United States
Jessica Haizman is a U.S.-based creator who has built her platform around what her community calls the crunchy-mom philosophy — a natural-minded, low-toxin approach to raising children.
Total Followers +0.2%
1.5M
Across Instagram, TikTok
Primary Platform
YouTube
272K followers · 18% of audience
Engagement
1.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.1K–$9.5K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.6% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +3K +1.2% | +0 +0.0% | +0 +0.0% | +3K |
| Last 90 days | +9K +3.4% | +0 +0.0% | +0 +0.0% | +9K |
| Last 365 days | +9K +3.4% | +0 +0.0% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
Jessica Haizman is a U.S.-based creator who has built her platform around what her community calls the crunchy-mom philosophy — a natural-minded, low-toxin approach to raising children. Operating primarily on TikTok with a multi-million following and a steadily growing Instagram presence, she positions herself less as a lifestyle influencer and more as a product researcher: testing clean swaps across pregnancy, newborn, and toddler stages so her audience doesn't have to. She supplements short-form video with downloadable guides and curated shopping resources, adding a transactional layer that moves her model meaningfully beyond passive entertainment.
Her audience is overwhelmingly female and clusters in the 25–44 age bracket — the demographic actively navigating pregnancy and early parenthood — with a strong U.S. base and meaningful reach into Canada, the United Kingdom, and Australia. That profile positions her well for clean beauty, organic baby product, and wellness-adjacent brands targeting health-conscious millennial mothers. TikTok is her highest-engagement surface, and her paid-guide model suggests an audience willing to act on her recommendations rather than simply watch — a meaningful signal for brands seeking conversion, not just awareness. As the clean-living parenting category moves further into the mainstream, her research-led credibility gives her durable positioning beyond individual trends.
Jessicahaizman reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a parenting creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows parenting content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in parenting and related categories, Jessicahaizman offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jessicahaizman's tier (Macro, 1.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Crunchy mom" is a term for parents who prioritize natural, low-toxin, and holistic choices over conventional mainstream products. Jessicahaizman fully embraces the identity, describing herself as a natural-minded mom friend who researches and tests products before recommending them — so her followers don't have to do that legwork themselves.
She focuses on what she calls "swaps for every stage of motherhood" — identifying conventional baby, personal care, and household products and suggesting cleaner or more natural alternatives. Her content spans the full arc of motherhood, from pregnancy prep through the toddler years, always filtered through a low-toxin lens.
Yes — both her TikTok and Instagram bios direct followers to a shop where she sells curated PDF guides alongside product recommendations. The guides are organized around different stages of motherhood, designed to help expecting and new moms quickly identify safer product alternatives without spending hours researching.
In a recent post, Jessicahaizman shared that her son had a vision problem the family had no idea about — he couldn't see clearly, yet showed no obvious signs like squinting that might have tipped them off. The post struck a nerve with her community, resonating with moms who have experienced similar moments of discovering a hidden health issue in a young child.
Baby registry content is a core pillar of her channel — she regularly uses hashtags like #babyregistry and #preparingforbaby and has built guides specifically for expecting moms. Her registry recommendations are rooted in her crunchy, natural-minded philosophy, helping first-time moms cut through the noise and avoid products she considers lower quality or higher in toxins.
She is active across TikTok, Instagram, and YouTube, with her largest documented social following on TikTok. Both her TikTok and Instagram bios point followers directly to her shop and guides, making them primary discovery platforms for her crunchy toddler mom content.
"Natural-minded" is the overarching philosophy Jessicahaizman applies to her parenting and purchasing decisions — prioritizing products and practices that minimize synthetic chemicals, unnecessary additives, and environmental toxins. It's the filter she uses when evaluating everything from baby gear and cleaning supplies to personal care products.
She covers the full spectrum, explicitly describing her content as swaps for every stage of motherhood. Her hashtags range from #newmom and #babyregistry to #toddlerlife and #toddlermom, signaling she's a resource for women from pregnancy all the way through the toddler phase — not just one narrow window.
Jessicahaizman is based in the United States, and the large majority of her audience is also American. Her content also draws a meaningful following from Canada, the United Kingdom, and Australia — countries where interest in natural and low-toxin parenting has grown significantly.
Jessicahaizman has built a combined following of over 1.5 million across platforms, placing her in the Macro tier of influencers. Her audience is overwhelmingly female and concentrated in the 25–44 age range — precisely the millennial and older-millennial mothers who make up the core crunchy mom community she speaks to.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jessicahaizman · YouTube
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