Japan
Jedbarker, who goes by 'Cooking with Jed', is a food content creator based in Japan whose output centers almost entirely on the 'fakeaway' format — home-cooked recreations of popular UK takeaway chains such as McDonald's, KFC, and Nando's.
Total Followers +0.3%
935K
Across Instagram, TikTok
Primary Platform
YouTube
222K followers · 24% of audience
Engagement
0.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.4K–$11K / IG post
Barker created sponsored content for Marks & Spencer's food range, promoting easy family meals — one of his more prominent UK retail brand partnerships to date.
His TikTok profile features multiple sponsored videos for Kenco's iced-coffee product, signalling continued growth in food & beverage brand partnerships.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -44 -0.0% | +713 +0.1% | +0 +0.0% | +669 |
| Last 30 days | -489 -0.2% | +4K +0.5% | +0 +0.0% | +3K |
| Last 90 days | -1980 -0.9% | +6K +0.8% | +0 +0.0% | +4K |
| Last 365 days | -1980 -0.9% | +6K +0.8% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| McCain Foods Food & FMCG | Sponsored content | TikTok | Long-term | — |
| Finish UK Home & Cleaning | Sponsored content | TikTok | Long-term | — |
| Aldi UK Retail / Grocery | Sponsored content | TikTok | Long-term | — |
| Saudi Tourism Authority Travel & Tourism | Sponsored content | TikTok | Long-term | — |
Jedbarker, who goes by 'Cooking with Jed', is a food content creator based in Japan whose output centers almost entirely on the 'fakeaway' format — home-cooked recreations of popular UK takeaway chains such as McDonald's, KFC, and Nando's. The concept is distinctly British in both vocabulary and appetite, which maps neatly onto his audience skewing heavily toward UK and US English-speaking markets despite his Japan base. His strongest platform is TikTok, where short-form video suits the quick-reveal, satisfying-payoff structure of fakeaway content particularly well, generating engagement that sits well above the category norm. His Instagram presence, while substantial, performs more modestly and appears to function primarily as a secondary discovery surface.
Jed's audience is predominantly millennial and Gen Z women in the 18–34 range — a demographic that heavily indexes for aspirational but accessible home cooking. His sponsor history reinforces this positioning: partnerships with McCain, Aldi UK, and Finish UK all signal food, grocery, and kitchen-adjacent brands seeking reach into budget-conscious, home-cooking households. The Saudi tourism and woodfire grill activations suggest he is also being tested for lifestyle and experiential categories, pointing to some upward movement in brand ambition. With close to a million combined followers and a management pipeline already in place, Jed sits at a credible inflection point where deeper grocery and FMCG brand relationships — particularly with UK supermarket or meal-kit partners — represent a natural next step.
Jedbarker reaches an audience concentrated in Japan primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & FMCG, Home & Cleaning, Retail / Grocery, a clear signal of fit for brands in those categories. Demonstrated partners include McCain Foods and Finish UK. Engagement on YouTube runs around 0.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Japan-focused brands in Food & FMCG and related categories, Jedbarker offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jedbarker's tier (Mid, 935K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
A fakeaway is a homemade recreation of a popular fast food meal cooked entirely at home. Jedbarker has built their brand around this concept, producing fakeaway videos replicating dishes from chains like McDonald's, KFC, and Nando's, making it the defining content style across their TikTok and Instagram. It's the series that drives the bulk of their following and engagement.
Yes, Jedbarker is based in Japan despite creating content almost entirely centered on British fast food and UK food culture. The contrast is striking because the majority of their audience is in the UK, meaning a Japan-based creator is effectively serving a predominantly British fanbase with recipes built around UK high-street chains.
Jedbarker has described the Nando's fakeaway as "unbeatable," singling it out among their ongoing series of homemade fast food recreations. Alongside McDonald's and KFC versions, the Nando's fakeaway is one of the most referenced recipes in their content and a standout for fans of the channel.
Yes, Jedbarker took part in the Experience Saudi and Saudi Winter campaigns, which brought creators to Saudi Arabia to document tourism and lifestyle experiences. The partnership appeared in their content under the hashtags #experiencesaudi and #saudiwinter, making it one of their more travel-focused sponsored collaborations.
Yes, Jedbarker has partnered with Aldi UK as part of their sponsored content work, which fits naturally given their cooking-focused content and audience that skews heavily toward UK viewers. Aldi UK is among a string of British household and food brands they've collaborated with alongside McCain and Finish UK.
Mokkingbird is the business entity listed in Jedbarker's TikTok bio, with brand enquiries directed to Jed@mokkingbird.com. It appears to be the management or commercial operation behind Jedbarker's creator career, handling partnerships with brands like WoodFirePro, McCain, and various UK retailers.
Yes, WoodFirePro appears in Jedbarker's branded hashtag activity, indicating a sponsored partnership with the outdoor cooking brand. It's a natural fit for a creator whose content is built around hands-on cooking and recipe experimentation.
Yes, Jedbarker has featured McCain as a sponsor, which aligns well with their fakeaway and home-cooking content format. McCain is a major frozen food brand in the UK, and the partnership makes sense given Jedbarker's strong British audience base.
Jedbarker's TikTok is significantly larger than their Instagram, with the TikTok audience well into the hundreds of thousands and considerably stronger engagement. TikTok is clearly the engine of their growth and day-to-day content activity, while Instagram plays a secondary role in their overall presence.
The UK makes up the largest share of Jedbarker's audience by a clear margin, which makes sense given that their fakeaway content almost exclusively recreates British high-street chains like Nando's, KFC, and McDonald's as experienced in the UK. The bulk of viewers fall in the 18–34 age range, with a slight lean toward a female audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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