United States
Jasonkhalipa is a creator with a presence on YouTube (64,500 followers), Instagram (503,024 followers), based in United States.
Total Followers -0.1%
568K
Across YouTube, Instagram
Primary Platform
YouTube
65K followers · 11% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.5K–$18K / IG post
Smith & Wesson Brands (NASDAQ: SWBI) announced Khalipa as its newest brand ambassador, citing his background as a CrossFit Games Champion, Tactical Games athlete, and fitness entrepreneur behind NCFIT and TRAIN HARD.
The recognized fitness publication put the Train Hard app through a month-long expert test, covering its three programming tracks (FORCE, FLEX, EMOM), user interface, and equipment demands — boosting visibility for the subscription product.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -151 -0.0% | +0 +0.0% | -151 |
| Last 30 days | +0 +0.0% | -805 -0.2% | +0 +0.0% | -805 |
| Last 90 days | +103 +0.2% | +956 +0.2% | +0 +0.0% | +1K |
| Last 365 days | +103 +0.2% | +956 +0.2% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| NCFIT Fitness / Gyms | Founder / owned brand | YouTube | Long-term | — |
| TRAIN HARD (trainhard.fit) Fitness / Online Training | Founder / owned brand | Long-term | — | |
| GORUCK Tactical / Fitness Gear | Brand ambassador | Long-term | — |
Jasonkhalipa is a creator with a presence on YouTube (64,500 followers), Instagram (503,024 followers), based in United States. Their content sits in the fitness & crossfit space. Their YouTube bio reads: "Jason is the founder and CEO of NCFIT gyms and TRAIN HARD online training. He is a CrossFit Games Champion and 3x Team USA CrossFit member. Jason is also a pediatric cancer advocate after his daughter was diagnosed with Leukemia in 2016, ho". The full audience and engagement breakdown is below.
Jasonkhalipa reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Fitness / Gyms, Fitness / Online Training, Tactical / Fitness Gear, a clear signal of fit for brands in those categories. Demonstrated partners include NCFIT and TRAIN HARD (trainhard.fit). Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fitness / Gyms and related categories, Jasonkhalipa offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Jasonkhalipa's tier (Mid, 568K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jason Khalipa won the individual CrossFit Games in 2008, making him one of the sport's earliest champions. Beyond that title, he went on to represent Team USA in CrossFit three times, establishing himself as one of the most decorated athletes in the sport's history.
In 2016, Jason Khalipa's daughter was diagnosed with Leukemia, an experience that transformed him into a dedicated pediatric cancer advocate. He has since used his public platform to raise awareness for children battling cancer, and the experience is a central theme in his book and podcast.
NCFIT is the gym chain Jason Khalipa founded and leads as CEO, built on the training principles he developed as a CrossFit Games champion. It sits alongside his online platform TRAIN HARD as one of the main pillars of his fitness business.
TRAIN HARD is Jason Khalipa's online fitness training platform, designed to deliver structured programming to athletes remotely regardless of their level. It extends his coaching philosophy — grounded in intensity, consistency, and mental resilience — beyond the walls of his physical gyms.
Yes, Jason Khalipa has earned a Brazilian Jiu-Jitsu black belt, a rank that reflects years of serious mat time stacked on top of his elite CrossFit career. Grappling training is a recurring theme in his content and feeds into the broader tactical fitness identity he has built.
"As Many Reps as Possible" — a title drawn from the CrossFit term AMRAP — is Jason Khalipa's book about building mental toughness and refusing to quit through even the hardest moments in life, including his daughter's cancer diagnosis. It lays out his personal philosophy on consistent effort and staying strong when circumstances are at their worst.
After years at the top of CrossFit competition, Khalipa took on HYROX — a global fitness racing format that combines running with functional workout stations — as a new competitive challenge to stay tested and humble. His YouTube series documents the experience candidly, including being humbled by a format that demands a different kind of engine than pure CrossFit.
The Tactical Games is a multi-discipline competition that combines military-style precision shooting with high-intensity physical fitness challenges, drawing competitors from CrossFit, law enforcement, and the military community. Khalipa has trained and competed in it as part of his shift toward tactical and functional fitness content beyond traditional CrossFit.
Tim Kennedy is a decorated U.S. Army Special Forces veteran and former UFC middleweight fighter who is deeply embedded in the tactical fitness community. He and Khalipa have appeared together in head-to-head fitness challenge content, a natural pairing given both men operate at the intersection of combat sports, military culture, and elite performance.
The Jason Khalipa Podcast covers training philosophy, mental toughness, entrepreneurship, and life lessons drawn from Khalipa's overlapping roles as a CrossFit champion, gym founder, BJJ black belt, and father of a daughter who battled Leukemia. Topics and guests reflect his broader mission of building resilience in all areas of life, not just physical fitness.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@jasonkhalipa · YouTube
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