United States
Jean Stoffer is a kitchen-focused interior designer operating under the handle Jeanstofferdesign, best known for her show "The Established Home" on the Magnolia Network — the Chip and Joanna…
Total Followers +0.2%
545K
Across Instagram
Primary Platform
YouTube
545K followers · 100% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.2K–$19K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 544,776 | +1K | 2.5% | 1.6 | 12 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +109 +0.0% | +0 +0.0% | +0 +0.0% | +109 |
| Last 30 days | +1K +0.2% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +3K +0.5% | +0 +0.0% | +0 +0.0% | +3K |
| Last 365 days | +3K +0.5% | +0 +0.0% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Stoffer Home Home & Lifestyle | Founder / owned brand | Long-term | — | |
| Stoffer Home Cabinetry Home & Lifestyle | Founder / owned brand | Long-term | — | |
| Magnolia Network Media / Entertainment | Long-term partnership | YouTube | Long-term | — |
Jean Stoffer is a kitchen-focused interior designer operating under the handle Jeanstofferdesign, best known for her show "The Established Home" on the Magnolia Network — the Chip and Joanna Gaines-founded cable and streaming outlet that has become a flagship destination for traditional American home design. Her content centers on the kitchen as the architectural and emotional core of a home, emphasizing classic proportions, craftsmanship, and livable aesthetics over trend-driven styling. That editorial focus has translated into a proprietary product business: the Stoffer Home brand and its dedicated cabinetry line, @stofferhomecabinetry, which allows her to monetize her design philosophy directly rather than relying solely on sponsorships or licensing.
Her mid-tier Instagram following punches above the category median in engagement, a signal that her audience is genuinely invested in the content rather than passively accumulated. The demographic skew toward younger adults — with the 25–34 cohort forming the largest single slice — suggests her reach extends into aspirational homeowners at the planning stage, a commercially valuable group for kitchen, cabinetry, and home-renovation brands. The Magnolia Network association lends her positioning a sense of editorial legitimacy that distinguishes her from unaffiliated design influencers, and the existence of a branded cabinetry product line indicates a trajectory toward becoming a full lifestyle brand rather than remaining a content-first creator.
Jeanstofferdesign reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Home & Lifestyle, Media / Entertainment, a clear signal of fit for brands in those categories. Demonstrated partners include Stoffer Home and Stoffer Home Cabinetry. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows design content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home & Lifestyle and related categories, Jeanstofferdesign offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jeanstofferdesign's tier (Mid, 545K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Established Home is Jean Stoffer's interior design show on Magnolia Network, built around her kitchen-first philosophy for renovating and reimagining existing homes. Each project documents how she treats the kitchen as the anchor point from which the rest of the home's design flows outward.
Jean Stoffer is the professional designer behind the jeanstofferdesign handle, known for her kitchen-centric approach to home interiors. She stars in The Established Home on Magnolia Network and is also the founder of Stoffer Home, her shoppable home goods brand, and Stoffer Home Cabinetry, her dedicated cabinetry line.
Yes — Jean Stoffer releases new episodes of The Established Home on her YouTube channel, making the show freely accessible without a cable or streaming subscription to Magnolia Network. YouTube is her primary platform for distributing new content directly to her audience.
Stoffer Home Cabinetry is Jean Stoffer's own cabinetry brand, operating under the Instagram handle @stofferhomecabinetry. It extends her kitchen-centric design philosophy into a physical product line, offering cabinetry options that reflect the timeless aesthetic she champions on her show and across her content.
Stoffer Home (@stofferhome on Instagram) is Jean Stoffer's shoppable home goods brand, offering products that reflect her interior design style and kitchen-forward sensibility. It gives her audience a direct way to bring elements of her aesthetic into their own homes beyond watching the show.
Kitchen-centric interior design, as Jean Stoffer defines and practices it, means treating the kitchen as the foundational room from which the rest of the home's design is built outward. Rather than styling the kitchen as just one room among many, her process prioritizes the kitchen's layout, materials, and character as the aesthetic anchor for the entire space.
The show's title signals Jean Stoffer's focus on existing, lived-in homes — spaces that already carry history and character but need thoughtful redesign rather than a teardown-and-rebuild approach. Her projects aim to make these homes feel timeless and deeply functional, always starting the design conversation in the kitchen.
Jean Stoffer is based in Michigan, making her one of the more prominent interior designers to represent the Midwest on a national platform through Magnolia Network. Her design sensibility — classic, enduring, and unpretentious — aligns closely with the architectural character of the homes she works on in the region.
Jean Stoffer is on both — The Established Home airs on Magnolia Network, and new episodes are also released on her YouTube channel for viewers without cable or satellite access. Her Instagram account, with over half a million followers, serves as her most active social platform for daily design content and promoting her Stoffer Home brands.
Jean Stoffer's Instagram has grown to over half a million followers, placing her solidly in the Mid tier among interior design creators. Her engagement rate runs above the category average for accounts at that scale, reflecting an audience that is genuinely invested in her design perspective rather than passively scrolling past her content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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