United States
Jesse James West is a New Jersey-based fitness creator who built a multi-million subscriber YouTube following by fusing competitive bodybuilding culture…
Total Followers +1.4%
13.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
9.6M followers · 73% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $25K–$59K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +51K +0.5% | +5K +0.2% | +0 +0.0% | +55K |
| Last 30 days | +183K +1.9% | +2K +0.1% | +0 +0.0% | +186K |
| Last 90 days | +802K +8.4% | +16K +0.8% | +0 +0.0% | +818K |
| Last 365 days | +802K +8.4% | +16K +0.8% | +0 +0.0% | +818K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gymshark Limited Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| MacroFactor Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Ryse Supplements Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| David Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| OpusClip Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
Jesse James West is a New Jersey-based fitness creator who built a multi-million subscriber YouTube following by fusing competitive bodybuilding culture with high-concept challenge and vlog formats. His content sits at the intersection of genuine athletic pursuit and entertainment — a given week might feature a prep-series documenting his own physique transformation alongside a spectacle video like training alongside US Marines or spending 24 hours with Logan Paul. That blend is reflected in his hashtag patterns, which pull equally from serious bodybuilding references (Ronnie Coleman, Mr. Olympia, Jeremy Buendia) and broadly viral hooks. His "Stay Relentless" motto isn't just a sign-off; it anchors a paid coaching community, Team Relentless, which gives his brand a recurring-revenue layer beyond ad and sponsorship income.
His audience skews heavily male and young — the 18-to-34 bracket makes up the bulk of his viewership — with strong penetration in English-speaking markets across the US, UK, and Canada. That demographic profile makes him a natural fit for the sponsors currently on his roster: Gymshark for apparel, Ryse Supplements for performance nutrition, and MacroFactor for evidence-based diet tracking. The MacroFactor and David protein bar integrations in particular signal a positioning shift toward a more data-literate, physique-focused audience rather than casual gym-goers. His engagement running above the category median across YouTube and Instagram suggests an audience that is actively invested rather than passively subscribed. With his coaching community maturing and his sponsorship mix consolidating around premium fitness and nutrition brands, West is well-positioned to expand his influence beyond content into a functional fitness business brand.
Jesse James West is a natural fit for fitness apparel, sports nutrition, and health-tech brands targeting young adult males in English-speaking markets. His content blends bodybuilding culture, viral challenge formats, and celebrity collaborations—generating engagement meaningfully above the category median across YouTube, Instagram, and TikTok, with a near-daily upload cadence that sustains consistent audience attention. The audience skews heavily male and concentrates in the 18–34 bracket across the US and UK, high-intent demographics for supplement and performance-oriented brands. Confirmed deals with Gymshark, Ryse Supplements, MacroFactor, and David protein bars validate his established pull in both legacy fitness apparel and emerging nutrition challenger brands. Food-tech and male grooming categories represent logical adjacent expansion opportunities.
Benchmark estimates for a creator at Jesse James West's tier (Mega, 13.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Team Relentless is Jesse James West's fitness and nutrition coaching community, hosted on Skool and offered with a seven-day free trial. It is his main owned business, where he extends his 'Stay Relentless' brand philosophy into direct coaching for members working on training and diet.
Yes, Jesse James West made a YouTube video documenting 24 hours inside Logan Paul's daily routine, which he tagged with a price of around $145,000. The collaboration is a strong example of his content formula: pairing access to major celebrity figures with fitness and lifestyle storytelling.
Jesse James West trained at Diamond Gym, which he labeled the World's Most Dangerous Gym in a dedicated YouTube video. Filming workouts in extreme, unconventional, or high-stakes environments is a recurring part of his channel's identity.
Jesse James West documented a multi-episode competition prep journey in his Prep Series, covering the training, fat-loss, and nutrition phases leading toward a physique show. The series features content alongside figures like Jeremy Buendia, adding elite competitive credibility to the storyline.
Jesse James West's prep series content is closely linked to Jeremy Buendia, the four-time Classic Physique Mr. Olympia champion, referenced heavily across his hashtags and post content. Bringing in a titleholder of that caliber frames his competition prep as more than a casual transformation video.
Jesse James West's Gymshark discount code is JESSE10, which he promotes across YouTube and Instagram. Gymshark is one of his flagship partnerships, fitting naturally with his gym-focused audience that skews heavily male and between 18 and 34.
Jesse James West is sponsored by MacroFactor, a nutrition-tracking app, and promotes it with the code JESSE. Given that his content covers competition prep and fat loss in detail, a macro-tracking tool is a logical and well-integrated fit for his audience.
David is a protein bar brand that Jesse James West has featured in sponsored YouTube content. It sits alongside his other nutrition-focused partnerships — Ryse Supplements and MacroFactor — reflecting the high-protein, performance-oriented lifestyle his channel is built around.
Jesse James West challenged US Marines in a video centered around the World's Heaviest Mug, placing elite military fitness against his own gym-trained strength in a high-concept challenge format. This type of cross-community matchup — gym culture vs. real-world toughness — is a recurring theme in his content.
Jesse James West has surpassed nine and a half million subscribers on YouTube, placing him firmly in the Mega tier of fitness creators. His channel spans celebrity collabs, gym challenges, and multi-episode prep series, with engagement running above the category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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