Canada
Jenna Phipps is a Canadian content creator whose work sits at the intersection of home renovation, DIY craftsmanship, and sustainable fashion.
Total Followers -0.1%
5.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.5M followers · 27% of audience
Engagement
5.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $29K–$67K / IG post
Phipps published a dedicated video recapping two full years of gut-renovating the abandoned West Vancouver mid-century property with partner Nick Volkov, with no plans to sell.
A follow-up feature reported the pair had surpassed CAD $250,000 in renovation costs on their $1.5M abandoned West Vancouver home; Phipps stated she has no intention of ever selling.
The Vancouver Sun profiled the viral West Vancouver DIY project, noting celebrity followers including Jessica Chastain and Cynthia Erivo, and reporting she had already turned down multiple network TV show offers.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1198 -0.1% | +0 +0.0% | -1198 |
| Last 30 days | +0 +0.0% | -3595 -0.1% | +0 +0.0% | -3595 |
| Last 90 days | +10K +0.7% | -11985 -0.5% | +0 +0.0% | -1853 |
| Last 365 days | +10K +0.7% | -11985 -0.5% | +0 +0.0% | -1853 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| AG1 Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Quince Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Incogni Inc. Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Typology Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Match Masters Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
Jenna Phipps is a Canadian content creator whose work sits at the intersection of home renovation, DIY craftsmanship, and sustainable fashion. She built a multi-million follower audience across YouTube, Instagram, and TikTok by documenting the ongoing renovation of an abandoned home — a project that serves as the connective thread across all her platforms. Her content extends into sewing, thrifting, and upcycling (reflected in hashtag activity around #remaketherunway), giving her channel a hands-on, make-it-yourself aesthetic that sets her apart from purely aspirational lifestyle creators. She also co-hosts the Do It Yourself Pod podcast, extending her reach into audio.
Jennaphipps reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Tech / Electronics, Tech / 3D Printing, a clear signal of fit for brands in those categories. Demonstrated partners include Quince and Incogni Inc.. Engagement on YouTube runs around 5.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in Tech / Electronics and related categories, Jennaphipps offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jennaphipps's tier (Mega, 5.5M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jennaphipps is documenting the full renovation of a rundown property she calls her 'abandoned home,' and that restoration journey is the central storyline across all of her platforms. The project covers everything from structural work to interior design and DIY finishing, giving her channel an ongoing narrative that keeps viewers coming back. It's the hook she references in every bio across YouTube, Instagram, and TikTok.
Yes — Jennaphipps hosts a podcast called the Do it Yourself Pod, which she promotes in her TikTok bio alongside her video content. The podcast extends her DIY and renovation focus into a conversational audio format, reaching fans who want more than just visual tutorials.
Jennaphipps covers both — sewing is one of her core content pillars alongside home renovation and broader DIY projects. She posts sewing tutorials and fashion recreation videos, with recurring hashtags like #yarnspo and #remaketherunway pointing to a dedicated crafting and upcycling side of her channel.
Remake the Runway is a themed challenge and content series where Jennaphipps recreates high-fashion or runway looks, typically using sewing and upcycling techniques rather than buying the originals. It blends her DIY skills with a fashion angle, which helps explain why her audience and brand partners span both home improvement and lifestyle categories.
Bambu Lab, known for their desktop 3D printers and fabrication tools, has appeared in Jennaphipps' branded content based on hashtag signals in her posts. The partnership fits naturally with her DIY-first content style, where making and fabricating things from scratch is a recurring theme.
Jennaphipps has partnered with LG to feature the LG Smart Monitor, promoting it under hashtags like #lgmyview and #lgsmartmonitor. The sponsorship ties into her desk setup and productivity content, where she frames the monitor as part of her creative workspace while renovating and making videos.
Jennaphipps' recent YouTube sponsors include Quince, Incogni, Typology, SoFi, and Match Masters, covering lifestyle apparel, privacy tech, skincare, and fintech. She has also worked with LG on Smart Monitor campaigns, reflecting a brand mix that matches her female-skewing, creatively-focused audience.
Jennaphipps' content sits at the intersection of home renovation, sewing, DIY crafts, and lifestyle vlogging — topics that have historically drawn a strongly female audience online. Her community skews overwhelmingly toward women, particularly in the 18-to-34 age range, which makes her channel a natural fit for lifestyle, beauty, and apparel brand campaigns.
Yes, Jennaphipps is based in Canada, though the majority of her audience comes from the United States, with the UK and Germany also representing significant viewer bases. Her content doesn't lean heavily into Canadian identity — it travels well globally because the abandoned-home renovation storyline is universally relatable.
Jennaphipps is active across YouTube, Instagram, and TikTok, with YouTube serving as her primary platform for long-form renovation and DIY content. Instagram holds her largest single-platform following, while TikTok shows her highest engagement rate of the three, suggesting her short-form clips resonate strongly with that algorithm.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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