxury alignments in K-pop, with Dior seasonal campaigns appearing consistently across his top hashtags. Despite a fanbase typically associated with younger female demographics, platform data shows his Instagram audience skewing substantially male and concentrated in the 25–34 bracket, with the United States as the dominant market — a profile that makes him unusually cross-demographic for an idol act and positions him well for continued Western luxury and lifestyle brand partnerships as BTS members re-establish their individual commercial trajectories through 2026 and beyond.
j.M reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Fashion / Luxury, Fashion / Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Dior and Calvin Klein. Engagement on Instagram runs around 13.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in Fashion / Luxury and related categories, j.M offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @j.M's tier (Mega, 60.2M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, @j.m is the verified Instagram account of Park Jimin — Jimin — one of the seven members of South Korean K-pop group BTS. The account uses his signature campaign hashtag #ThisIsJimin and carries the characteristically understated one-word bio 'NORMAL.' With well over 50 million followers, it ranks among the most-followed accounts of any K-pop artist on the platform.
Jimin's full legal name is Park Jimin (박지민), with Park being his family name. Unlike several BTS bandmates who adopted distinct stage aliases, Jimin performs and brands himself under his actual given name. He was born in Busan, South Korea, before relocating to Seoul to train as a performer.
Yes, Jimin has an ongoing partnership with Dior, one of the world's most prominent luxury fashion houses. His Instagram posts consistently feature the #Dior hashtag alongside seasonal campaign tags like #DiorSummer, reflecting a multi-season ambassadorship. The deal places him among a very small group of K-pop artists to front a major European luxury brand at the global level.
Jimin's YouTube bio quotes a verse from the Quran — Surah Hud (11:81) — which translates as "Indeed, their appointment is the morning — is not the morning near?" The verse is widely understood as a message of patience and hope, with 'the morning' representing relief or a new dawn after hardship. Its appearance in his profile sparked considerable discussion among fans internationally given that Jimin is a South Korean artist.
Jimin's single-word Instagram bio — 'NORMAL' — is widely read as a wry, self-aware statement from one of the most-followed people on the entire platform. It fits a recurring theme in his public persona of presenting himself as an ordinary person despite his extraordinary global reach. Fans have debated whether it is a playful joke, a philosophical stance, or a nod to a specific creative concept.
#ThisIsJimin is Jimin's personal signature hashtag, used across virtually all of his Instagram content to brand his solo releases, updates, and creative projects under one unified identity. It emerged as part of a broader solo-career rollout separate from BTS group content. Several BTS members developed similar individual hashtags as they built parallel solo artist identities.
Jimin has shared multiple swimming-related posts on Instagram under the #swim hashtag, including pool footage and a choreography cover set to a swim theme. The posts suggest swimming is a genuine personal interest or part of his fitness routine, giving fans a candid glimpse of his lifestyle away from official schedules. The swimming content has stood out as some of his most casual and personal-feeling posts.
아리랑 (Arirang) is South Korea's most iconic traditional folk song — often described as an unofficial national anthem — and its appearance in Jimin's hashtags signals a connection to deep Korean cultural heritage. Jimin's use of the tag reflects his interest in bridging modern global pop stardom with traditional Korean cultural roots. The song has been performed worldwide as a symbol of Korean identity and has appeared in UNESCO's Intangible Cultural Heritage list.
Yes, Jimin has remained consistently active on his @j.m Instagram account through 2026, posting regularly with project-linked hashtags and maintaining his Dior ambassadorship. BTS members completed their mandatory South Korean military service on staggered schedules, allowing solo and group activities to resume as each member discharged. Jimin's ongoing social presence and active brand partnerships signal a full return to his solo career.
Jimin's @j.m account sits well above 50 million Instagram followers — firmly in the Mega tier — which already places him among a tiny group of K-pop artists globally. What makes his account especially notable is that his engagement rate runs dramatically above the category median, an extremely rare achievement at that follower scale where most mega-accounts see engagement decline sharply. It reflects an unusually loyal and active fanbase.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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