Jenna Waller is a Dallas Cowboys Cheerleader whose TikTok presence offers an inside look at one of professional sports' most recognizable performance organizations.
Total Followers +2.7%
150K
Across TikTok, Instagram
Primary Platform
TikTok
84K followers · 56% of audience
Engagement
9.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.3K–$3.3K / IG post
After being the final cut in Netflix's 'America's Sweethearts' Season 2, Waller spoke with TODAY about making the 2025-2026 DCC squad, calling it "the most joy I've ever experienced in my life."
Waller earned a spot on the official DCC squad for the 2025-26 NFL season, one of six rookies selected. Sports Illustrated profiled her as a likely fan favorite after her high-profile appearance on the Netflix docuseries.
Waller became a breakout figure of Season 2 after cameras captured her being the final candidate cut from training camp, building a large social following ahead of her successful 2025 comeback.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +101 +0.1% | +506 +0.8% | +0 +0.0% | +607 |
| Last 30 days | +2K +2.7% | +2K +2.8% | +0 +0.0% | +4K |
| Last 90 days | +24K +29.1% | +0 +0.0% | +0 +0.0% | +24K |
| Last 365 days | +24K +29.1% | +0 +0.0% | +0 +0.0% | +24K |
Daily follower snapshots from CreatorDB's longitudinal index.
Jenna Waller is a Dallas Cowboys Cheerleader whose TikTok presence offers an inside look at one of professional sports' most recognizable performance organizations. Her content leans into the personal and relatable — getting glam with best friends before game day, behind-the-scenes glimpses of DCC auditions and rehearsals, hair and beauty routines, and candid comfort-food moments. The broader wave of interest in Dallas Cowboys Cheerleaders, amplified by the Netflix docuseries 'America's Sweethearts,' brought significant public attention to individual squad members, and Waller has channeled that into a consistently active, personality-driven channel. Her use of hashtags like #americassweethearts and #nflcheer situates her content firmly within that cultural moment while keeping it grounded in day-to-day authenticity.
Jennawaller0806 reaches its audience primarily through YouTube, and is best activated via TikTok branded content. Their sponsorship history skews toward Health / Nonprofit, a clear signal of fit for brands in those categories. Demonstrated partners include NMDP (National Marrow Donor Program / Be The Match). Engagement on YouTube runs around 10.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Health / Nonprofit and related categories, Jennawaller0806 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jennawaller0806's tier (Mid, 150K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — being a Dallas Cowboys Cheerleader is literally the first line of Jenna Waller's bio and the foundation of everything she posts. Her TikTok takes fans inside DCC life, from glam prep and hair routines to squad moments and NFL cheer events, giving followers a first-person look at one of the most recognized cheer programs in professional sports.
Jenna Waller is a Dallas Cowboys Cheerleader who regularly uses the #americassweethearts hashtag, directly tying her content to the Netflix docuseries that brought the DCC world to a global audience. Her behind-the-scenes TikTok style mirrors exactly the kind of cheer-life content the show made fans hungry for.
Michelle Siemienowski is Jenna Waller's self-described best friend and a fellow Dallas Cowboys Cheerleader who frequently appears alongside her in TikTok posts. The two have filmed trending challenges and getting-ready content together, giving fans a look at DCC friendship and squad culture away from the sideline.
Jenna Waller is a named partner of the NMDP — the National Marrow Donor Program, the organization behind the Be The Match bone marrow registry. She uses the #nmdppartner hashtag to raise awareness about blood stem cell donation, using her DCC platform to amplify a cause that supports patients facing blood cancers and other serious disorders.
Yes, auditions are a recurring topic in her content — she tags posts with #auditions and #nflcheer, drawing in viewers who are curious about or actively preparing for the DCC tryout process. Her posts offer a real-world perspective on what it takes to make one of the most competitive cheer squads in the NFL.
Occasionally she steps outside her typical DCC glam content to share what she calls a "random little mental health chat," giving followers a candid, personal moment. These posts serve as a deliberate pause from her cheer-life highlights and have helped build a more emotionally connected audience.
The Sociable Society is the management or influencer agency listed in Jenna Waller's official contact email, making them her point of contact for brand partnerships and sponsored collaborations. Brands interested in working with her reach out through that channel for partnership inquiries.
Her content is a mix of DCC lifestyle: getting-glam sequences, hair transformation videos, trending TikTok formats done with fellow cheerleaders, comfort-meal moments, and the occasional candid mental health check-in. The through-line is always an authentic, day-in-the-life angle on what it means to be a Dallas Cowboys Cheerleader.
Jenna Waller has built an audience of over 80,000 on TikTok, placing her in the Micro-creator tier. What stands out is her engagement rate, which runs several times above the category median — meaning the audience she has is unusually active and responsive compared to accounts of a similar size.
Her audience skews heavily female — nearly two-thirds of her viewers — and lands mostly in the 18-to-34 age range, which aligns closely with the demographic that follows both NFL cheer culture and lifestyle content. While her core base is in the United States, she also draws significant viewership from international markets including India, Mexico, and Brazil.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jennawaller · TikTok
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