United States
Jenny Reimold is a Franklin, Tennessee-based lifestyle creator whose content sits at the intersection of home decor, family life, and personal style.
Total Followers +0.4%
608K
Across Instagram, TikTok
Primary Platform
YouTube
454K followers · 75% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.8K–$16K / IG post
The platform's blog featured Reimold as an example of how she scaled from 4,000 followers to a seven-figure business, noting she earned $60K in two weeks from her first digital product.
Reimold announced an exclusive co-designed REEF sandal line — including a cushioned scalloped style — promoted across her TikTok and LTK storefronts.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +590 +0.1% | +0 +0.0% | +0 +0.0% | +590 |
| Last 30 days | +2K +0.5% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +8K +1.8% | -108 -0.1% | +0 +0.0% | +8K |
| Last 365 days | +8K +1.8% | -108 -0.1% | +0 +0.0% | +8K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| HomeGoods Home & Lifestyle | Brand ambassador | Long-term | — | |
| HGTV Media / Home | Long-term partnership | Long-term | — | |
| Target Retail | Sponsored content | Long-term | — | |
| Wayfair Home & Lifestyle | Sponsored content | Long-term | — | |
| Anthropologie Fashion / Retail | Sponsored content | Long-term | — | |
| Exmark Outdoor / Lawn Equipment | Sponsored content | Long-term | — |
Jenny Reimold is a Franklin, Tennessee-based lifestyle creator whose content sits at the intersection of home decor, family life, and personal style. A former publicist by trade, she brings a polished, media-savvy sensibility to her work across Instagram and TikTok, where she documents the rhythms of raising a family of seven — including children brought home through adoption, a cause she advocates for openly. Her HGTV contributor role and designation as a HomeGoods style spokesperson reflect how deliberately her personal brand has been built around attainable, warm-toned home aesthetics and the practical realities of a large, busy household. That PR background is evident in how cleanly her content integrates brand deals without sacrificing the approachable, aspirational tone her audience returns for.
Her audience skews heavily female and clusters in the 25–44 age range — exactly the demographic that home retailers and family-adjacent brands most actively pursue. Partnerships with Wayfair, Target, and Anthropologie signal a positioning squarely in the mid-to-premium lifestyle tier: brands that want suburban, home-owning mothers who shop with intention. With engagement tracking at category median on Instagram and a secondary TikTok presence still finding its footing, her growth is measured rather than explosive, but her niche is durable. As home improvement and family lifestyle content continues to perform well in brand-direct deals, Reimold's combination of editorial credibility through HGTV and organic relatability as a large-family mom keeps her well-positioned for sustained partnerships in home, parenting, and seasonal retail categories.
Jennyreimold reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home & Lifestyle, Media / Home, Retail, a clear signal of fit for brands in those categories. Demonstrated partners include HomeGoods and HGTV. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home & Lifestyle and related categories, Jennyreimold offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jennyreimold's tier (Mid, 608K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Jenny Reimold is a mother of seven children and her large family is central to her entire content identity. From back-to-school hauls to home organization projects, much of what she posts is shaped by the reality of raising a big family in Franklin, Tennessee.
Jenny Reimold prominently lists adoption advocate in her social media bios, which strongly suggests adoption is part of her own family's story rather than just a cause she supports from the outside. She uses her platform to bring visibility to adoption, though the personal details she shares are woven into her broader family content over time.
Jenny Reimold's relationship with HGTV is as a contributor and writer for the network, rather than an on-screen television host. The partnership is a natural extension of her home décor and interior styling content, which runs throughout her social channels.
Jenny Reimold serves as a HomeGoods Spokesperson, making it one of her most prominent and ongoing brand relationships. The role fits seamlessly with her consistent focus on affordable home décor, seasonal styling, and making a large family home feel curated.
Before building her social media presence, Jenny Reimold worked as a publicist, giving her a professional communications background that few lifestyle creators share. That background is visible in her polished approach to brand partnerships and how she presents sponsored content.
Yes, Jenny Reimold is a Wayfair Partner and regularly features home furnishing finds and room transformations through that collaboration. Wayfair sits alongside HomeGoods and Target as one of the named retail brands she works with most visibly.
Jenny Reimold is a Target partner and frequently creates sponsored and affiliate content around Target finds, particularly during seasonal moments like back-to-school and homecoming. Her content often blends Target style picks with her everyday mom-of-seven perspective.
Jenny Reimold calls herself a Huskies Baseball Mom in her bios, referring to the youth or school baseball program that one or more of her children are part of. Youth sports and game-day life show up alongside her home and style content, adding an unfiltered, everyday-family layer to her channel.
Jenny Reimold is based in Franklin, Tennessee, a suburb just south of Nashville that has become a well-known hub for family and lifestyle creators. Her home regularly serves as the backdrop for her décor and family content.
Jenny Reimold is active on YouTube, Instagram, and TikTok, with YouTube listed as her primary platform and Instagram carrying her largest documented following. Her content spans home décor, family life, mom style, and brand partnerships with retailers like HomeGoods, Wayfair, and Target.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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