South Korea
JENNIE is a creator with a presence on Instagram (89,300,587 followers), YouTube (18,000,000 followers), TikTok (21,800,000 followers), based in South Korea.
Total Followers +0.4%
129.1M
Across Instagram, YouTube, TikTok
Primary Platform
89.3M followers · 69% of audience
Engagement
6.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $714K–$1.6M / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +89K +0.1% | +101K +0.6% | +0 +0.0% | +190K |
| Last 30 days | +223K +0.3% | +304K +1.7% | +0 +0.0% | +527K |
| Last 90 days | +0 +0.0% | +621K +3.5% | +0 +0.0% | +621K |
| Last 365 days | +0 +0.0% | +621K +3.5% | +0 +0.0% | +621K |
Daily follower snapshots from CreatorDB's longitudinal index.
JENNIE is a creator with a presence on Instagram (89,300,587 followers), YouTube (18,000,000 followers), TikTok (21,800,000 followers), based in South Korea. Their content sits in the music & pop culture space. Their Instagram bio reads: "@lesyeuxdenini". The full audience and engagement breakdown is below.
JENNIE reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 6.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in music and related categories, JENNIE offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at JENNIE's tier (Mega, 129.1M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
JENNIE's real name is Jennie Kim — written Kim Jennie (김제니) in Korean order. She uses the single-name stage name JENNIE professionally across all her music and brand work. She was born on January 16, 1996, in Seoul, South Korea.
JENNIE remains one of BLACKPINK's four members alongside Lisa, Rosé, and Jisoo, but she has been heavily focused on solo work since the group's YG Entertainment contracts expired in 2023. Her Ruby album era and the Road to Ruby concert series are her solo ventures, running independently of any group schedule.
Ruby is JENNIE's debut solo studio album, the centerpiece of her biggest solo push to date. The album spawned the single LIKE JENNIE and was supported by the Road to Ruby concert series, with Road to Ruby II following as a second run — both referenced directly in her own social posts.
Yes, JENNIE appeared in The Idol, the 2023 HBO drama series co-created by The Weeknd and Sam Levinson, which starred Lily-Rose Depp and Abel Tesfaye. Her role introduced her to a wider Western entertainment audience beyond the K-pop sphere and marked an early step in her global crossover push.
JENNIE has served as a global ambassador for Calvin Klein, one of her most prominent Western fashion partnerships. The relationship shows up consistently in her own content — she has tagged #calvinklein across posts spanning multiple campaign cycles — and is part of CK's broader strategy to connect with K-pop's global cultural pull.
Yes, JENNIE performed You & Me at Coachella, and the festival version became one of her most-streamed standalone solo moments. The track and the Coachella appearance are called out repeatedly in her hashtag history, making the festival a landmark chapter in her solo story.
JENNIE links @lesyeuxdenini directly in her main Instagram bio. The name is French for "Nini's eyes" — Nini being a personal nickname for JENNIE — and the account functions as a more intimate or artistic outlet separate from her primary @jennierubyjane profile.
JENNIE's own posts referenced prepping for Gov Ball, confirming she performed at the Governors Ball Music Festival in New York. The appearance fits her pattern of high-profile Western festival bookings that have been a defining thread of her Ruby solo era.
JENNIE turned 30 on January 16, 2026 — she marked it herself with a post captioned "thirtyyyyyy." She was born January 16, 1996, in Seoul, South Korea, making her one of the younger members of BLACKPINK when the group originally debuted.
JENNIE's combined following runs well past 120 million across Instagram, TikTok, and YouTube, placing her among the most-followed individual K-pop artists anywhere online. What makes the numbers particularly striking is her engagement rate, which runs several times above the benchmark typical for creators at her scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jennierubyjane · Instagram
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