Jasminlily_

Jasminlily_ splits her time between Dubai and Finland, which she states directly in her bio on both Instagram and TikTok. That dual-base lifestyle feeds into her content's mood — a mix of sun-warmed skin rituals and cool, minimalist beauty aesthetics. The contrast between the two locations is a recurring visual thread in her posts.

PDRN, or Polydeoxyribonucleotide, is a salmon-derived ingredient widely used in Korean skincare for its skin-regeneration and brightening properties. Jasminlily_ has featured PDRN-based products in her routines as part of her broader K-beauty focus, helping bring the ingredient to mainstream beauty audiences. Her content around it sits naturally alongside her signature glass skin aesthetic.

Jasminlily_ has worked with SKIN1004 and Medicube, both Korean skincare brands, as confirmed sponsors in her posts. Her content also references Dior Skincare and Dolce & Gabbana Beauty through dedicated hashtags. Her brand roster maps closely to her niche — glow-focused, Korean-inspired beauty rituals.

Glass skin describes a complexion so clear, hydrated, and luminous it appears almost translucent — a concept rooted in Korean beauty culture. Jasminlily_ has built a large part of her creator identity around achieving and teaching this look through layered serums, skincare devices, and targeted routines. It's the consistent visual theme running through nearly all of her content.

Alongside skincare, jasminlily_ covers hair care — she's posted about achieving glass hair and features rosemary-based scalp treatments, including content tied to Medicube's hair range. The crossover makes sense because glass hair and glass skin share the same aesthetic: shine, smoothness, and visible health. Hair content appears regularly under her #hairtok posts.

Yes, jasminlily_ has posted sponsored content featuring Hourglass Cosmetics, specifically their Phantom Blush product. Hourglass fits her aesthetic well given the brand's emphasis on luminous, skin-finish makeup that layers naturally over a glass skin base. It sits alongside Dior Skincare and Dolce & Gabbana Beauty as one of the higher-end names in her partnership history.

Jasminlily_ describes her content as "soft moments, glowing skin, and beauty-driven rituals" — slow, intimate clips of morning routines, skin close-ups, and beauty rituals filmed in warm or pastel-toned settings. The style prioritizes mood and texture over fast-cut tutorials, which distinguishes her from more instructional beauty creators. It's built a deeply loyal audience, most of them women in their mid-twenties to mid-thirties.

Despite being based in Dubai and Finland, the majority of jasminlily_'s audience is concentrated in Mexico and across Latin America — a pattern driven largely by TikTok's discovery algorithm amplifying her soft, aspirational beauty content in Spanish-speaking markets. Her visual, low-dialogue style travels easily across language barriers, making Korean skincare trends accessible to audiences in the region. It's a good example of how aesthetic-first content can build an audience geographically removed from the creator.

Jasminlily_ is represented by The Ace Agency, with a business contact email listed publicly in her bio. The agency handles her sponsored partnerships across both Instagram and TikTok. Brands typically reach out through the agency rather than the creator directly, which is standard practice at the Macro tier.

Yes, jasminlily_ maintains an active presence on both TikTok and Instagram, with over a million followers on each platform — putting her in the Macro tier across both. Her TikTok tends to show slightly stronger engagement, which is typical for beauty creators where short-form routine videos perform especially well. She posts on both platforms consistently and uses the same soft skincare aesthetic across each.