South Korea
JISOO is a creator with a presence on Instagram (80,110,588 followers), YouTube (8,950,000 followers), TikTok (13,100,000 followers), based in South Korea.
Total Followers +0.1%
102.2M
Across Instagram, YouTube, TikTok
Primary Platform
80.1M followers · 78% of audience
Engagement
6.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $641K–$1.4M / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -16022 -0.0% | +10K +0.1% | +0 +0.0% | -6177 |
| Last 30 days | +16K +0.0% | +40K +0.4% | +0 +0.0% | +56K |
| Last 90 days | -576796 -0.7% | +163K +1.8% | +0 +0.0% | -413906 |
| Last 365 days | -576796 -0.7% | +163K +1.8% | +0 +0.0% | -413906 |
Daily follower snapshots from CreatorDB's longitudinal index.
JISOO is a creator with a presence on Instagram (80,110,588 followers), YouTube (8,950,000 followers), TikTok (13,100,000 followers), based in South Korea. Their content sits in the k-pop & music space. Their Instagram bio reads: "JISOO is a South Korean superstar singer, actress, and international style icon who launched her career as part of global girl group, BLACKPINK - selling out stadiums, winning numerous awards, and captivating millions worldwide. Attracting ". The full audience and engagement breakdown is below.
JISOO reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 6.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in music and related categories, JISOO offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at JISOO's tier (Mega, 102.2M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, JISOO and ZAYN released a collaboration titled Eyes Closed, with an official music video promoted across her platforms. The pairing drew enormous attention given both artists carry massive global fanbases — ZAYN from his One Direction and solo career, and JISOO from BLACKPINK and her own accelerating solo trajectory.
JISOO's debut single album Me, released in 2023, was a landmark moment for K-pop solo debuts — her YouTube bio notes she made history with the release. The lead single 'Flower' topped major South Korean charts and helped her accumulate billions of streams globally in a very short window after launch.
Yes, JISOO serves as a global Dior ambassador, representing both the fashion house and Dior Beauty. She regularly promotes products including the Dior Forever foundation line on her Instagram, and the partnership is considered one of the most prominent luxury ambassador deals to emerge from the K-pop world.
JISOO starred as the female lead in the JTBC drama Snowdrop (2021–2022), opposite Jung Hae-in. The show attracted intense viewer interest driven by her BLACKPINK fame but also generated public controversy in South Korea over its handling of the historical backdrop surrounding the 1987 pro-democracy movement.
JISOO's real name is Kim Ji-soo (김지수). Unlike several of her BLACKPINK bandmates who perform under markedly different stage names, JISOO's artist name is drawn directly from her given name, making her one of the more straightforward cases of stage-name-to-real-name in the group.
JISOO has not left BLACKPINK — she remains a member of the group while running a parallel solo career. Following the members' contract renegotiations around 2023–2024, she continued releasing solo music independently while BLACKPINK's group activities are maintained as a separate ongoing entity.
earthquake is a solo release JISOO has been actively promoting, associated with a project she hashtagged as AMORTAGE across her social platforms. She rolled it out with dedicated Instagram posts and a direct 'link in bio' release strategy, and it generated strong engagement from her global fanbase of BLINKs.
Yes, JISOO has an active brand partnership with Cartier, promoting collections including the Panthère de Cartier and Clash de Cartier jewelry lines on her Instagram. Her posts for the brand consistently perform well above the category average in engagement, making her one of the most commercially valuable luxury jewelry faces on the platform.
Yes, JISOO is part of the Tommy Hilfiger brand family, participating in their global ambassador network which the brand internally tags as 'Tommy Family.' She has promoted Tommy Hilfiger content on Instagram, adding the label to an already extensive portfolio of major fashion and luxury partnerships.
Yes, JISOO participated in a Pokémon collaboration tied to the franchise's 30th anniversary, tagged under #pokemon30 in her social posts. The campaign recruited globally recognized entertainers to mark the milestone, and JISOO's involvement reflected both her broad demographic reach and the franchise's strategy of pairing with top-tier international cultural figures.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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