Thailand
Jaylerr is a Thai artist and entertainer operating under QOW Entertainment, a Bangkok-based management company, with additional ties to a Chiang Mai creative collective referenced in his bio.
Total Followers -0.3%
3.6M
Across Instagram
Primary Platform
3.6M followers · 100% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $43K–$99K / IG post
GX10 ASIA — a joint venture between GMM Music and Tencent Music Entertainment — officially unveiled JAYLERR as its first artist at a JLR Launch Party, where he also premiered a new single titled 'Bye'.
The label was formed to help Thai artists break into Asian markets, particularly China. Jaylerr joins as the flagship act while continuing to operate his own QOW Entertainment agency.
He took on the lead role of 'Bank' in the 2025 Thai film The Bride, adding to his acting credits alongside his ongoing music career.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 3,551,809 | -11K | 1.3% | 1.9 | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -4973 -0.1% | +0 +0.0% | +0 +0.0% | -4973 |
| Last 30 days | -10655 -0.3% | +0 +0.0% | +0 +0.0% | -10655 |
| Last 90 days | -14207 -0.4% | +0 +0.0% | +0 +0.0% | -14207 |
| Last 365 days | -14207 -0.4% | +0 +0.0% | +0 +0.0% | -14207 |
Daily follower snapshots from CreatorDB's longitudinal index.
Jaylerr is a Thai artist and entertainer operating under QOW Entertainment, a Bangkok-based management company, with additional ties to a Chiang Mai creative collective referenced in his bio. His Instagram presence, where he has built a multi-million follower base, leans into a polished lifestyle aesthetic that blends music, fashion, and personal branding. Hashtag patterns point to active involvement in Thailand's music scene — including associations with Potato Band — while his curated visual feed has helped him cultivate a strong identity beyond any single project or release.
Jaylerr reaches an audience concentrated in Thailand primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Luxury Fashion, Luxury Travel / Accessories, Footwear, a clear signal of fit for brands in those categories. Demonstrated partners include Prada and RIMOWA. Engagement on Instagram runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in Luxury Fashion and related categories, Jaylerr offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jaylerr's tier (Macro, 3.6M combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jaylerr uses #potatoband consistently across his posts, signaling a clear affiliation with the Thai indie act Potato Band. Whether as a member or a close creative collaborator, the band is a recurring part of his artistic identity and helps explain his strong following among Thai music fans.
QOW Entertainment (@qow_ent) is the Thai label or management company listed directly in Jaylerr's Instagram bio, making it the agency at the center of his professional career. The listing suggests they oversee his bookings, brand partnerships, and creative direction as a Thai artist.
#prada and #pradasummerkit appear among Jaylerr's most-used hashtags, confirming a brand partnership with the Italian luxury house. This places him among a very small group of Thai creators to secure a Prada collaboration, reflecting how luxury brands are investing in Southeast Asian talent.
Jaylerr's top hashtags include #rimowa and #rimowaoriginal, pointing to a paid partnership with the German premium luggage brand. The deal fits naturally alongside his Prada tie-up, reinforcing a luxury lifestyle positioning that sets him apart from most Thai Instagram artists.
Yes — #crocsth and #echoiiclogs both appear in Jaylerr's content, indicating a collaboration with Crocs Thailand tied specifically to the Echo II clog silhouette. The partnership follows a wider trend of Southeast Asian creators fronting regional Crocs campaigns.
#dj1942 is one of Jaylerr's most-used hashtags, suggesting it is a DJ project, music collective, or creative alias closely tied to his work as an artist. The tag points to a music-production or nightlife-facing side of his identity that runs alongside his broader social presence.
@pari.cnx sits right next to @qow_ent in Jaylerr's bio, meaning it carries real personal or professional weight for him. The CNX suffix is the IATA code for Chiang Mai, hinting this may be a northern Thailand-based individual, creative partner, or project — though the exact relationship isn't publicly detailed.
Jaylerr posts as an artist in the Thai music and lifestyle space, blending music-scene content with luxury brand moments from partners like Prada and Rimowa. His feed reflects the overlap between Thai indie music culture, streetwear, and high-end fashion that defines his niche.
Jaylerr is based in Thailand, with well over 70% of his audience located there. The @pari.cnx tag in his bio — CNX being the code for Chiang Mai — suggests personal or creative roots in northern Thailand, even if Bangkok's entertainment industry is part of his professional life.
Jaylerr has built an audience of over 3.5 million on Instagram, placing him firmly in the Macro tier among Thai creators. His reach has attracted luxury and lifestyle brands including Prada, Rimowa, and Crocs Thailand, reflecting the commercial value of his platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jaylerr · Instagram
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