Malaysia
Jestinna is a Malaysia-based Chinese-language lifestyle creator whose audience is concentrated across the Chinese-speaking diaspora in Southeast Asia and beyond.
Total Followers +0.1%
1.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
183K followers · 11% of audience
Engagement
1.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$33K / IG post
The Mandarin single is listed as a 2026 release on Apple Music and Shazam, and is spotlighted in Jestinna's Instagram and TikTok bios as her latest music drop.
Released December 26, 2025 via XINAO Music, the Year of the Horse track continued the Kuan siblings' annual Chinese New Year music tradition and ranked as Jestinna's second-most streamed song on Spotify.
All three are Spotify-listed 2026 singles credited to Jestinna Kuan, Mskuan & Perry K, reinforcing The Kuan Family's annual festive content brand.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +478 +0.1% | +103 +0.0% | +581 |
| Last 30 days | +970 +0.5% | +1K +0.1% | +0 +0.0% | +2K |
| Last 90 days | +2K +1.1% | +24K +2.5% | +2K +0.4% | +28K |
| Last 365 days | +2K +1.1% | +24K +2.5% | +2K +0.4% | +28K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| CASETiFY Tech accessories | Sponsored content | 2024–2025 | — | |
| Laurier (Fresh Protection) Personal care / Feminine hygiene | Sponsored content | 2024–2025 | — | |
| Shopee Malaysia E-commerce | Sponsored content | Long-term | — | |
| Samsung (Galaxy Z Fold) Consumer electronics | Sponsored content | 2024–2025 | — | |
| Trip.com Travel / OTA | Sponsored content | 2025 | — | |
| Chubee.my Health / Beauty | Founder / owned brand | Long-term | — | |
| The Sis Club Community / Lifestyle | Founder / owned brand | Long-term | — |
Jestinna is a Malaysia-based Chinese-language lifestyle creator whose audience is concentrated across the Chinese-speaking diaspora in Southeast Asia and beyond. A trained pharmacist — a credential she foregrounds in her self-described "Pharmasis" identity — she built her following through couple and family-oriented content under The Kuan Family collective, mixing travel vlogs, daily lifestyle documentation, and entertainment in Mandarin. Her content is multi-platform in a meaningful sense: Instagram drives her largest reach and highest engagement, while TikTok and YouTube round out a presence that allows her to work different formats and audience behaviors simultaneously. She has also moved into entrepreneurship, co-founding the brand @chubee.my and the community platform @the.sisclub, and has recently extended into music with the Mandarin single 《合照》.
Her sponsor mix — Casetify, Samsung's Galaxy Z Fold line, Shopee Malaysia, Laurier feminine hygiene, and Trip.com — maps cleanly onto a predominantly female, digitally active audience with broad everyday consumer interests. The partnerships skew toward brands seeking Chinese-speaking Southeast Asian consumers specifically, which aligns with an audience base split primarily between Malaysia, Taiwan, Hong Kong, and Singapore. The pharmacist background, founder credentials, and emerging music career give her a multi-dimensional identity that is harder to replicate than a purely entertainment-focused channel, positioning her well for lifestyle, wellness, and consumer-tech campaigns targeting the Mandarin-speaking region.
Jestinna reaches an audience concentrated in Malaysia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Tech accessories, Personal care / Feminine hygiene, E-commerce, a clear signal of fit for brands in those categories. Demonstrated partners include CASETiFY and Laurier (Fresh Protection). Engagement on YouTube runs around 1.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Malaysia-focused brands in Tech accessories and related categories, Jestinna offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jestinna's tier (Macro, 1.7M combined followers, Malaysia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jestinna describes herself as "Your Pharmasis" — a playful blend of "pharmacist" and "sis" — complete with a pill emoji in her Instagram bio, pointing to a real pharmaceutical background or qualification. She has folded this credential into her personal brand identity rather than pursuing a traditional pharmacy career, pairing it with her work as a full-time creator and founder of multiple businesses.
Chubee (@chubee.my) is a brand that Jestinna founded and lists directly in her Instagram bio. It is one of at least two businesses she has built alongside her content creator career, showing she has moved beyond just sponsored posts into owning her own product or community ventures.
The Sis Club (@the.sisclub) is a second brand or community that Jestinna launched, also credited in her Instagram bio next to Chubee. Given that her audience skews predominantly female and her content covers lifestyle and entertainment, it appears aimed at building a sisterhood-style community around her following.
The Kuan Family (@thekuanfamily) is a family-and-couple creator group that Jestinna is part of and is co-managed by. She regularly uses the hashtag #thekuans in her posts, and her YouTube content includes couple and family-themed vlogs that fit the group's shared identity.
合照 (pronounced hé zhào) translates from Mandarin as "photo together" or "group photo," and Jestinna promoted it as a new release across both her Instagram and TikTok bios. The track marks a music chapter in her career that sits alongside her lifestyle and travel content, and she used hashtags like #洗脑music ("earworm music") to push it to her audience.
Yes — Jestinna has worked with Casetify as a brand partner, using the campaign hashtags #casetifypartner and #designedbyustestedbyyou in her posts. Casetify typically works with creators on co-designed phone case collections or ambassador-style campaigns, placing Jestinna among the brand's Southeast Asian creator roster.
Jestinna has documented multi-city journeys across mainland China, including a single trip that covered Guangzhou, Shanghai, and Chengdu. She also partners with Trip.com for hotel discovery and booking content, which ties directly into her travel vlog series.
Jestinna posts primarily in Mandarin Chinese, which reflects her Malaysian Chinese background and connects her to audiences across Malaysia, Taiwan, Hong Kong, and Singapore. This Mandarin-first approach gives her a cross-regional reach that goes well beyond Malaysia's borders.
Named partners in her content include Trip.com (travel booking), Laurier Fresh Protect (feminine care), Samsung Galaxy Z Fold (mobile tech), and Shopee Malaysia (e-commerce). The mix spans tech, travel, and everyday lifestyle products — matching the broad lifestyle angle of her vlogging content.
Jestinna is based in Malaysia and is active across YouTube, Instagram, and TikTok, with YouTube serving as her primary platform. Her largest audience segment is Malaysian, followed by strong communities in Taiwan and Hong Kong, which reflects her Mandarin-language content strategy.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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