Jessalyn (known online as Jessro_Se or jes.srose) is a Midwest-based lifestyle creator whose content centers on seasonal aesthetics, cozy everyday moments, and an unhurried, Pinterest-influenced visual sensibility.
Total Followers +5.9%
2K
Across Instagram
Primary Platform
2K followers · 100% of audience
Engagement
1.0%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $52–$147 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 2,099 | +123 | 1.0% | — | 18 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +19 +0.9% | +0 +0.0% | +0 +0.0% | +19 |
| Last 30 days | +123 +5.9% | +0 +0.0% | +0 +0.0% | +123 |
| Last 90 days | +360 +17.1% | +0 +0.0% | +0 +0.0% | +360 |
| Last 365 days | +360 +17.1% | +0 +0.0% | +0 +0.0% | +360 |
Daily follower snapshots from CreatorDB's longitudinal index.
Jessalyn (known online as Jessro_Se or jes.srose) is a Midwest-based lifestyle creator whose content centers on seasonal aesthetics, cozy everyday moments, and an unhurried, Pinterest-influenced visual sensibility. Her Instagram presence sits at the nano tier, but her TikTok account carries a notably larger following, suggesting Instagram functions more as a curated portfolio than her primary growth engine. The channel bio — 'living small through my biggest blessings' — signals a grounded, authenticity-first voice that leans into simple pleasures: fall coffee runs, seasonal fashion shifts, and quiet travel moments. Her hashtag mix, heavy on fall aesthetics and coffee shop imagery, places her squarely in the warm-toned, cottagecore-adjacent lifestyle lane that performs consistently well with younger female audiences.
Her audience skews young and predominantly American, with the 18–34 bracket making up the core of her followers and a roughly balanced gender split that edges slightly female. Engagement sits marginally below the category median, though a positive growth trend on Instagram over the past month indicates some upward momentum. At the nano level, her practical brand fit lies with small-batch or regional lifestyle products — seasonal candles, coffee subscriptions, autumn apparel, or boutique travel accessories — rather than mass-market campaigns. As she continues building cross-platform presence between Instagram and TikTok, her consistent aesthetic identity and relatable Midwest-mom voice position her as a micro-community builder, the kind of creator whose tight audience trust tends to convert well for the right niche brand partner.
Jessro_Se reaches its audience primarily through Instagram, and is best activated via Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 1.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in lifestyle and related categories, Jessro_Se offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jessro_Se's tier (Nano, 2K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jessro_Se's real first name is Jessalyn, visible in her publicly listed business email (jessalyn.rse@gmail.com) in her Instagram bio. The handle Jessro_Se appears to be a stylized blend of her first name and initials.
Yes — Jessro_Se links her TikTok account @jes.srose directly in her Instagram bio. Her TikTok actually has a larger audience than her Instagram, with over 15,000 followers, making it her bigger platform by reach.
Yes. She describes herself as a "Midwest mama" in her Instagram bio, and that identity shapes the warm, everyday tone of her content. Her posts lean into aesthetic lifestyle photography rather than traditional parenting advice, but motherhood is central to how she presents herself.
Jessro_Se is based in the Midwest, which she name-checks in her own bio as part of her identity. She hasn't pinned a specific state or city publicly, but the Midwest setting comes through in her cozy, small-town seasonal aesthetic.
Jessro_Se builds her feed around a Pinterest aesthetic — curated, warm, and seasonally driven. Her most-used hashtags include #pinterestaesthetic, #fallaesthetic, and #aesthetic, signaling a visual style heavy on cozy textures, golden tones, and lifestyle moments.
#psl (Pumpkin Spice Latte) is one of her top hashtags, sitting alongside #coffeeshop and #fallaesthetic. Autumn drinks and coffee culture are a recurring thread in her content, which fits squarely within her Midwest cozy aesthetic identity.
Fall is clearly a peak season for her content — she regularly uses #fallaesthetic, #fallvibes, #fallfashion, and #psl. Her autumn posts appear to blend cozy outfit looks, seasonal drinks, and warm-toned scenery, all shot through her signature Pinterest-inspired lens.
#coffeeshop is one of her most consistently used hashtags, making coffee shop visits a core content pillar. The coffee shop setting works as a natural extension of her broader aesthetic — warm lighting, seasonal drinks, and an unhurried, cozy atmosphere.
Yes — #travel appears among her top hashtags, suggesting she weaves travel moments into her lifestyle feed. Her travel content seems filtered through the same aesthetic, unhurried lens as the rest of her posts rather than being destination-guide or adventure-focused.
On both platforms her content centers on cozy Midwest lifestyle — seasonal fashion, coffee shops, travel, and Pinterest-aesthetic visuals — but her TikTok (@jes.srose) has built a notably larger audience than her Instagram. Her Instagram bio frames this as intentional cross-platform content, with the same aesthetic identity carried across both.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jessro_se · Instagram
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