United States
JellyRoll is a creator with a presence on YouTube (5,110,000 followers), based in United States.
Total Followers +0.0%
5.1M
Across YouTube
Primary Platform
TikTok
5.1M followers · 100% of audience
Engagement
5.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
After completing his last show of 2026, Jelly Roll publicly announced a touring hiatus to focus on his health and wellbeing, though he left the door open for a return under special circumstances.
Craig Morgan extended the invitation in December 2025, and Lainey Wilson formally inducted him on March 10, 2026 — a landmark moment for the Nashville native.
He swept three categories at the 68th Grammy Awards: Best Contemporary Country Album, Best Country Duo/Group Performance (with Shaboozey), and Best Contemporary Christian Music Performance/Song (with Brandon Lake).
Variety reported the Academy of Country Music honored him for advocacy work spanning at-risk youth, the prison community, fentanyl abuse awareness, and mental health treatment.
Released October 15, 2025, the faith-themed single peaked at #1 on Billboard's Country Airplay chart and later earned a Grammy for Best Country Duo/Group Performance.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 5,110,000 | +0 | 5.0% | 0.7 | 8 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -10220 -0.2% | +0 +0.0% | +0 +0.0% | -10220 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +40K +0.8% | +0 +0.0% | +0 +0.0% | +40K |
| Last 365 days | +40K +0.8% | +0 +0.0% | +0 +0.0% | +40K |
Daily follower snapshots from CreatorDB's longitudinal index.
JellyRoll is a creator with a presence on YouTube (5,110,000 followers), based in United States. Their content sits in the country music space. Their TikTok bio reads: "JELLY ROLL's Official YouTube Channel Nashville, TN Booking: Hunter Williams hunter.williams@caa.com". The full audience and engagement breakdown is below.
JellyRoll reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 5.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in music and related categories, JellyRoll offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at JellyRoll's tier (Mega, 5.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jelly Roll's real name is Jason DeFord. He was born and raised in Antioch, Tennessee, just south of Nashville, and adopted the Jelly Roll stage name early in his independent rap career long before he crossed over into country music.
Yes, Jelly Roll served multiple stints in Tennessee jails and prisons, primarily on drug-related charges and aggravated robbery. His time behind bars is not just a lyrical theme — it is the central chapter of his life story, and he has spoken extensively about how incarceration shaped both his character and his songwriting.
Jelly Roll is married to Bunnie XO, whose legal name is Bunnie DeFord, a podcaster and content creator with her own substantial following. The two are openly affectionate on social media and have become one of country music's more recognizable couples.
Whitsitt Chapel is Jelly Roll's major-label country debut, and its title comes from the chapel inside the Davidson County jail in Nashville where he served time. The album threads together themes of addiction, redemption, and faith, and includes songs like "Need a Favor" and "Halfway to Hell" that drove his mainstream country breakthrough.
"Behind Bars" is a documentary project that traces Jelly Roll's journey from repeated incarcerations in Tennessee to becoming one of country music's most talked-about artists. It connects the criminal record he has never hidden to the emotional rawness that defines his music and his fanbase.
Yes, Jelly Roll won CMA New Artist of the Year in 2023, one of the most striking outcomes in the award's history given that he spent the bulk of his career as a self-released rap artist with a criminal background. The win underscored how fully he had landed in mainstream country music.
Jelly Roll's weight loss has been a very public part of his recent story — he pledged to run a 5K race after receiving a Grammy nomination, and he has spoken openly about health and sobriety as interconnected goals. Fans have followed the journey closely, and it has become a recurring theme in his content and interviews.
Jelly Roll's sound genuinely straddles both worlds — he built his reputation as an independent rapper in Nashville for over a decade before crossing into country, and his vocal delivery and confessional storytelling still carry clear hip-hop DNA. He is now primarily positioned as a country artist, but songs like "Save Me" and "Halfway to Hell" show how fluidly he blends the two.
Yes, Jelly Roll and Lainey Wilson have a noted connection within Nashville's current wave of emotionally direct country artists, and her name appears consistently in his social content and hashtags. Both artists have carved out space in mainstream country by leading with personal struggle and authenticity rather than a polished image.
"Hungover in a Church Pew" is one of Jelly Roll's fan-favorite tracks that captures the tension between a hard-living past and a genuine pull toward something better — the image of sitting in church while still carrying the night before is a distillation of the guilt-and-grace theme that runs through much of his catalog. It resonates especially with listeners who connect to stories of addiction, regret, and the search for meaning.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jellyroll · TikTok
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