Jessbeautician is a UK-leaning lifestyle creator whose handle tells a small origin story: a beauty-focused channel that gradually expanded into the broader ethical-living space.
Total Followers -0.1%
68K
Across YouTube, Instagram
Primary Platform
YouTube
53K followers · 78% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $381–$1.1K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -59 -0.4% | +0 +0.0% | -59 |
| Last 90 days | +0 +0.0% | -90 -0.6% | +0 +0.0% | -90 |
| Last 365 days | +0 +0.0% | -90 -0.6% | +0 +0.0% | -90 |
Daily follower snapshots from CreatorDB's longitudinal index.
Jessbeautician is a UK-leaning lifestyle creator whose handle tells a small origin story: a beauty-focused channel that gradually expanded into the broader ethical-living space. Built primarily on YouTube, the channel developed an audience around plant-based eating, cruelty-free beauty, and conscious travel — three pillars that overlap enough to retain a coherent identity without feeling scattered. The 'beautician' framing still anchors the brand in personal care, but the content has shifted decisively toward vegan food documentation, with recipe walkthroughs, ingredient-led cooking, and 'What I Eat in a Day' formats forming the core output.
On Instagram, Jessbeautician maintains a smaller but notably engaged following, with engagement rates comfortably above the category median — a typical signal of a tight, values-driven community rather than a broadly passive one. Partnerships with brands like Mr. Organic reflect a consistent positioning around certified and ethically sourced food products, which sits naturally alongside the cruelty-free beauty messaging. The audience skews evenly across gender, suggesting the vegan food angle draws as broadly as the beauty content once did. With micro-influencer rate positioning and a niche that continues to attract dedicated brand investment in plant-based and ethical consumer goods, the channel is well-suited for considered, values-aligned sponsorships over high-volume campaigns.
Jessbeautician reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Food & Organic Products, a clear signal of fit for brands in those categories. Demonstrated partners include Mr. Organic. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Food & Organic Products and related categories, Jessbeautician offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jessbeautician's tier (Micro, 68K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Yes, Jessbeautician has partnered with Mr. Organic, sharing recipes like her Herby Farinata through the brand. The collaboration is a natural fit given her focus on whole, organic, plant-based ingredients. Mr. Organic is one of the named brands she has featured across her content.
Farinata is an Italian chickpea-flour flatbread that is naturally vegan and gluten-free, making it a strong fit for Jessbeautician's plant-based audience. She shared a Herby Farinata recipe in partnership with Mr. Organic, highlighting how simple whole-food ingredients can make a satisfying meal. It reflects her broader approach of featuring nutritious dishes that don't rely on processed vegan alternatives.
Jessbeautician's What I Eat in a Day series is one of her signature formats on YouTube, walking viewers through real daily meals built around whole plant-based foods. Her posts feature approachable dishes like one-pan breakfast crumbles made with coconut oil and hearty tomato-based soups. The series is popular for being practical and replicable rather than elaborate or ingredient-heavy.
Yes, vegan travel is a core pillar of Jessbeautician's content alongside food and beauty — she regularly uses the #vegantravel hashtag. Her content covers how to maintain a plant-based and cruelty-free lifestyle while on the road. This makes her a useful resource for vegans looking for travel guidance beyond just finding restaurants.
Jessbeautician's Instagram bio explicitly lists cruelty-free beauty as a focus, and the brands and products she features align with that ethos. She sits at the intersection of veganism and ethical beauty, covering everything from skincare to hair care using animal-free and cruelty-free options. This makes her a trusted voice for audiences who want beauty recommendations that match their values.
Jessbeautician uses #climateandforest to signal that her plant-based content is connected to a wider environmental standpoint, not just a personal lifestyle choice. Vegan eating and low-impact travel naturally intersect with climate awareness, and these hashtags help her reach audiences interested in the environmental case for going plant-based. It suggests her content carries an advocacy layer beyond recipes and beauty tips.
Yes, Jessbeautician has shared content about improving hair health through plant-based nutrition. One post framed it as a journey to healthy hair powered by nutritious plant goodness, linking diet directly to hair condition. This fits her overall approach of showing that a vegan lifestyle benefits the whole body — including hair — from the inside out.
Jessbeautician posted a paid-partnership recipe for Grilled Peaches and Marinated Tomatoes on Whipped Butter Beans. The dish layers sweet charred peaches and tangy marinated tomatoes over a creamy blended white bean base — a high-protein, visually striking vegan plate. It is a strong example of her aesthetic approach to plant-based food, where nutritious meals are also made to look beautiful.
YouTube is Jessbeautician's primary platform, where she has grown an audience of over fifty thousand subscribers. Her Instagram account complements the channel with shorter recipe snippets, food photography, and brand collaboration posts like her Mr. Organic work. Longer-form content like her "What I Eat in a Day" vlogs tends to live on YouTube.
The handle Jessbeautician blends her first name, Jess, with the word beautician — reflecting that beauty was central to her creator identity from the start. While her content has evolved to lead with vegan food and travel, cruelty-free beauty remains an explicit part of her stated brand. The name has stayed as her recognizable handle across platforms even as her niche expanded.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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