United States
Jessica Baum is a licensed mental health counselor (LMHC) based in the United States who has translated clinical expertise into a substantial educational presence on Instagram.
Total Followers +0.6%
110K
Across Instagram
Primary Platform
YouTube
110K followers · 100% of audience
Engagement
0.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.2K–$5.5K / IG post
Jessica Baum released 'SAFE: An Attachment-Informed Guide to Building More Secure Relationships' — a follow-up to her bestseller 'Anxiously Attached' — covering all four attachment styles and introducing her Wheel of Attachment model.
Therapy-focused publication Welldoing.org selected 'SAFE' as its October 2025 Book of the Month, describing it as a holistic guide to building lasting, secure relationships.
Baum joined the Practicing Love podcast to explore attachment theory, nervous system safety, and the science behind healing relational wounds — timed to the book's release cycle.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 109,599 | +680 | 0.9% | 2.6 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +44 +0.0% | +0 +0.0% | +0 +0.0% | +44 |
| Last 30 days | +680 +0.6% | +0 +0.0% | +0 +0.0% | +680 |
| Last 90 days | +3K +2.8% | +0 +0.0% | +0 +0.0% | +3K |
| Last 365 days | +3K +2.8% | +0 +0.0% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Jessica Baum is a licensed mental health counselor (LMHC) based in the United States who has translated clinical expertise into a substantial educational presence on Instagram. As founder of the Conscious Relationship Group, she works with individuals and couples, and that therapeutic grounding is central to her content identity. Her channel handle doubles as her professional credential, a deliberate choice that signals authority over relatability — she positions herself as a practitioner first, creator second. Her output orbits attachment theory, with a particular focus on anxious attachment, attachment styles, and the path toward secure relationships. She has extended that work into print with two books, Anxiously Attached and SAFE, which function both as standalone resources and as content pillars that sustain a consistent hashtag ecosystem across her posts.
Her audience skews notably young — the 18-to-34 bracket accounts for the majority of her following — and is evenly split across gender, a relatively unusual balance for mental health content that often trends female-dominant. Geographically, her reach is anchored in the United States but draws meaningful secondary audiences from the United Kingdom, India, and Brazil, suggesting the attachment-theory conversation resonates across cultural contexts. Engagement sits modestly below category median, which is common for educator-style accounts where content is saved and shared more than it is commented on. With no disclosed sponsor mix to analyze, her brand-fit signal comes from her professional positioning: she is naturally aligned with therapy platforms, self-help publishing, wellness apps, and relationship-focused subscription services. As the mental health creator space matures and platforms increasingly favor credentialed voices over general wellness influencers, her practitioner identity becomes a durable differentiator.
Jessicabaumlmhc reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Jessicabaumlmhc offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jessicabaumlmhc's tier (Mid, 110K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
LMHC stands for Licensed Mental Health Counselor, a state-recognized clinical credential in the United States. Jessica Baum includes it in her handle to make clear she is a credentialed psychotherapist, not simply a wellness coach or relationship influencer.
Anxiously Attached is one of Jessica Baum's published books exploring the anxious attachment style and how it drives patterns in romantic relationships. It connects directly to the core of her content, where she helps people identify anxious attachment behaviors and move toward more secure relationship dynamics.
SAFE is Jessica Baum's second published book, promoted consistently across her platforms through the hashtag #safebook. It sits within the same attachment-theory framework as Anxiously Attached, focusing on building secure and healthy relationship foundations.
The Conscious Relationship Group is an organization Jessica Baum founded as an extension of her clinical work, aimed at helping individuals and couples approach relationships with greater intention and psychological awareness. It reflects her focus on translating attachment science into practical therapeutic support beyond one-on-one sessions.
Jessica Baum is a licensed psychotherapist holding the LMHC credential, meaning she is clinically trained and state-licensed to provide mental health treatment in the United States. Her social media content is grounded in her clinical background, though it serves an educational purpose rather than replacing individual therapy.
According to her own bio, Jessica Baum works with both individuals and couples as a psychotherapist. Her content reflects this dual focus, covering topics like anxious attachment, secure attachment, and healthy relationship communication that apply equally to personal growth and partnership dynamics.
Jessica Baum centers her content primarily on anxious attachment and the journey toward secure attachment, which are the two styles most prominently featured in her hashtags and book titles. She covers the full attachment spectrum, including how different styles interact in romantic relationships, but anxious attachment is clearly the anchor of her brand.
Jessica Baum directs followers to purchase both books through a link in her Instagram bio, where she actively promotes ordering them. Both titles are available through major book retailers and are regularly highlighted in her posts using the hashtags #anxiouslyattached and #safebook.
Jessica Baum is based in the United States, where the largest share of her audience is also located. Her LMHC credential is a U.S.-specific licensure, and her practice through the Conscious Relationship Group operates domestically, though her content reaches a global audience including significant followings in the UK and India.
Jessica Baum's audience skews toward younger adults in the 18–34 age range, which tracks with the surge of interest in attachment theory among millennials and Gen Z navigating dating and long-term relationships. Her follower base is evenly split between men and women, suggesting her content on anxious attachment and secure relationships resonates broadly across genders.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jessicabaumlmhc · YouTube
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