United States
Jesse James West is a New Jersey-based fitness creator who built his multi-million subscriber YouTube channel around a blend of high-effort challenge content, celebrity access, and genuine training knowledge.
Total Followers +2.0%
13.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
9.7M followers · 73% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $26K–$60K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +30K +0.3% | +5K +0.2% | +0 +0.0% | +35K |
| Last 30 days | +246K +2.5% | +18K +0.8% | +0 +0.0% | +263K |
| Last 90 days | +895K +9.2% | +16K +0.7% | +0 +0.0% | +911K |
| Last 365 days | +895K +9.2% | +16K +0.7% | +0 +0.0% | +911K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ryse Supplements Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| MacroFactor Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Gymshark Limited Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| David Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| OpusClip Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Team Relentless Coaching Fitness / Coaching | Founder / owned brand | YouTube | Long-term | — |
Jesse James West is a New Jersey-based fitness creator who built his multi-million subscriber YouTube channel around a blend of high-effort challenge content, celebrity access, and genuine training knowledge. His signature format — visiting other creators or athletes in their homes, gyms, or daily routines — gave him crossover reach beyond the core fitness audience, with videos featuring figures like Logan Paul helping him scale past the traditional bodybuilding niche. Behind the entertainment framing is substantive fitness content: prep series documenting physique competition cycles, fat-loss programming, and collaborations with recognizable names from the Mr. Olympia world signal real credibility within competitive bodybuilding circles.
His audience is overwhelmingly young and male — the 18-to-34 bracket accounts for nearly three-quarters of his following — and is concentrated in the English-speaking markets of the US, UK, and Canada, making him a strong fit for supplement and apparel brands targeting that demographic. His sponsor roster reflects that positioning well: a long-running Gymshark apparel deal, Ryse Supplements, and the nutrition-tracking app MacroFactor together reinforce a serious-but-accessible fitness identity rather than a hardcore physique-only one. With his Team Relentless coaching program adding a recurring-revenue layer, West is consolidating from pure content creator into a fitness brand operator with durable monetization beyond sponsorship cycles.
Jesse James West sits squarely at the intersection of fitness and entertainment, making him a natural fit for sports nutrition, apparel, gym equipment, and health-tech brands, as well as lifestyle and consumer-tech sponsors willing to reach a young male fitness audience through high-production challenge and vlog formats. His content blends workout programming with celebrity access and trend-driven hooks, giving brands a vehicle that travels well beyond the core gym demographic. The audience is heavily concentrated in English-speaking markets — the United States leads by a wide margin, with the UK and Canada as secondary clusters — giving international sponsors a clean, premium-market footprint. Posting cadence is near-daily across YouTube, Instagram, and TikTok, and engagement sits meaningfully above the category median on all three platforms, suggesting an active rather than passive viewership. His sponsor roster confirms category alignment: Gymshark (apparel), Ryse Supplements and David (nutrition), and MacroFactor (nutrition-tracking software) are all documented integrations, demonstrating that blue-chip fitness brands already trust him as both a direct-response and brand-awareness vehicle. SaaS and productivity tools like OpusClip round out the portfolio, indicating meaningful cross-category versatility for non-endemic sponsors.
Benchmark estimates for a creator at Jesse James West's tier (Mega, 13.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Team Relentless is Jesse James West's fitness and nutrition coaching community, hosted on Skool and offered with a seven-day free trial. It is his main owned business, where he extends his 'Stay Relentless' brand philosophy into direct coaching for members working on training and diet.
Yes, Jesse James West made a YouTube video documenting 24 hours inside Logan Paul's daily routine, which he tagged with a price of around $145,000. The collaboration is a strong example of his content formula: pairing access to major celebrity figures with fitness and lifestyle storytelling.
Jesse James West trained at Diamond Gym, which he labeled the World's Most Dangerous Gym in a dedicated YouTube video. Filming workouts in extreme, unconventional, or high-stakes environments is a recurring part of his channel's identity.
Jesse James West documented a multi-episode competition prep journey in his Prep Series, covering the training, fat-loss, and nutrition phases leading toward a physique show. The series features content alongside figures like Jeremy Buendia, adding elite competitive credibility to the storyline.
Jesse James West's prep series content is closely linked to Jeremy Buendia, the four-time Classic Physique Mr. Olympia champion, referenced heavily across his hashtags and post content. Bringing in a titleholder of that caliber frames his competition prep as more than a casual transformation video.
Jesse James West's Gymshark discount code is JESSE10, which he promotes across YouTube and Instagram. Gymshark is one of his flagship partnerships, fitting naturally with his gym-focused audience that skews heavily male and between 18 and 34.
Jesse James West is sponsored by MacroFactor, a nutrition-tracking app, and promotes it with the code JESSE. Given that his content covers competition prep and fat loss in detail, a macro-tracking tool is a logical and well-integrated fit for his audience.
David is a protein bar brand that Jesse James West has featured in sponsored YouTube content. It sits alongside his other nutrition-focused partnerships — Ryse Supplements and MacroFactor — reflecting the high-protein, performance-oriented lifestyle his channel is built around.
Jesse James West challenged US Marines in a video centered around the World's Heaviest Mug, placing elite military fitness against his own gym-trained strength in a high-concept challenge format. This type of cross-community matchup — gym culture vs. real-world toughness — is a recurring theme in his content.
Jesse James West has surpassed nine and a half million subscribers on YouTube, placing him firmly in the Mega tier of fitness creators. His channel spans celebrity collabs, gym challenges, and multi-episode prep series, with engagement running above the category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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