Jeffrey Bui is a basketball-focused entertainment creator who has built a multi-million subscriber following on YouTube through a blend of NBA commentary, gaming content, and comedy-driven shorts.
Total Followers -0.1%
9.2M
Across YouTube
Primary Platform
YouTube
9.2M followers · 100% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
Tubefilter featured Jeffrey Bui after he left a business operations role to go full-time on YouTube, crediting his content creativity and strategic approach for explosive early growth.
A multi-episode series featuring NBA 2K marathons, SlamBall challenges, and basketball impersonation contests appeared on Tubi, marking distribution beyond YouTube.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 9,190,000 | -10K | 1.6% | 3.5 | 2 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -9190 -0.1% | +0 +0.0% | +0 +0.0% | -9190 |
| Last 30 days | -10109 -0.1% | +0 +0.0% | +0 +0.0% | -10109 |
| Last 90 days | -19299 -0.2% | +0 +0.0% | +0 +0.0% | -19299 |
| Last 365 days | -19299 -0.2% | +0 +0.0% | +0 +0.0% | -19299 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| PrizePicks Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| FUNBOX Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| FreeCash Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Warby Parker Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Coupert Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Gel Blaster Toys / Gaming Hardware | Channel sponsor | YouTube | Long-term | — |
| Manscaped Grooming | Brand ambassador | YouTube | Long-term | — |
| Match Masters Mobile Gaming | Sponsored content | YouTube | Long-term | — |
| NBA 2K25 Gaming | Sponsored content | YouTube | 2025 | — |
| NBA Infinite Mobile Gaming | Sponsored content | YouTube | 2025–2026 | — |
Jeffrey Bui is a basketball-focused entertainment creator who has built a multi-million subscriber following on YouTube through a blend of NBA commentary, gaming content, and comedy-driven shorts. His channel orbits the NBA ecosystem — draft challenges, All-Star Weekend coverage, and NBA 2K tournament content sit alongside relatable basketball humor designed for social sharing. The format mix, pairing longer gaming and challenge videos with punchy short-form clips, has helped him accumulate a global audience that skews young-adult male but maintains a notable female share, suggesting the comedy and lifestyle angles broaden his reach beyond a pure sports-gaming core. He is managed through Xtend Creators, a talent management outfit that handles his brand partnership pipeline.
His audience footprint is notably international, with India, the United Kingdom, Brazil, and Mexico collectively outweighing his U.S. viewership — a distribution that reflects the NBA's growing global fanbase and positions him well for internationally scalable sponsorships. His recent brand partnerships span sports-adjacent platforms like PrizePicks to mainstream lifestyle categories such as Warby Parker and coupon-tool Coupert, indicating that brands view him as a general young-adult reach vehicle rather than a narrow sports-only property. Earlier partnerships with Gel Blaster and Manscaped reinforce a men's lifestyle angle that complements the sports core. With engagement sitting just above category median and growth currently plateauing, his near-term trajectory likely depends on capitalising on NBA calendar moments — playoffs, drafts, and gaming title launches — to sustain the spike-driven traffic pattern that defines sports-entertainment channels at his scale.
Jeffreybui reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Toys / Gaming Hardware, Grooming, Mobile Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include PrizePicks and FUNBOX. Engagement on YouTube runs around 1.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Jeffreybui's tier (Mega, 9.2M combined followers, —). Pulled from CreatorDB's category benchmarks.
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Jeffreybui makes basketball comedy content, NBA gaming videos, and challenge-style shorts on YouTube. His style blends sports culture with humor — think relatable basketball skits, NBA All-Star Weekend reactions, and creative draft formats built around NBA 2K.
Yes, Jeffreybui has been part of the #TeamManscaped partnership, incorporating the grooming brand into his basketball and lifestyle content. Manscaped regularly works with sports and comedy creators, and Jeffreybui fits squarely in their target demographic.
Yes, Jeffreybui has partnered with NBA 2K25 and produces gaming content around the franchise. He typically runs tournament and draft-style videos — like his International NBA Players Only Draft format — that blend basketball knowledge with gaming competition.
Yes, Jeffreybui creates content around NBA All-Star Weekend events including the 3-Point Contest. Rather than traditional sports coverage, he packages these moments into short-form comedy and reaction videos that fit his broader entertainment style.
Jeffreybui has partnered with Gel Blaster, a brand known for water-bead shooting toys, for sponsored content on his YouTube channel. These videos typically mix action and comedy, aligning with the playful, challenge-driven side of his content.
Yes, Jeffreybui ran sponsored content for PrizePicks on YouTube in mid-2026. PrizePicks is a daily fantasy sports platform, which connects naturally to his basketball-focused audience.
Yes, Jeffreybui partnered with Warby Parker for sponsored YouTube content in May 2026. The eyewear brand has been expanding into sports and lifestyle creator partnerships, and Jeffreybui's broad reach across demographics made him a fit.
This is a recurring video format where Jeffreybui builds and competes with rosters made entirely of international NBA players, often combined with a 2K tournament bracket. It taps into global basketball fandom and performs especially well with his large international viewership.
Basketball is a global sport, and Jeffreybui's comedy-driven format translates well across cultures — his top audiences come from India, the United Kingdom, Brazil, and Mexico. The short, relatable style of his videos makes them accessible regardless of language or timezone.
Jeffreybui works with Xtend Creators, listing a public business email on his YouTube channel for sponsorship inquiries. His recent brand partnerships span gaming, sports, lifestyle, and retail — reflecting a versatile sponsorship profile for a Mega-tier creator.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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