United States
Jhanneu is a New York City–based content creator and podcast host whose brand centers on the intersection of feminine wellness, intentional living, and self-directed entrepreneurship.
Total Followers +0.6%
90K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
13K followers · 15% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.3K–$3.1K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +94 +0.1% | +0 +0.0% | +94 |
| Last 30 days | +0 +0.0% | +495 +0.8% | +0 +0.0% | +495 |
| Last 90 days | +101 +0.8% | +4K +5.6% | +0 +0.0% | +4K |
| Last 365 days | +101 +0.8% | +4K +5.6% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| NordVPN Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Airalo Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Marriott Bonvoy Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Dell Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Hotels.com Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
Jhanneu is a New York City–based content creator and podcast host whose brand centers on the intersection of feminine wellness, intentional living, and self-directed entrepreneurship. Her flagship project, the Soft CEO Diaries podcast, frames her core thesis: that building a business and a meaningful life doesn't require grinding at the expense of softness or personal standards. Across Instagram, TikTok, and YouTube, she covers conscious dating advice for women, mindful routines, sustainable lifestyle practices, and the mindset shifts behind building with intention. Her sustainability-focused hashtag strategy adds an eco-conscious dimension that broadens her content identity beyond the typical beauty-and-wellness lane.
Despite a micro-tier footprint, Jhanneu's YouTube engagement runs well above the category median, signaling an audience that actively connects with her framing rather than passively scrolling past it. Her sponsor mix — Marriott Bonvoy, Airalo, and Hotels.com alongside Dell and NordVPN — points toward a travel-adjacent, digitally mobile lifestyle positioning that complements the Soft CEO narrative of flexible, intentional work. This blend of wellness, entrepreneurship, and travel-friendly brand associations places her in an appealing lane for partnerships targeting professionally aspirational women. As the soft-living and feminine-energy content category continues to build momentum across platforms, her clearly defined voice and podcast infrastructure give her a durable positioning advantage.
Jhanneu reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a wellness creator they map naturally to brands targeting that space. Demonstrated partners include NordVPN and Airalo. Engagement on YouTube runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in wellness and related categories, Jhanneu offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jhanneu's tier (Micro, 90K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Soft CEO Diaries is Jhanneu's podcast built around soft living, feminine energy, wellness, and building a business with intention. Episodes cover everything from dating and confidence to daily routines and mindful living, all framed around creating a calm, aligned life on your own terms rather than grinding through one.
For Jhanneu, soft living is about intentionally designing a calm, values-driven life rather than chasing hustle culture. It shows up across her content as mindful routines, high personal standards, conscious consumption, and deliberate choices in relationships — essentially the opposite of constantly doing the most.
Jhanneu's dating content centers on high standards and not over-investing in someone who hasn't genuinely committed to you. Her recurring message is that a partner should be making your life meaningfully better — not adding strain — and she specifically calls out the pattern of women doing too much for men who haven't chosen them. She also talks about building security in dating through self-trust rather than performed indifference.
Yes — dating in your 30s is one of Jhanneu's explicit content angles, reflected in her recurring use of hashtags like #datinginyour30s and #datingtipsforwomen. Her perspective is that the calculus around relationships changes after your early 20s, and that standards and self-awareness should rise with age.
Sustainable living is a consistent thread in Jhanneu's content, particularly across her short-form videos. She regularly tags content with #sustainablelifestyle, #lowwaste, and #ecofriendlyliving, suggesting she covers practical, everyday approaches to more conscious consumption alongside her wellness and lifestyle topics.
Feminine energy is one of the core pillars Jhanneu builds her brand around, paired directly with her soft living philosophy. She frames it around the ability to receive, to move through life with grace rather than force, and to build confidence and relationships without abandoning softness — a recurring theme across her podcast and social content.
Entrepreneurship sits at the center of Jhanneu's identity — her podcast is literally called Soft CEO Diaries. Her take on business-building emphasizes intention over hustle, meaning she focuses on creating something sustainable that doesn't require sacrificing your well-being or personal values to grow.
Jhanneu has partnered with Marriott Bonvoy, Hotels.com, Airalo, Dell, and NordVPN on sponsored YouTube content. The mix of travel hospitality, international eSIM, and tech brands reflects both her NYC-based lifestyle content and a travel-adjacent side to her channel.
Jhanneu is based in New York City, which she references across her YouTube, Instagram, and TikTok bios. New York serves as both the cultural backdrop and daily context for her content on conscious living, modern dating, and personal wellness.
Jhanneu is active on YouTube, Instagram, and TikTok, with YouTube serving as her primary platform for longer-form podcast-style content and brand partnerships. Instagram is her most-followed platform and most frequently updated, while TikTok carries shorter wellness and dating content for a different discovery audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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