Singapore
Jimena Muchsel is a Singapore-based fitness creator with Singaporean-Austrian heritage — a dual identity she references openly and that contributes to her distinctly multicultural audience reach across Southeast Asia and English-speaking Western markets.
Total Followers +0.2%
479K
Across Instagram, TikTok
Primary Platform
338K followers · 71% of audience
Engagement
0.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.1K–$12K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +1K +0.3% | -197 -0.1% | +0 +0.0% | +851 |
| Last 90 days | +9K +2.8% | -704 -0.5% | +0 +0.0% | +9K |
| Last 365 days | +9K +2.8% | -704 -0.5% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| MyProtein SG Sports Nutrition / Supplements | Brand ambassador | Long-term | — | |
| GOrNation Calisthenics / Fitness Equipment | Brand ambassador | Long-term | — | |
| Calibaddies.sg Fitness Community / Brand | Founder / owned brand | Long-term | — |
Jimena Muchsel is a Singapore-based fitness creator with Singaporean-Austrian heritage — a dual identity she references openly and that contributes to her distinctly multicultural audience reach across Southeast Asia and English-speaking Western markets. Trained as a graphic designer by background, she pivoted her content focus toward calisthenics, travel, and food, building a cross-platform following across Instagram and TikTok. Her most defining move was founding Calibaddies SG, a women's calisthenics community in Singapore that extends her content into an actual on-the-ground fitness movement. Her TikTok presence, while smaller in raw numbers, delivers notably stronger engagement than her Instagram, suggesting her more dynamic, tutorial-style clips resonate tightly with an audience actively seeking skill instruction rather than passive inspiration.
Her brand partnerships are a reliable signal of her niche credibility: MyProtein Singapore covers mainstream sports nutrition, while GORation — a specialist calisthenics equipment and apparel brand with a dedicated following among serious practitioners — positions her firmly within performance-focused fitness rather than general lifestyle content. Discount code partnerships with both suggest an audience that converts. Her followers skew heavily female, predominantly in the 25–34 bracket, with strong concentration in Singapore and Malaysia — a tight, commercially valuable SEA core. The mix of calisthenics-specific sponsors, a proprietary community brand, and consistent dual-platform posting points to a creator building genuine category authority in women's functional fitness across Southeast Asia, with meaningful spillover into global English-speaking fitness audiences.
Jimenamuchsel reaches an audience concentrated in Singapore primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sports Nutrition / Supplements, Calisthenics / Fitness Equipment, Fitness Community / Brand, a clear signal of fit for brands in those categories. Demonstrated partners include MyProtein SG and GOrNation. Engagement on Instagram runs around 0.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Singapore-focused brands in Sports Nutrition / Supplements and related categories, Jimenamuchsel offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jimenamuchsel's tier (Mid, 479K combined followers, Singapore). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Calibaddies (listed on Instagram as @calibaddies.sg) is a Singapore-based calisthenics community that Jimenamuchsel founded. It focuses specifically on getting more women into calisthenics for strength, which mirrors the core mission she promotes across her own channels.
She is both — her Instagram bio displays the Singaporean 🇸🇬 and Austrian 🇦🇹 flags, indicating dual nationality. She is based in Singapore, but her Austrian heritage is a visible part of her identity online.
Yes — she uses the hashtag #mixedrace in her own content, which aligns with her Singaporean-Austrian background. It's a dimension of her identity she actively acknowledges rather than leaves implied.
Her MyProtein Singapore discount code is JIMENA, listed directly in her Instagram bio as part of her partnership with @myproteinsg. MyProtein is one of her two named sponsors on the platform.
Her Gornation discount code is JIMENA10, also listed in her Instagram bio alongside the MyProtein partnership. Gornation is a calisthenics equipment and apparel brand, which fits naturally with her training content.
Yes — handstands appear as a recurring and signature element of her calisthenics content, reflected by #handstand being one of her top hashtags. It's one of the more visually distinctive skills she showcases as part of her strength-focused posts.
Formula 1 content sits alongside her fitness posts, with hashtags including #f1, #maxverstappen, and #redbull appearing among her most-used tags. It suggests she covers race weekends or F1 lifestyle content — not uncommon for Singapore-based creators given the annual Singapore Grand Prix.
#sandarapark is one of her notable hashtags, suggesting she has created content referencing or featuring the K-pop star and former 2NE1 member who is well known across Southeast Asia. The exact nature of the post isn't detailed in available records, but the tag points to at least one crossover moment.
Her Instagram account is categorised under Graphic Designer, but in practice her content is almost entirely fitness, calisthenics, travel, and food. The graphic design label likely reflects a professional background or a secondary skill rather than her primary creative output.
Her audience is concentrated in Southeast Asia, with Singapore and Malaysia together making up the largest share, followed by a notable segment from the United States. Her content in English with a Singapore base gives her both a regional and some international reach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jimenamuchsel · Instagram
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