Last updated just now · Jul 31, 2026, 9:05 PM
Music & Pop Culture South Korea

JENNIE

Full Creator Stats Live · Updated 2026-07-31

JENNIE is a creator with a presence on Instagram (89,300,587 followers), YouTube (18,000,000 followers), TikTok (21,800,000 followers), based in South Korea.

NicheMusic & Pop Culture TierMega Engagement6.7%

Total Followers +0.4%

129.1M

Across Instagram, YouTube, TikTok

Primary Platform

Instagram

89.3M followers · 69% of audience

Engagement

6.7%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $714K–$1.6M / IG post

Quick facts
  • 129.1M combined followers across 3 platforms.
  • Mega creator tier — South Korea.
  • 6.7% headline engagement.
  • Active since .
  • Niche: All, Entertainment, Music.
  • Posts in English.

Performance Across Platforms

Updated 2026-07-31
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 89,300,587 +223K 6.7% 2.8 today
YouTube 18,000,000 +304K 8.0% 2.1 7 days ago
TikTok 21,800,000 +0 16.9% 1.9 2 days ago

Growth Trend

Last 365 days
WindowInstagramYouTubeTikTokCombined
Last 7 days +89K +0.1% +101K +0.6% +0 +0.0% +190K
Last 30 days +223K +0.3% +304K +1.7% +0 +0.0% +527K
Last 90 days +0 +0.0% +621K +3.5% +0 +0.0% +621K
Last 365 days +0 +0.0% +621K +3.5% +0 +0.0% +621K

Audience Demographics

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6.8M29.7M52.6M75.5M98.4M Aug 1Oct 31Jan 30May 1Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About JENNIE

JENNIE is a creator with a presence on Instagram (89,300,587 followers), YouTube (18,000,000 followers), TikTok (21,800,000 followers), based in South Korea. Their content sits in the music & pop culture space. Their Instagram bio reads: "@lesyeuxdenini". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

JENNIE reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 6.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in music and related categories, JENNIE offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at JENNIE's tier (Mega, 129.1M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.

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Benchmark rates per post, Reel, video and integration — across every platform.

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Frequently Asked Questions

What is JENNIE's real name?

JENNIE's real name is Jennie Kim — written Kim Jennie (김제니) in Korean order. She uses the single-name stage name JENNIE professionally across all her music and brand work. She was born on January 16, 1996, in Seoul, South Korea.

Is JENNIE still in BLACKPINK or has she gone fully solo?

JENNIE remains one of BLACKPINK's four members alongside Lisa, Rosé, and Jisoo, but she has been heavily focused on solo work since the group's YG Entertainment contracts expired in 2023. Her Ruby album era and the Road to Ruby concert series are her solo ventures, running independently of any group schedule.

What is JENNIE's Ruby album?

Ruby is JENNIE's debut solo studio album, the centerpiece of her biggest solo push to date. The album spawned the single LIKE JENNIE and was supported by the Road to Ruby concert series, with Road to Ruby II following as a second run — both referenced directly in her own social posts.

Was JENNIE in The Idol on HBO?

Yes, JENNIE appeared in The Idol, the 2023 HBO drama series co-created by The Weeknd and Sam Levinson, which starred Lily-Rose Depp and Abel Tesfaye. Her role introduced her to a wider Western entertainment audience beyond the K-pop sphere and marked an early step in her global crossover push.

What is JENNIE's deal with Calvin Klein?

JENNIE has served as a global ambassador for Calvin Klein, one of her most prominent Western fashion partnerships. The relationship shows up consistently in her own content — she has tagged #calvinklein across posts spanning multiple campaign cycles — and is part of CK's broader strategy to connect with K-pop's global cultural pull.

Did JENNIE perform 'You & Me' at Coachella?

Yes, JENNIE performed You & Me at Coachella, and the festival version became one of her most-streamed standalone solo moments. The track and the Coachella appearance are called out repeatedly in her hashtag history, making the festival a landmark chapter in her solo story.

What is @lesyeuxdenini — JENNIE's second Instagram account?

JENNIE links @lesyeuxdenini directly in her main Instagram bio. The name is French for "Nini's eyes" — Nini being a personal nickname for JENNIE — and the account functions as a more intimate or artistic outlet separate from her primary @jennierubyjane profile.

Did JENNIE perform at Governors Ball?

JENNIE's own posts referenced prepping for Gov Ball, confirming she performed at the Governors Ball Music Festival in New York. The appearance fits her pattern of high-profile Western festival bookings that have been a defining thread of her Ruby solo era.

How old is JENNIE and when did she turn 30?

JENNIE turned 30 on January 16, 2026 — she marked it herself with a post captioned "thirtyyyyyy." She was born January 16, 1996, in Seoul, South Korea, making her one of the younger members of BLACKPINK when the group originally debuted.

How many followers does JENNIE have across all her social media?

JENNIE's combined following runs well past 120 million across Instagram, TikTok, and YouTube, placing her among the most-followed individual K-pop artists anywhere online. What makes the numbers particularly striking is her engagement rate, which runs several times above the benchmark typical for creators at her scale.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 31, 2026, 9:05 PM · Slug: jennie

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