United States
Jenna Waller is a Dallas Cowboys Cheerleader and Oklahoma University alumna based between California and Texas, who has built a personal-brand platform around her life as a member of one of professional sports' most recognized cheer organizations.
Total Followers +0.0%
121K
Across Instagram, TikTok
Primary Platform
YouTube
63K followers · 52% of audience
Engagement
11.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.3K–$3.1K / IG post
After making the squad as a 2025 rookie, Waller earned Rookie of the Year honors, capping a high-profile comeback arc that played out publicly across two Netflix seasons.
In Season 3 of the Netflix docuseries, Waller candidly revealed she struggled with body image and eating disorder pressures during her 2024 tryout, saying she was ultimately grateful she was cut that year due to where she was with her health.
After being the final cut in Season 2 of 'America's Sweethearts,' Waller spoke with TODAY about a year of intense retraining and the emotional moment she earned her spot on the 2025-2026 DCC roster.
Sports Illustrated and People both covered her inclusion on the squad, framing her as a fan-favorite 'comeback girl' following her high-profile cut on the Netflix docuseries.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +844 +1.3% | +0 +0.0% | +0 +0.0% | +844 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Jenna Waller is a Dallas Cowboys Cheerleader and Oklahoma University alumna based between California and Texas, who has built a personal-brand platform around her life as a member of one of professional sports' most recognized cheer organizations. Her content blends behind-the-scenes DCC moments, game-day culture, and the kind of candid, conversational storytelling — Twilight character debates, teammate callouts, comeback celebrations — that sits closer to a diary than a highlight reel. The 2024 Netflix docuseries centered on the Dallas Cowboys Cheerleaders brought renewed mainstream attention to the squad, and creators like Waller who were already building authentic followings around DCC life were well-positioned to absorb that interest.
What distinguishes Waller's profile in a crowded sports-adjacent creator space is an engagement rate that runs several times the category median, a signal that her audience — split evenly between men and women — is genuinely invested rather than passively accumulated. Her partnership with Lucchese, the Texas heritage boot brand, is a textbook brand-fit placement: rooted in the same cultural geography as the Cowboys franchise and appealing to exactly the country-meets-glamour aesthetic her audience follows her for. With consistent posting cadence and a niche that intersects NFL fandom, dance culture, and aspirational Texas lifestyle, Waller is positioned to grow steadily as the DCC's national profile continues to expand.
Jennawaller_ reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include Lucchese. Engagement on YouTube runs around 11.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, Jennawaller_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jennawaller_'s tier (Mid, 121K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jenna Waller is an active Dallas Cowboys Cheerleader and regularly uses the #americassweethearts hashtag tied to the Netflix docuseries documenting the squad. As a current DCC member, she is part of the world the show captures and her social content often gives fans a personal behind-the-scenes look at life on the team alongside the series.
Yes — Jenna Waller's bio identifies her as an Oklahoma Alum, confirming she attended the University of Oklahoma before making the Dallas Cowboys Cheerleaders. The DCC is known for recruiting from competitive college cheer and dance programs, and her Oklahoma background is a thread she weaves into her personal content.
Jenna Waller has a sponsored content deal with Lucchese, the storied Texas-based luxury Western boot brand. The collaboration is a natural fit given her identity as a Dallas Cowboys Cheerleader and her Texas ties, and she promoted the brand on Instagram in late 2025.
Jenna Waller's content includes captions that playfully reference rookie recognition within the DCC squad, suggesting she is either a recent addition to the team or closely connected to the rookie experience. Earning a spot on the Dallas Cowboys Cheerleaders — one of the most competitive squads in professional sports — at any level is a career milestone she documents openly on social media.
Victory Friday is a tradition Dallas Cowboys Cheerleaders celebrate following a Cowboys win, typically with special posts using the #victoryfriday hashtag. Jenna Waller participates in Victory Friday content regularly, giving fans a celebratory look at the squad's post-game energy and making it one of her recurring content formats.
Yes — Jenna Waller is tagged as an #nmdppartner, indicating a partnership with the National Marrow Donor Program, widely known as Be The Match, which connects patients with life-saving bone marrow donors. Cause-driven work like this sits alongside her DCC duties and sponsor content as part of her broader public-facing identity.
The #mycausemyboots hashtag appears in Jenna Waller's content in connection with her Lucchese partnership and charitable outreach posts, pointing to a campaign that pairs Western boot culture with a cause-driven message. It reflects a broader pattern among DCC members of linking brand collaborations to community or awareness initiatives.
Jenna Waller's bio lists both California and Texas, suggesting she has roots or prior ties in California but is now based in the Dallas–Fort Worth area for her role with the Dallas Cowboys Cheerleaders. It is common for DCC members to relocate from other states after making the team.
Beyond DCC performance and game-day content, Jenna Waller mixes in personal storytelling, pop-culture humor — including a Twilight Team Edward bit she played for dramatic effect — and cause-related posts tied to her NMDP and Lucchese partnerships. Her personal blog style gives followers a window into her off-the-field personality, which contributes to her engagement running well above the typical benchmark for creators her size.
Jenna Waller is active on both Instagram and TikTok, where she shares Dallas Cowboys Cheerleader content, personal vlogs, sponsored posts, and lifestyle moments. Her combined Mid-tier following across both platforms punches well above its weight in engagement, pointing to a dedicated fan community rather than a passive audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@jennawaller_ · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.