Singapore
Jia Xuan — the name behind the handle @jiaxuanwithnof — is a Singapore-based lifestyle and beauty creator whose TikTok presence spans dance, fashion, skincare, and the kind of candid daily-life content that resonates strongly with young urban audiences across Southeast Asia.
Total Followers -0.4%
191K
Across TikTok
Primary Platform
TikTok
191K followers · 100% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mid
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 190,800 | -706 | 5.1% | 4.2 | 2 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -95 -0.1% | +0 +0.0% | +0 +0.0% | -95 |
| Last 30 days | -706 -0.4% | +0 +0.0% | +0 +0.0% | -706 |
| Last 90 days | -1450 -0.8% | +0 +0.0% | +0 +0.0% | -1450 |
| Last 365 days | -1450 -0.8% | +0 +0.0% | +0 +0.0% | -1450 |
Daily follower snapshots from CreatorDB's longitudinal index.
Jia Xuan — the name behind the handle @jiaxuanwithnof — is a Singapore-based lifestyle and beauty creator whose TikTok presence spans dance, fashion, skincare, and the kind of candid daily-life content that resonates strongly with young urban audiences across Southeast Asia. Her content style reads as conversational and self-aware, mixing beauty appointments (hair salons, nail references, K-beauty brand events) with relatable caption humour and the occasional dance trend. References to Jung Sae Mool and participation in TikTok Club House Singapore point to genuine embeddedness in both the K-beauty and local creator community scenes, giving her content a culturally layered quality that sits comfortably between polished and personal.
Her audience skews young — with the 18–24 cohort as the dominant segment — and is concentrated in the Malay Archipelago corridor of Singapore, Malaysia, and Indonesia, making her a natural fit for brands targeting bilingual or English-first SEA consumers. An engagement rate well above the category median signals a genuinely interactive following rather than passive reach, which supports her positioning at the mid-tier but high-performance end of the Singapore creator market. Partnerships with Apple and KitKat suggest she is already attracting mainstream consumer brands, and as SEA's creator economy matures, her mix of beauty credibility, dance visibility, and locally grounded lifestyle content positions her well to expand into beauty and fashion brand deals across the region.
jiaxuanwithnof reaches an audience concentrated in Singapore primarily through TikTok, and is best activated via TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Singapore-focused brands in fashion and related categories, jiaxuanwithnof offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @jiaxuanwithnof's tier (Mid, 191K combined followers, Singapore). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Lee Jia Xuan, which is also embedded in her TikTok handle @jiaxuanwithnof. She is a Singaporean creator covering lifestyle, dance, beauty, and fashion content.
Yes, she regularly tags #tiktokclubhousesg and #tiktokclubhouse in her posts, indicating she is part of TikTok's official creator community program in Singapore. This connects her to other local creators and brand partnership pipelines in the region.
She has publicly recommended @nailsbyyixii, tagging the nail technician and noting that extensions come in at around $60. She was candid enough about the experience to half-jokingly ask followers not to fill every available slot.
She has posted from Chez Vous, one of Singapore's well-regarded upscale hair salons. Her hair and beauty content consistently attracts viewers from her core Singapore and Malaysia audience.
闪身步 (roughly 'sidestep' or 'dodge step') is a footwork-based dance move that spread widely across TikTok in Chinese-speaking and Southeast Asian communities. Jia Xuan has incorporated it into her dance posts as part of her broader mix of trending choreography.
Her posts include both #lilleague and #lilinsingapore, pointing to content around LIL League's Singapore stop. LIL League is a Japanese idol group under LAPONE Entertainment, and their Singapore appearance drew significant regional fan attention.
Her posts include the hashtags #kitkat and #haveabreak — the latter being Kit Kat's long-running campaign slogan — which signals branded content with the brand. This fits a broader pattern of her working with consumer lifestyle brands alongside her organic posts.
She posted about experiencing Jung Sae Mool (@JUNGS), the well-known Korean makeup artist's brand, describing the visit as a lot of fun. It aligns naturally with her consistent coverage of makeup, skincare, and beauty trends.
She is based in Singapore, and more than half her audience comes from Singapore, with Malaysia and Indonesia as the next largest groups. She also draws viewers from the United Kingdom and the Philippines, giving her a Southeast Asian regional reach with some international crossover.
Her TikTok engagement runs well above the category median, which is a strong signal for a Mid-tier creator competing in the crowded beauty and lifestyle space. That above-average audience interaction suggests her followers are genuinely reactive to her content rather than passive scrollers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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